Polarizing film is an optical film, which lets light waves of a specific polarization pass and block light waves of other polarizations. Polarizing film is made up of dyeing film (primarily polyvinyl alcohol (PVA)) or by iodine being adsorbed on its surface. This gives the film polarization characteristics that allow only light with a certain oscillation direction to pass through it. Polarization property of the polarizing film makes it an essential raw material for polarizer film which is used in liquid crystal display (LCD) panels, lenses, optical filters, etc. It can convert a beam of light of undefined or mixed polarization into a beam of well-defined polarization that is polarized light. Furthermore, in order to secure mechanical strength of the film, backing materials such as a TAC film or a protective film is laminated to it. Polarizing film is ideal for a range of microscopy, display, and imaging applications. A single sheet features 38% transmission of unpolarized light. On the other hand, the transmission reduces to 0.04 when two sheets are crossed. In order to increase durability and stiffness, the film is laminated with cellulose triacetate (CTA), which is neutral gray in color. Polarizer film is produced using PVA film and TAC film as raw materials. Most of the polarizer film are used in LCD panels, while a small percentage (around 5.5%) is used in sunglasses, optical filters, etc.
Global demand for polarizing films has been rising significantly due to the high use of these films, especially in LCD displays. Increase in environmental concerns owing to hazards caused by disposal of electronic products is expected to drive this application segment. Implementation of stringent government regulations in packaging is estimated to be a key driver of the polarizing films market. Similarly, increase in demand for reflective polarizing films, especially in emerging economies; technological advancements; and rise in R&D activities are also fuelling market growth. Furthermore, the reflective properties offered by polarizing films are propelling the market. However, volatility in prices of raw materials is projected to be a key factor hampering the market during the forecast period. Factors such as easy availability of raw materials and introduction of cheaper substitutes are also major factors restraining the market.
Based on contrast type, the polarizing films market can be segmented into low contrast and high contrast. In terms of layer, the polarizing films market can be bifurcated into multilayer and single layer.
Based on polarizer type, the polarizing films market can be divided into linear polarizer, polarizer by Fresnel reflection, birefringent polarizers, thin film polarizers, and wire-grid polarizers. Linear polarizer can be further split into absorptive polarizers and beam-splitting polarizers.
Based on geography, the market can be segmented into North America, Latin America, Europe, Asia Pacific, and Middle East & Africa. The polarizing films market in Asia Pacific has been expanding owing to the rise in technological advances in the region. The polarizing films market in North America and Europe is expanding at a rapid pace. This trend is projected to continue during the forecasted period.
Key players operating in the global polarizing films market include Dai Nippon Printing Co Ltd, DuPont, 3M Company, EFUN Technology Co Ltd, Fusion Optix Ltd, Gamma Optical Co Ltd, and Kolon Industries Inc.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
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The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.