Micathermic heaters utilize technology from both convection and reflective heat and are a new method in heating technology. Micathermic heaters distribute heat consistently and more evenly throughout the room by releasing 80% reflective and 20% convection heat. The heater releases healthy infrared heat, directly warming surrounding objects. As the surrounding objects absorb heat, the air temperature rises. These heaters save more energy than conventional heaters. In these heaters, twin micathermic elements either work together or independently –ideal when the heater is positioned against the wall, as the heat is not absorbed by the wall and energy is not wasted.
Increase in demand for safe heating equipment has driven growth in the global micathermic heaters market. Increasing government regulations on emissions and energy proficiency is also one of the factors responsible for growth in demand for the product. Unnatural weather conditions such as polar vortex in the United States and Canada also increases the demand for the product. Consumers awareness has increased about minimizing the effects of greenhouse gases, and hence they prefer micathermic heaters compared to other conventional heaters. Affordable price of micathermic heaters has enabled consumers to easily buy them. Increase in penetration of the internet has led to buying of products online. Manufacturers are also selling their products online and giving offers and discounts to customers. Manufacturers are innovating the product to improve and make it more technologically advanced. GDC Group Limited launched Cadiz Eco range of oil-free radiators which offers the latest in innovative heating technology. Using unique micathermic heating technology, the Cadiz Eco heats a room 35% faster* than oil-filled heaters and offers up to 30% energy saving.
Various features and advantages are expected to increase the demand for micathermic heaters in the global market. These heaters have silent or very low sound operation without any noise distractions. It can quickly heat the room space in 20 minutes; these heaters are lightweight compared to other heaters. Other advantages of the product are that it is safe and healthy as it does not emit any gas, heats instantly and silently, has economic energy saving function, adjustable thermostat, power and temperature control, light indicator, anti-freeze setting, overheat safety protection, non-flammable, and no dehumidifying.
There are some restraints of micathermic heaters which can affect the demand for the product. These heaters do not have a large coverage area unlike other heaters. Consumers may prefer other conventional heaters which have a large coverage area. This factor may decrease the demand for micathermic heaters during the forecast period.
The global micathermic heaters market can be segmented based on product, type, watt, end-user, distribution channel, and region. Based on product, the global micathermic heaters market can be classified into wall mounted heater and standing heaters. In terms of type, the micathermic heaters market can be categorized into horizontal heater and vertical heater. Based on end-user, the global micathermic heaters market can be categorized into residential and commercial. In terms of watt, the micathermic heaters market can be categorized into less than 999 W, 1,000 to 1,499 W, and more than 1,500 W. Based on distribution channel, the micathermic heaters market can be categorized into online and offline. Further, the offline micathermic heaters market can be segmented into supermarkets/ hypermarkets, specialty stores, and small retail shops. Based on region, the micathermic heaters market can be divided into North America, Europe, Asia Pacific, Middle East & Africa, and South America.
Some of the key players in the global micathermic heaters market are CDB Goldair Australia, GDC Group Limited, Polaris Corporation Limited, Sunbeam Products, Inc., De'Longhi S.p.A, Optimus Enterprise, Inc., Seeley Corporation, Panasonic Corporation, and Sylvane Inc.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
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The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.