Many companies are using hardware based solutions to manage their complex global website traffic. For hardware solutions, companies have to invest in initial outlay and hardware operational maintenance. Several service providers offer managed DNS and traffic management services as a cost effective solution to reduce expenses on traffic management solutions. Traffic management is the internet centric approach for global load balancing to provide high website availability and quick response to user requests. To manage and operate the DNS server indicates a process in which all the queries are resolved from a single physical location in enterprises. Large enterprises also use the DNS service to manage their company’s intranet. For traffic management of user sites, managed DNS and traffic management services provide the traffic solution - it directs users to the closest server in the network to resolve the traffic issue. This service monitors all the addresses defined in the address pool. The services help software and web-based control panels to provide assistance in managing DNS traffic through specific server protocols such as Simple Mail Transfer Protocol (SMTP) authentication, Geo DNS, and IP addresses. Geo DNS is used to improve the performance of domains on a global scale. Traffic management services give managed DNS users the ultimate in customization, control, and efficiency available with real-time traffic management of IP addresses. If the local server does not have an authoritative response, the DNS query is transferred to another DNS server which is controlled by managed DNS services.

Growing demand for traffic management from the e-commerce sector, and optimizing the website availability in enterprises to streamline traffic management and performance of complex websites is driving the growth of the managed DNS and traffic management services market. Further, emerging managed DNS service providers and growing IT industries in some of the developing countries are expected to be revenue opportunities for the managed DNS and traffic management services market over the forecast period. However, complex features and lack of skilled manpower to manage the growing traffic is hindering the managed DNS and traffic management services market growth. Additionally, inadequate distribution channels of the services will affect the growth of the managed DNS and traffic management services market.

The managed DNS and traffic management services market can be segmented based on services, industry type, application, and geography. Based on services, the managed DNS and traffic management services market can be segmented into self-services and enterprise services. Based on industry type, the managed DNS and traffic management services market can be segmented into public and private industries. In terms of application, the managed DNS and traffic management services market can be segmented into routing management, record management, and customer portal. In terms of geography, the managed DNS and traffic management services market can be segmented into Asia Pacific, Middle East & Africa, South America, Europe, and North America. North America is expected to be the highest revenue generating region in the managed DNS and traffic management services market because of growing demand for DDI (DHCP, DNS, IP address management) solutions and managed DNS services. Asia Pacific is expected to be a rapidly expanding region for network operation center management services due to a growing market for mobile devices and data centers. Increasing adoption of 4G and upcoming technology 5G increase the internet speed which impact the flow of IP addresses over the internet. This service is expected to help in process management to manage the traffic over DNS servers. Major companies are expanding their services with managed IT services to reduce operating expenses and increase operational skills to manage advanced technologies.

Key players operating in the managed DNS and traffic management services market include Verisign, Inc., Neustar, Inc., Dyn, Inc., NS1., UltraDNS Corporation, CONTEGIX, GoDaddy Operating Company, LLC, Cloudflare, Inc., ColoSpace Inc., Akamai Technologies, Inc., easyDNS Technologies Inc., DNS Made Easy, Amazon Web Services, Inc., and Cotendo, Inc.

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