Broadcast and Media Technology (Solutions and Services) Market: 5G Technology Proliferation and Increasing Number of Platforms for Broadcasting and Media to Boost Growth

As the world gets closer and more connected, advancements in communication are being majorly witnessed. As broadcast businesses aim to provide seamless communication to consumers, worldwide, the broadcast and media technology (solutions and services) market is likely to witness major transformations in the coming years. Content consumption through next-gen connected devices continues to increase, offering content in an enhanced experience. Such changing content consumption patterns are being addressed with new broadcasting and media technologies.

Telling stories with technology is becoming mainstream, as companies continue to incorporate next-gen technologies in the process of offering broadcast and media solutions and services. Transparency Market Research (TMR), in its recent publication, analyzes the key dynamics of the broadcast and media technology industry, from changing consumer preference for faster networks, transformations in broadcasting and media channels, to continual developments made in a bid to offer quick-paced and seamless broadcasting.

broadcast and media technology solutions and services market strategy

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Evolutionary Path of the Broadcast and Media Technology (Solutions and Services) Market

The emerging broadcast and media technology ecosystem has an incremental growth cited deeper in history. The radio was the first media form, and had a huge impact on the history of the 20th century, and allowed the first-ever information broadcast without wires. Following this, the 1920s marked the beginning of the television era. As it combined the best attributes of radio and pictures, and changed media, television has captured the imagination of audiences ever since its inception.

The invention of cable TV in the 1980s along with the expansion of the Internet in the 2000s offered more alternatives for media consumers.

Technological revolutions became a nexus between historical broadcast and media and the changing communication expectations. With the evolution of technology, audiences’ needs and expectations continued to grow. Broadcasting has undergone a slew of transformations, with satellite, cable, and on-demand irreversibly altering consumer viewing habits. However, recently, the mobile is beginning to transform the face of broadcast and media. Another aspect driving the current broadcast and media technology business is the continued development and incorporation of technology to offer improved broadcasting to consumers. The broadcast and media technology (solutions and services) market is likely to generate a revenue of ~ US$ 6.3 Bn in 2019. Market growth is attributed to key trends, including the growing penetration of on-demand content, popularity of live video streaming, rise in digital advertisements, and emerging network infrastructure.

broadcast and media technology solutions and services Market

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Key Trends Influencing the Market

Block Chain and AI making Inroads in Broadcast 

As consumers are becoming tech-savvy, broadcast and media technology (solutions and services) providers are leveraging cutting-edge technologies to improvise broadcast and media technology solutions and services. With the utilization of artificial intelligence and algorithms that offer better, more targeted recommendations, broadcasters would be able to offer a better user experience. Companies look to develop block-chain-based business models to solve potential issues pertaining to the industry, including combating piracy, securing royalty payments, and managing digital rights.

Rising Penetration of Smartphones

The era of well-designed data and voice packages along with enticing purchase offers have propelled the utilization of smartphones. Moreover, the increasing use of the Internet, and the growing access to media and video streaming have further accelerated the growth of the broadcast and media technology (solutions and services) business.

Emergence of 5G Technology

The latest 5G network infrastructure is likely to disrupt the broadcast and media technology (solutions and services) landscape. Users would be able to communicate in remote as well as crowded areas with high-speed broadband, promoting on-demand media from any device or location. 5G would maximize consumer experience, for both, indoor and outdoor connectivity.

Despite the positive influence of the aforementioned trends, the broadcast and media technology (solutions and services) market is likely to face challenges on account of the disparity in regulations of governments of different countries.

Competitors’ Success Strategies 

Strategize on the OTT front

Over-the-top services are gaining center stage in broadcast and media technology (solutions and services) market. This is primarily attributed to the favorable high smartphone penetration rate, coupled with enhanced broadband services. Broadcast and media technology services competitors are strategizing their businesses towards this segment by introducing newer OTT services to address the robust demand.

Procure Substantial Margins in Live Broadcasting

Live broadcasting and video streaming is becoming popular among consumers, especially young consumers and millennials. Companies, in order to entice this consumer base, are launching free, ad-supported streaming services that include access to certain popular channels, and robust video on-demand collection and local channels featuring programming based on consumers’ regions. Technological advances further support the growth of live broadcasting.

Offer In-motion Broadcast Services

Companies continue to adopt a consumer-centric approach while offering broadcast and media technology (solutions and services). The increasing demand for media and entertainment in motion or on mobile platforms has offered tremendous opportunities for broadcast and media technology (solutions and services) market competitors. They are concentrating on conquering mobile platforms to broaden their consumer reach. Moreover, in the era of autonomous driving, in-car media services are likely to gain major impetus, driving growth opportunities for market players.

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Evaluation of the Competitive Landscape

In 2019, Quantum Corp. announced the launch of its flexible and efficient storage platform, designed for industrial IoT and surveillance applications. This new series is available in a wide-ranging server choices, and is ideal for deployments with less than ten cameras. With the use of this solution, security professionals can record and store surveillance footage, and efficiently run an entire security infrastructure on a single platform.

In 2019, WideOrbit and Mediaocean entered into a partnership to automate the buying and selling of local broadcast ad spots, which would it make it easier for media buyers to add local television inventory to brand campaigns. The collaboration between these companies focuses on improving processes and developing integrations that eradicate time-consuming tasks, which could make local TV buying expensive and inefficient for national media buying agencies.

With 40-45% market share held by leading players, the broadcast and media technology (solutions and services) market is a moderately consolidated market space. Companies operating in this market continue to focus on long-term contracts with publishing platforms to broadcast and monetize their digital content across all platforms. Investments centering the establishment of new broadcast centers are also witnessed.

broadcast and media technology solutions and services market segmentation

Analysts’ Perspective

As network capabilities continue to expand, streaming will become more cost-effective and accessible for consumers, leading to rapid growth in video consumption, thereby strengthening the broadcast and media technology (solutions and services) market. Another aspect likely to drive market growth is the focus of various technology companies towards the media business, with a number of acquisitions witnessed recently. As the number of buyers are expected to rise in the coming years, the degree of competition continues to remain medium to high. Vendors need to innovate and cater to the constantly changing demands of customers, offering unique tools at competitive pricing to entice a larger consumer base. North America holds potential opportunities for broadcast and media technology (solutions and services), wherein, key players are strengthening their businesses in the U.S. Although not the leading market, Asia Pacific remains a high growth market for broadcast and media technology (solutions and services). New entrants can cash in on opportunities held by Asia Pacific on account of the rapid smartphone penetration witnessed in the region.

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Global Broadcast and Media Technology (Solutions and Services) Market: Overview

  • According to a new market report pertaining to the global broadcast and media technology (solutions and services) market published by Transparency Market Research , the global broadcast and media technology (solutions and services) market is anticipated to reach value of ~ US$ 12.5 Bn by 2027.
  • The broadcast and media technology (solutions and services) market is projected to expand at a CAGR of ~ 9% from 2019 to 2027.
  • Growth of the broadcast and media technology (solutions and services) market can be attributed to technological advancements and growing innovations.
  • Over the forecast period, Asia Pacific is anticipated to emerge as the leading broadcast and media technology (solutions and services) market, followed by North America. 

Broadcast and Media Technology (Solutions and Services) Market Sees Growing Demand for Emerging Technologies

  • Broadcast and media companies are implementing advanced technologies, such as artificial intelligence, augmented & virtual reality, blockchain, chatbot, digital assistants, and 4DX. These companies are adopting advanced technologies to increase business agility and flexibility.
  • Emerging technologies enable companies to improve user experience. For instance, in China and the U.S., large companies such as Baidu, Tencent, and Netflix have implemented emerging technologies to improve user experience. Further, Artificial Intelligence (AI) has a major impact on the streaming experience of viewers.
  • Netflix implemented AI technology to suggest content based on viewing preferences, and it also helps to optimize video compression and delivery. The primary adoption of AI technology provides the opportunity to automate workflows.
  • The deployment of AI technology has led to savings for leading service providers. Thus, the growing demand for emerging technologies among broadcast and media companies is propelling the growth of the broadcast and media technology (solutions and services) market across the globe. 

Broadcast and Media Technology (Solutions and Services) Market: Taxonomy

  • The global broadcast and media technology (solutions and services) market has been segmented in terms of component, solutions, hosting model (revenue), service provider/end user, and region.
  • Based on component, the broadcast and media technology (solutions and services) market has been classified into software and services. Among the components, the software segment dominated the global broadcast and media technology (solutions and services) market in 2018. The software segment has been sub-classified into on-premises and cloud. The services segment has been sub-categorized into consulting, support & maintenance, and managed services.
  • Based on solutions, the broadcast and media technology (solutions and services) market has been categorized into web content management, content storage solutions, editorial & print workflow, media/digital asset management, revenue management, ad & data management, and user management.
  • In terms of hosting model, the broadcast and media technology (solutions and services) market has been segmented into integrated (suite) and standalone. The standalone segment has been sub-classified into content creation and storage and content distribution.
  • Based on service provider/end user, the broadcast and media technology (solutions and services) market has been classified into broadcasters, studios & creators, distributors, OTT, and IPTV. The broadcasters segment has been sub-classified into terrestrial, satellite, and cable. 

Broadcast and Media Technology (Solutions and Services) Market: Regional Outlook

  • In terms of region, the global broadcast and media technology (solutions and services) market has been segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America.
  • North America is expected to be a prominent region in the broadcast and media technology (solutions and services) market during the forecast period.
  • Asia Pacific is a high-growth broadcast and media technology (solutions and services) market, projected to account for a substantial share in 2019, with China and India being the major markets in the region.
  • The broadcast and media technology (solutions and services) markets in the Middle East & Africa, Europe, and South America are expected to expand moderately during the forecast period.

The report provides in-depth segment analysis of the global broadcast and media technology (solutions and services) market, thereby providing valuable insights at macro as well as micro levels. Analysis of major countries that hold growth opportunities or account for significant shares has also been included as part of the geographic analysis for the broadcast and media technology (solutions and services) market. 

Broadcast and Media Technology (Solutions and Services) Market: Competition Dynamics 

The research study includes profiles of leading companies operating in the global broadcast and media technology (solutions and services) market. Key players profiled in the report include

  • Evertz Technologies Limited
  • IBM Corporation
  • Quantum Corporation
  • ROHDE & SCHWARZ GmbH & Co. KG
  • Dell Inc. (EMC Corporation)
  • Grass Valley USA, LLC
  • AVI Systems
  • Video Stream Networks S.L.
  • WideOrbit Inc.
  • Harmonic Inc.

TMR recently published a report on the broadcast and media technology (solutions and services) market that provides readers with an overall market perspective with the help of an extensive market evaluation. The TMR study on the broadcast and media technology (solutions and services) market evaluates the landscape on the basis of historical and current market scenario, and offers a forecast for the period of 2019 to 2027. Report audiences are able to make key business decisions with the help of exclusive insights and vital findings regarding the broadcast and media technology (solutions and services) market. TMR’s study includes an evaluation of the broadcast and media technology (solutions and services) market dynamics that impact the future of the market in the coming years, providing a detailed understanding of the industry trends and developments made by key players in the broadcast and media technology (solutions and services) market. The TMR report is divided in key sections, allowing readers to gain a detailed understanding of individual aspects of the report on the broadcast and media technology (solutions and services) market.

Broadcast and Media Technology (Solutions and Services) Market: Taxonomy

Component

Solution

Hosting Model

Service Provider/End User

Region

Software

Web Content Management

Integrated (Suite)

Broadcasters

North America

  • On-Premise

Content Storage Solutions

Standalone

  • Terrestrial

Europe

  • Cloud Based

Editorial & Print Workflow

Content Creation and Storage

  • Satellite

Asia Pacific

Services

Media/Digital Asset Management

Content Distribution

  • Cable

Middle East & Africa

  • Consulting

Revenue Management

 

Studios & Creators

South America

  • Support & Maintenance

Ad & Data Management

 

Distributers

 

  • Managed Services

User Management

 

OTT

 

 

 

 

IPTV

 

Key Questions Answered in the Report

  1. How much revenue will the broadcast and media technology (solutions and services) market generate in the coming five years?
  2. Which components are likely to gain major popularity among end users?
  3. What are the key trends that are likely to influence the broadcast and media technology (solutions and services) market in the next five years?
  4. Which hosting model for broadcast and media technology (solutions and services) will gain greater applicability by 2027?
  5. Which geographies will prove profitable avenues for future investment in broadcast and media technology (solutions and services)?

The TMR study on the broadcast and media technology (solutions and services) market begins with a preface that provides readers with a concise market overview, which includes the definition and scope. This section further discusses the research objective and highlights, allowing audiences to gain a brief glance into the broadcast and media technology (solutions and services) market. The next chapter offers an executive summary that provides a brief summary of the key aspects covered in the report on the broadcast and media technology (solutions and services) market.

Following this is the market overview that highlights various aspects regarding the broadcast and media technology (solutions and services) market, which include key market dynamics such as trends, drivers, and opportunities, and also discusses the key challenges faced by market competitors. This chapter also offers five forces analysis, industry PESTEL analysis, and ecosystem analysis. Broadcast and media technology (solutions and services) market analysis and forecast along with the market attractiveness analysis by segments is also included in this chapter.

The next chapter offers a segmentation analysis of the broadcast and media technology (solutions and services) market. This section begins with a definition of segments, where the broadcast and media technology (solutions and services) market is segmented on the basis of component, solution, hosting model, service provider/end user, and region. This section offers an evaluation of the key segments in the broadcast and media technology (solutions and services) market with the help of year-on-year growth projections, along with basis point share analysis.

The following section in the TMR study provides a geographical evaluation of the broadcast and media technology (solutions and services). The segment-wise and country-level analysis of individual geographies helps audiences in estimating potential opportunities pertaining to the broadcast and media technology (solutions and services) market in respective regions. The regional analysis allows industry players to make strategic decisions regarding business expansion. This section is a significant part of the report on the broadcast and media technology (solutions and services) market, banking on year-on-year growth projections, global value, and volume share.

The report on the broadcast and media technology (solutions and services) market concludes with an extensive competitive analysis that allows readers to analyze the competition in the broadcast and media technology (solutions and services) market. This sections highlights the nature of the market with the help of the market share held by leading and entry-level broadcast and media technology (solutions and services) market players. The section offers a glance of the competition with the help of a competitive dashboard view that helps understand the developments carried out by leading broadcast and media technology (solutions and services) market players and the key strategies adopted by them. It states the performance of key players in the market, featuring the focus areas of broadcast and media technology (solutions and services) market players.

Research Methodology

The TMR analysis on the broadcast and media technology (solutions and services) market is based on a detailed evaluation backed by an extensive research. In-depth analysis is backed by primary and secondary research, which includes a competitive assessment to help readers gain a comprehensive idea of the opportunities held by the broadcast and media technology (solutions and services) market. An evaluation of the historical and current broadcast and media technology (solutions and services) market, with focus on key market segments and major regions, is provided in the report. Readers can access the broadcast and media technology (solutions and services) market to gain a forecasted market assessment for the period of 2019 to 2027.

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