Mobile Video Optimization Market - Snapshot

The global mobile video optimization market is projected to be driven by an increase in the use of smartphones and tablets. The rise of mobile video adoption has been driven by a significant increase in the usage of smartphones. Smartphones have allowed the new trend of video consumption via screens. They make a significant volume of video content available. Cameras in smartphones also facilitate the creation of video content. Mobile video use continues to rise with the widespread use of tablets. The devices have improved the video-watching experience through a larger screen size. They have encouraged the consumption of new forms of content, including long-form content such as movies.

It has been found that tablet users are likely to view video content nearly three times more on a daily basis on their device than smartphone users. Sales growth of tablets has slowed to some extent in recent years. The growth is now shifting toward phablets (mini-tablets), the use of which is even more focused on entertainment.

Additionally, the mobile video optimization market is being fueled by the increasing accessibility of the Internet in developing nations. Developing countries are receiving government support for the development of electronic infrastructure, which includes Internet connectivity.

mobile video optimization market

Internet access is growing worldwide, including in developing countries. However, it remains higher in advanced economies. A minimum of 60% of the population in several large economies has access to the Internet. These economies include Russia, China, and Brazil. Internet access rates are generally lower in developing countries and are concentrated mostly in sub-Saharan Africa and parts of Asia.

The mobile video optimization market has received several opportunities for revenue expansion over the years. Mobile operators need to utilize network bandwidth in a more efficient way. The use of bandwidth optimization could save operators around 35% radio bandwidth through the optimization of 60% of video traffic, keeping any variation in video quality unnoticeable to subscribers. Multi-level optimization technologies are used for bandwidth optimization processes such as caching, pacing, transcoding, transrating, and adaptive streaming so as to offer complete control over the video optimization results.

The global mobile video optimization market has been segmented based on technology, end- user, enterprise size, and region. In terms of technology, the market has been classified into source optimization, network optimization, and client/device optimization. Based on end-user, the market has been divided into content providers, service providers, and network infrastructure. In terms of enterprise size, the market has been classified into small-medium enterprises (SMEs) and large enterprises. Based on region, the market has been segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America. The report provides in-depth segment analysis of the global mobile video optimization market, thereby providing valuable insights at the macro as well as micro levels.

In terms of region, Asia Pacific is projected to lead the global mobile video optimization market during the forecast period. Asia Pacific is expected to dominate the global mobile video optimization market, primarily due to an increase in the use of smartphones and tablets, particularly in countries such as China, India, and Japan. The mobile video optimization market in North America is anticipated to expand at a rapid pace and is expected to be followed by the market in Europe. The market in South America and Middle East & Africa is expected to expand at a sluggish pace in the coming years as compared to the market in other regions of the world.

The global mobile video optimization market is largely driven an increase in the use of smartphones and tablets across the globe and increased Internet accessibility in developing countries. Key players profiled in the report include Akamai Technologies, Cisco systems Inc., Citrix Systems Inc., Ericsson (MediaKind), Flash Networks Ltd., Nokia Corporation, Openwave Mobility, Qwilt, Vantrix Corporation., and Virtual Graffiti Inc.

Mobile Video Optimization Market: Overview

This comprehensive report by Transparency Market Research analyzes and provides market growth forecasts for the mobile video optimization market at the global and regional level. The report provides an analysis of the global mobile video optimization market for the period 2016 to 2026, wherein 2018 to 2026 is the forecast period and 2017 is the base year. Data for 2016 is provided as historical information. The report covers major trends influencing the growth of the mobile video optimization market over the forecast period. It also highlights various drivers, restraints, and opportunities expected to affect the market’s growth during this period. The study provides a complete perspective on the mobile video optimization market’s growth in terms of revenue (US$ Mn) across different geographical regions: North America, Europe, Asia Pacific, Middle East & Africa, and South America. The report would help manufacturers, suppliers, and distributors understand the current and future trends in the market and formulate their strategies accordingly.

Global Mobile Video Optimization Market: Scope of the Report

The global mobile video optimization market has been segmented based on technology, end- user, enterprise size, and region. In terms of technology, the market has been classified into source optimization, network optimization, and client/device optimization. Based on end-user, the market has been divided into content providers, service providers, and network infrastructure. In terms of enterprise size, the market has been classified into small-medium enterprises (SMEs) and large enterprises. Based on region, the market has been segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America. The report provides in-depth segment analysis of the global mobile video optimization market, thereby providing valuable insights at the macro as well as micro levels.

The report also includes competitive profiling of key players operating in the mobile video optimization market around the globe. The important strategies adopted by leading players, their overview, financials, business segments, and key developments have been identified in the research report. The competitive landscape section of the report provides an overview of the presence and activities of key players in regions/countries in order to strengthen their market position in the future.

Global Mobile Video Optimization Market: Research Methodology

The research methodology is a perfect combination of primary research, secondary research, and expert panel reviews. Secondary sources such as annual reports, company websites, SEC filings investor presentations, internal and external proprietary databases, statistical databases, relevant patent and regulatory databases, market reports, government publications, World Bank database, and industry white papers are usually referred to for developing preliminary market understanding. Further, for this report, we have specifically focused on data from various industry bodies.

Primary research involves telephonic interviews, e-mail interactions, and face-to-face interviews for detailed and unbiased reviews on the mobile video optimization market across geographies. Primary interviews are usually conducted on an ongoing basis with industry experts and participants in order to obtain the latest market insights and validate the existing data and analysis. Primary interviews offer new and fresh information on important factors such as market trends, market size, competitive landscape, growth trends, etc.. These factors help to validate and strengthen secondary research findings. Moreover, the data collected and analyzed from secondary and primary research is again discussed and examined by our expert panel.

Global Mobile Video Optimization Market: Competitive Dynamics

Key players profiled in this study include Akamai Technologies, Cisco systems Inc., Citrix Systems Inc., Ericsson (MediaKind), Flash Networks Ltd., Nokia Corporation, Openwave Mobility, Qwilt, Vantrix Corporation., and Virtual Graffiti Inc. Details such as overview, business segments, financials, and key developments pertaining to these players have been provided as a part of the company profiles.

Market Segmentation: Global Mobile Video Optimization Market

Global Mobile Video Optimization Market, by Technology

  • Source Optimization
  • Network Optimization
  • Client/Device Optimization

Global Mobile Video Optimization Market, by End-user

  • Content Providers
  • Service Providers
  • Network Infrastructure

Global Mobile Video Optimization Market, by Enterprise Size

  • Small-Medium Enterprises (SMEs)
  • Larger Enterprises

In addition, the report provides analysis of the mobile video optimization market with respect to the following geographic segments:

  • North America
    • The U.S.
    • Canada
    • Rest of North America
  • Europe
    • Germany
    • U.K.
    • France
    • Rest of Europe
  • Asia Pacific (APAC)
    • China
    • India
    • Japan
    • Australia
    • Rest of Asia Pacific
  • Middle East & Africa (MEA)
    • GCC
    • South Africa
    • Rest of Middle East & Africa
  • South America
    • Brazil
    • Rest of South America
.