Global Smartphone Market - Snapshot
Smartphones have become a necessity rather than luxury. More than half of the global population own smartphones. It is a comprehensive, portable device which helps in communication, data storage, and gives accessibility to huge data available from around the world. Smartphones have substituted technologies such as large desktop computers, expensive cameras, and landline phones. Presently, smartphones are available at much lower price than they were five years ago; therefore, people of all income groups can afford them. This has increased sales of smartphones across the globe.
Smartphones are available in various sizes, price range, and supports different operating systems. People use smartphone not only for calls but also for browsing, storing data, and clicking photographs. Smartphone penetration has increased in the last two years. The smartphone market has reached market maturity in some countries.
Growing dependency on smartphones for organizing work and personal data and affordability of the device is driving the market. Additionally, opportunity for further smartphone penetration in developing regions such as Asia, Africa, and the Middle East is anticipated to propel the smartphone market.
The global smartphone market is segmented based on operating system, distribution channel, RAM size, price range, size, and region. In terms of operating system, the market is segmented into Android, iOS, and Windows. Based on distribution channel, the market is segregated into online channel and offline channel. The offline channel segment is further bifurcated into single store and multi-store. In terms of price range, the market is divided into below US$ 100, US$ 100-200, US$ 200–500, US$ 500 and above. Based on RAM size, the market is categorized into below 2GB, 2GB–4GB, and up to 8GB.
Android is the most popular operating system among end-users, followed by iOS. Demand for Windows operating system has declined over the last few years.
Smartphone manufacturers use a combination of both online and offline platforms for the sale of their devices. However, as of 2017, the offline platform (single and multi-brand store) was a highly preferred distribution channel. Among single and multi-brand stores, people prefer buying smartphones from multi-brand stores as these stores offer various discounts on devices.
Based on region, the global smartphone market is segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America. Asia Pacific dominates the smartphone market, followed by North America and Europe. Smartphone replacement is a key trend driving the smartphone market in these regions. Furthermore, the market in Asia Pacific is projected to expand significantly due to the presence of leading players such Xiaomi Corporation, One Plus Corporation, and Huawei Technologies Co Ltd.
The smartphone market is witnessing decline in revenue and shipment due to market maturity in some countries. People in several countries are not frequently replacing their older phones. They prefer repairing and refurbishing their devices, which is adversely impacting the smartphone market.
Key players operating in this market adopt strategies such as product innovation, strategic alliances, partnerships, and acquisitions.The smartphone market is quite competitive; however, it is dominated by a few key players. Some of the major players in the global smartphone market include Apple, Inc., OPPO Co Ltd., Panasonic Corporation, Samsung Electronics Co., Ltd., LG Electronics Inc., Nokia Corporation, Sony Corporation, HTC Corporation, Xiaomi Corporation, One Plus Corporation, Huawei Technologies Co Ltd., Motorola Solutions, Inc., Google, Inc., Microsoft Corporation and Lenovo Group Limited.
Global Smartphone Market: Overview
This report on the global smartphone market provides analysis for the period 2016–2026, wherein 2017 is the base year and the period from 2018 to 2026 is the forecast period. Data for 2016 has been included as historical information. The report covers market dynamics including drivers, restraints, opportunities, and trends expected to influence the smartphone market growth during the forecast period. The study provides a comprehensive analysis of market growth during the forecast period in terms of value estimates (US$ Mn) and volume shipments (million units), across different geographies.
Global Smartphone Market: Drivers, Trends, and Opportunities
Increase in use of Internet-based services due to availability of advance LTE networks is responsible for rise in adoption of smartphones. Key drivers of the smartphone market are global inflation rate, per-capita disposable income, penetration of high-speed internet, and mobile insurance acceptance rate.
Global Smartphone Market: Key Segments
The global smartphone market is segmented based on operating system, distribution channel, RAM size, price range, and size. In terms of operating system, the market is segmented into Android, iOS, and Windows. Based on distribution channel, the market is segregated into online channel and offline channel. The offline channel is further bifurcated into single store and multi-store. In terms of price range, the market is divided into below US$ 100, US$ 100–200, US$ 200–500, US$ 500 and above. Based on RAM size, the market is categorized into below 2GB, 2GB–4GB, and up to 8GB.
The report classifies the global smartphone market into North America, Europe, Asia Pacific (APAC), Middle East & Africa (MEA), and South America. These regions are analyzed in terms of value and volume shipments in the smartphone industry. Furthermore, region-wise prominent countries covered in the report include the U.S, Canada, Germany, U.K., France, Italy, Spain, China, India, Japan, South Korea, GCC, South Africa, and Brazil.
Global Smartphone Market: Scope of the Study
The report also includes key developments in the smartphone market. Porter’s Five Force Analysis which identifies bargaining power of suppliers, bargaining power of buyers, threat from new entrants, threat from substitutes, and degree of competition in the smartphone market is also included in the report. Value chain analysis which provides operation flow in the smartphone market and identifies raw material suppliers, service providers, and distribution channels of this industry is also covered in the report. Regional drivers, restraints, and opportunities have also been provided. It also covers segment wise comparison matrix, incremental opportunity analysis, market positioning, and share analysis of key players for all regions.
Incremental opportunity analysis identifies and compares segment attractiveness on the basis of CAGR and market share index across North America, Europe, Asia Pacific, Middle East & Africa, and South America. The same is provided for each segment. The report also covers in-depth estimation of market concentration ratio, cost, and margin analysis, region-wise brand analysis, and region-wise smartphone replacement rate.
Global Smartphone Market: Competitive Landscape
The report includes competition landscape, which includes competition matrix, market share analysis of major players in the global smartphone industry based on their 2017 revenues, and profiles of major players. Competition matrix benchmarks leading players on the basis of their capabilities and growth potential. Market position, offerings, R&D focus, top line growth, market share, segment growth, infrastructure facilities, and future outlook of key companies have been provided in the report. The competitive landscape of the report also identifies and includes regional presence - intensity map of leading players in the smartphone market.
Company profiling includes company overview, SWOT analysis, major business strategies adopted, and key developments. The companies profiled in the global smartphone market include Apple, Inc., OPPO Co Ltd., Panasonic Corporation, Samsung Electronics Co., Ltd., LG Electronics Inc., Nokia Corporation, Sony Corporation, HTC Corporation, Xiaomi Corporation, One Plus Corporation, Huawei Technologies Co Ltd., Motorola Solutions, Inc., Google, Inc., Microsoft Corporation and Lenovo Group Limited.
The global smartphone market is segmented as below:
Global Smartphone Market, by Operating System
Global Smartphone Market, by Price Range
- Below US$ 100
- US$ 100-200
- US$ 200-500
- US$ 500 and above
Global Smartphone Market, by RAM Size
- Below 2GB
- Up to 8GB
Global Smartphone Market, by Size
- below 4.0"
- Up to 6.0”
Global Smartphone Market, by Distribution Channel
- Single Brand
Global Smartphone Market, by Region
- North America
- The U.S.
- Rest of North America
- The U.K.
- Rest of Europe
- Asia Pacific (APAC)
- South Korea
- Rest of APAC
- Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA
- South America
- Rest of South America