Social TV Market
Social TV Market (Solution - Software (Broadcast Integration, Audience Engagement, Content Moderation, Social TV Analytics, Social Networking Platform), Professional Services (Integration and Consulting, Operation and Installation, and Maintenance and Repairing); Application - Sports, News, TV Shows) Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2018 - 2026
Social TV Market – Snapshot
Television is a major component of modern society. It is not only a dominant media activity but is also considered the most exciting and influential media type. Social TV is the interaction of television program or television content on social media. Millions of people now share their TV experience with other viewers on social media such as Facebook, Twitter, and Instagram by using smartphones, laptops, computers, connected or smart TV, and tablets. TV broadcasters are increasingly sharing video clips about television content on social platforms to enhance audience engagement. The social TV market includes the technologies or platforms offered by companies to interact with the audience by broadcasters. Companies such as Telescope Inc. and Spredfast Inc. provide a platform or solution to communicate with the audience about TV programs on social media.
The driving factor for the global social TV market is the increasing focus of broadcasters to enhance audience engagement in TV programs or TV content. The social TV market comprises technologies or platforms which provides a medium for the communication of TV programs or TV content on social media (such as Facebook, Twitter, etc.). Broadcasters are using social media networks to enhance consumer engagement, and for traditional marketing campaigns and promotions. With social media networks, entertainment companies can maximize their programming content by integrating broadcast-focused analysis tools across the world. This factor drives the global social TV market. Recent technological breakthroughs in broadband-delivered programming on personal computers and “smart” TVs further boosts the market growth.
Growing popularity of social media further boosts the social TV market growth. Social media providers such as Twitter Inc., Instagram, and Facebook, etc. are also helping users to connect with the audience. For instance, in February 2014, major TV networks in the U.S. signed an agreement to bring a variety of premium TV content onto the social media platform in the form of in-tweet real-time video clips. This helps to increase audience engagement in TV programs. In September 2018, Twitter Inc. collaborated with TV entertainment companies, FMA Indonesia, Fox Sports Asia, NBC Universal, NDTV, Network 18, NET TV, Red Chillies Entertainment, SBS, Sony Music, Stadium Astro Malaysia, and Vice Media. The increase in internet penetration fuels the global social TV market growth globally.
The global social TV market has been segmented in terms of solution, application, and region. In terms of solution, the market has been segmented into software and professional services. The software solution is further categorized into broadcast integration, audience engagement, content moderation, social TV analytics, social networking platform, and others. Professional services are sub-segmented into integration and consulting, operation & installation, and maintenance & repairing. The global market is divided by application into sports, news, TV shows, and others.
Geographically, the global social TV market has been segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America. North America and Europe dominate the market. This is due to broadcasters in these regions using social media to enhance consumer engagement, traditional marketing campaigns, and promotions. The Asia Pacific region is expected to register the highest growth due to increase in social media users with the rise in internet penetration.
This report on the global social TV market provides market revenue share analysis of the various vital participants. Some of the key players profiled in the report include Spredfast Inc., Sprinklr Inc., Telescope, Inc., Flowics, Snipperwall, iPowow Ltd, Sprout Social Inc., Socialbakers Ltd., Megaphone Inc., never.no, SentabTV, Talkwalker Inc., and Vizrt Group AS.
Increased TV Viewership due to the COVID-19 Lockdown Measures will boost the Growth Prospects of the Social TV Market
The increasing efforts of the broadcasters toward enhancing audience engagement will prove to be a major growth contributor for the social TV market during the assessment period of 2018-2026. The rising popularity of social media and the introduction of a large number of facilities on social media platforms will bring extensive growth opportunities for the social TV market across the forecast period.
- Social TV can be described as a blend of social media and television. Social media has made the interaction with television a simple and phenomenal experience, which further helps in increasing the growth prospects of the social TV market. Precisely, social TV enables viewers to enhance their interaction with channels on the television through utilizing different communication channels. All these benefits are bringing tremendous growth opportunities for the social TV market and will observe extensive growth.
- The growing monetization of live videos and the addition of features such as a user-friendly interface, quick content selection, and sharing features will bring good growth opportunities for the social TV market. A high social media user base and the penetration of the internet to the remotest areas in the world bode well for the growth of the social TV market.
- The influence of digital advertising has grown manifold over the years. The utilization of social TV advertisements to increase the revenues of various businesses will also bring golden growth prospects for the social TV market.
- The lockdown restrictions enforced by numerous countries on the back of the rising transmission levels of the novel coronavirus resulted in individuals spending more time at home. This aspect increased television viewership numbers. The expanding number of television viewership is directly proportional to the growth of the social TV market. The emergence of second and third waves of the novel coronavirus has made strict lockdowns a common phenomenon. Thus, this aspect will further benefit the growth of the social TV market.
Social TV Market: Overview
The social TV market report provides analysis for the period 2016 – 2026, wherein the period from 2018 to 2026 is the forecast period and 2017 is the base year. The report covers all the major trends and technologies playing an influential role in the market’s growth over the forecast period. It also highlights the drivers, restraints, and opportunities for the analysis of market growth during the said period. The study provides a complete perspective on the evolution of the global social TV market throughout the above mentioned forecast period in terms of revenue (US$ Mn).
The market overview section of the report demonstrates market dynamics such as drivers, restraints, and opportunities that influence the current nature and future statusof this market, key market indicators, ecosystem analysis, and pricing analysis. Key market indicators included in the report provide the significant factors which are capable of changing the market scenario. These indicators are expected to define the market position during the forecast period and provide an overview about theglobal social TV market. A market attractiveness analysis has been provided for every segment in the report, in order to present a thorough understanding of the overall scenario in the social TV market. The report also offers an overview of various strategies adopted by key players in the market.
Global Social TV Market: Scope of the Report
The global social TV market is segmented on the basis of solution, application, and geography. On the basis of solution, the market is segmented into software and professional services. The software segment is further categorized into broadcast integration, audience engagement, content moderation, social TV analytics, social networking platform, and others. The professional services segment is sub-segmented into integration and consulting, operation & installation, and maintenance & repairing. Based on application, the global social TV market is bifurcated into sports, news, TV shows and others. The report covers the analysis of these segments across North America, Europe, Asia Pacific, Middle East & Africa, and South America, along with the qualitative analysis for market estimates supplementing the growth of the social TV market during the forecast period.
The report also highlights the competitive landscape of the global social TV market, positioning all the major players according to their presence in different regions of the world and recent key developments initiated by them in the industry. The comprehensive social TV market estimates are the result of our in-depth secondary research, primary interviews, and in-house expert panel reviews. These market estimates have been analyzed by taking into account the impact of different political, social, economic, and technological factors along with the current market dynamics affecting the social TV market growth.
This report provides all the essential information required to understand the key developments in the social TV market, and growth trends of each segment and region. It includes strategies of companies, financial information, SWOT analysis, and developments under the company profile section. The report also provides insights related to trends and their impact on the market. Furthermore, Porter’s Five Forces analysis explains the five forces, namely buyers bargaining power, suppliers bargaining power, threat of new entrants, threat of substitutes, and degree of competition in the social TV market. The report also provides a comprehensive ecosystem analysis for the social TV market. It explains the various participants including software & third-party vendors, system integrators, and distribution channels within the value chain operating in the market.
Global Social TV Market: Research Methodology
The research methodology is a perfect combination of primary research, secondary research, and expert panel reviews. Secondary research sources such as annual reports, company websites, broker reports, financial reports and investor presentations, national government documents, internal and external proprietary databases, statistical databases, relevant patent and regulatory databases, market reports, government publications, World Bank database, and industry white papers are referred.
Primary research involves telephonic interviews, e-mail interactions, and face-to-face interviews for detailed and unbiased reviews on the social TV marketacross geographies. Primary interviews are usually conducted on an ongoing basis with industry expertsand participants in order to get the latest market insights and validate the existing data and analysis. Primary interviews offerfirsthand information on important factors such as market trends, market size, competitive landscape,growth trends, and outlook. These factors help to validate and strengthen secondary research findings and also help to develop the analysis team’s expertise and market understanding. Moreover, the data collected and analyzed from secondary and primary research is again discussed and examined by our expert panel.
Global Social TV Market: Competitive Dynamics
The global social TV market report provides company market share analysis of the various key participants. Some of the key players profiled in the report include HP Inc., Spredfast, Inc., Sprinklr Inc., Telescope, Inc., Flowics, Snipperwall, iPowow Ltd, Sprout Social Inc., Socialbakers Ltd., Megaphone Inc., never.no, SentabTV, Talkwalker Inc., and Vizrt Group AS.
The social TV market has been segmented as below:
Market Segmentation:Global Social TV Market