Advanced Visual Technologies Increasingly Applied in Architectural Designing

Architectural renderings have established a stable business in the real-time (graphics and video) rendering solutions market. Hence, software providers are aiming for higher objectives such as 3D visualization. The construction sector accounted for the highest revenue in 2018, with a value of ~US$ 326 million in the real-time (graphics and video) rendering solutions market. Due to high incremental opportunities in Europe and Asia Pacific, stakeholders are offering software with CAD (Computer-aided Design) and BIM (Building Information Modelling) tools.

Vendors are increasing their focus on catering to the needs of stakeholders in the AEC (Architecture, Engineering, and Construction) value chain. Due to high competition in the AEC industry, software providers in the real-time (graphics and video) rendering solutions market are developing platforms that render images and videos at impeccable speed. They are adapting their software for easy usability in computers, tablets and even smartphones, to develop and present visuals in real time. With the influx of digital media, stakeholders are taking efforts to build robust software that meet the increasing demand for viral content.

real time graphics video rendering solutions market infographic

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Growing Demand in Media & Entertainment Space Triggers Growth

Although the construction sector accounted for the highest revenue in 2018, analysts at Transparency Market Research (TMR) project an exponential increase in value share for the media and entertainment industry. The media and entertainment industry is currently estimated to have a value share of ~26%, which is projected to reach ~32% by 2027, in the real-time (graphics and video) rendering solutions market.

Stakeholders in the real-time (graphics and video) rendering solutions landscape are capitalizing on the increasing trend of digital marketing. Since more and more individuals demand immersive and interactive content via smartphones and tablets, software professionals are incorporating artificial intelligence (AI) and virtual reality (VR) into rendering platforms.

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Since stakeholders in the media and entertainment industry are pressed for deadlines and project demands, real-time rendering solutions act as a boon for meeting their timelines. With the growing media and entertainment space, stakeholders in the real-time (graphics and video) rendering solutions market are increasingly offering software programs that are cost-competitive and simplify complex graphic rendering.

New Artistic Possibilities Arise from Real-time Rendering

The real-time (graphics and video) rendering solutions market is fragmented. As a result, emerging market players pose tough competition to leading market players. However, certain challenges in the real-time (graphics and video) rendering solutions market are likely to hamper market growth.

For instance, in the AEC industry, users have a common misconception that, real-time rendering solutions require expensive tools for integration. Another concern that inhibits market growth is the investment of time and capital to train individuals, in order to make them well-versed with the software. Hence, stakeholders in the real-time (graphics and video) rendering solutions market are running marketing campaigns that convey the message of easy integration of real-time technology with existing BIM architectural design software. By clearing this misconception, users are convinced that adopting real-time rendering doesn’t require overhead expenses of training their employees. Faster design iterations of real-time technology and its ability to create an engaging experience for individuals have positively opened up new artistic possibilities amongst employees.

real time graphics video rendering solutions market segmentation

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Analysts’ Viewpoint

In 2018, biased renders accounted to ~65% of the renderer adoption rate in the global real-time (graphics and video) rendering solutions market. Hence vendors should focus on developing biased renders, as they are more intelligent and efficient as compared to unbiased renders.

With a high renderer adoption rate, it can be said in the right means that users need real-time rendering now more than ever. However, in many cases, users also have a misunderstanding about the high-cost integration of real-time technology. As such, stakeholders are increasing awareness about the easy integration of software with existing tools, by extending their customer services. Stakeholders should increase capabilities in virtual reality experience, since analysts anticipate that, real-time design collaborations will become the norm in the global market.

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Real-Time (Graphics and Video) Rendering Solutions Market: Overview

  • The global real-time (graphics and video) rendering solutions market is estimated to expand at a CAGR of ~17% between 2019 and 2027. The global real-time (graphics and video) rendering solutions market is projected to be driven by replacement demand due to the widespread adoption of 3D content among organizations, and less time required for 3D rendering with reduced cost.
  • The global real-time (graphics and video) rendering solutions market is expected to be valued at ~US$ 1.1 Bn in 2019, and expand to reach ~US$ 4 Bn by 2027.
  • North America holds a major share of the global real-time (graphics and video) rendering solutions market, with revenues estimated to be valued at ~US$ 380 Mn in 2019. It is anticipated to dominate the market during the forecast period, followed by Europe.
  • The real-time (graphics and video) rendering solutions markets in the Middle East & Africa and South America are projected to grow at a moderate rate during the forecast period.
  • The real-time (graphics and video) rendering solutions market in Asia Pacific is projected to expand at a notable CAGR of ~20% during the forecast period.

Real-time (Graphics and Video) Rendering Solutions Market - Definition

  • The real-time (graphics and video) rendering solutions market report provides analysis of the global real-time (graphics and video) rendering solutions market for the period 2017–2027, wherein, 2018 is the base year and 2019 to 2027 is the forecast period. Data for 2017 has been included as historical information.
  • Real-time rendering solutions (3D rendering solutions) create an image from a model by using computer software. Rendering is utilized in various applications such as movies, video games, simulators, architecture and television visual effects, and design visualization. Various industry verticals such as media & entertainment, construction, manufacturing, and gaming are presently adopting real-time (graphics & video) rendering solutions, as they enable faster iterations and changes to design as compared to those offered by traditional offline rendering methods. 

North America Real-time (Graphics and Video) Rendering Solutions Market – Snapshot

  • Various vendors provide industry-specific 3D visualization solutions in North America. They specifically design 3D visualization solutions according to the requirements of different industry verticals such as media & entertainment, construction, and automotive.
  • For the same reason, North America is expected to dominate the real-time (graphics and video) rendering solutions market, with Europe being the next closest region in terms of revenue. 

Less Time Required for 3D Rendering with Reduced Cost – A Key Driver

  • 3D rendering & visualization software enables rapid visualization and animation development. Image processing and animation are easily done by skilled graphic designers, thus saving time. The process does not require any additional sophisticated models, thereby cutting down the expense of creating and changing models to a great extent.
  • Traditionally, visualization comes with numerous restrictions. Several companies, presently, offer rendering solutions that create a customized image of the product; editing and rendering are almost instantaneous. This has offered opportunities to drive the visualization business. For instance, in the construction industry, 3D visualization helps view any minor change in color combination, elevation, furniture layout, and floor plans. 3D visualization provides a transparent view to clients at construction sites; thus, views can be prepared much before the actual construction at the site.
  • Similarly, different government departments face various challenges while designing and accomplishing marketing & construction strategies. Government bodies are focusing on the adoption of 3D walkthroughs to communicate branding and marketing strategies to department members and other staff in order to overcome these challenges.
  • Moreover, the time required for rendering is expected to reduce with constant improvements in computer hardware and rendering software.
  • Graphic animation has resulted in minimal wastage of money and resources for the media & entertainment industry. 

Real-Time (Graphics and Video) Rendering Solutions Market – Competition Landscape

  • In June 2019, Epic Games, Inc. entered into a co-marketing agreement with GRAPHISOFT to enhance next-gen real-time rendering solutions, to help designers and architects communicate visually.
  • In November 2018, Autodesk partnered with Unity Technologies to provide real-time 3D solutions, to allow engineers, designers, and creative professionals focus more on their workflow.

Real-Time (Graphics and Video) Rendering Solutions Market - Company Profiles Snapshot

  • Autodesk Inc.:- Autodesk, Inc. is a prominent U.S-based company that provides software services to diverse industries, including engineering, architecture, construction, media, manufacturing, entertainment, and education. Autodesk Inc.’s digital media & entertainment products offer tools/platforms for rendering, animation, modeling, digital sculpting, and compositing for games production, visual effects, and design visualization. The company’s rendering solutions enable game developers, film & video artists, and design visualization professionals to digitally generate realistic animations & simulations, lifelike images, and visual effects.
  • Avid Technology Inc.: - Avid Technology Inc. is a U.S.-based multimedia & technology company that specializes in management and distribution services & digital non-linear editing (NLE) systems. The company provides real-time rendering platforms (graphics and video hardware) under its graphics product line. The products are specifically designed for media & entertainment, sports, and in-studio production, offering better accessibility in order to enable the transformation of content with faster graphics.
  • Epic Games, Inc.: - Epic Games, Inc. is a key player in the gaming industry that develops innovative and cross-platform game engine technology, worldwide. The company is well-known for its ‘Infinity Blade’ line of mobile games, ‘Gears of War’ franchise, and most popular ‘Unreal’ series of games. The company’s Unreal Engine technology is available for licensing across the globe. Its studios are situated in the U.S., Korea, Japan, and Poland.
  • Other key players operating in the global real-time (graphics and video) rendering solutions market and profiled in the report include ACCA software, Easy Render, Idex Solutions Inc., Lumiscaphe, Nanopixel, Promotheus, Silicon Studio Corp, Umbra and Urender.

Real-time (Graphics and Video) Rendering Solutions Market – Scope of the Report

Transparency Market Research’s recent report on the real-time (graphics and video) rendering solutions market, with the help of a comprehensive outlook, provides readers with an assessment of the global landscape. This study on the real-time (graphics and video) rendering solutions market analyzes the scenario for the period of 2019 to 2027, wherein, 2018 is the base year and 2017 and earlier is historical data. This report enables readers to make important decisions with regard to their business, with the help of a wealth of information enclosed in the study.

This TMR study on the real-time (graphics and video) rendering solutions market provides data on the developments undertaken by important players and stakeholders in the market, along with a competitive analysis. The report also provides an understanding of the strengths, weaknesses, threats, and opportunities, along with the trends and restraints in the landscape. Presented in a clear sanctioned manner, this report on the real-time (graphics and video) rendering solutions market gives readers an individual understanding of the market.

Real-time (Graphics and Video) Rendering Solutions Market Report: Key Questions Answered

  • How much revenue will the real-time (graphics and video) rendering solutions market generate by the end of the forecast period?
  • Which type of solution is likely to have the maximum market share by 2027?
  • Which regions currently contribute the maximum share to the overall real-time (graphics and video) rendering solutions market?
  • What are the indicators expected to drive the real-time (graphics and video) rendering solutions market?
  • Which region is likely to be a lucrative market during the forecast period?
  • What are the essential strategies incorporated by key stakeholders in the real-time (graphics and video) rendering solutions market to expand their geographical presence?
  • What are the major advancements witnessed in the real-time (graphics and video) rendering solutions market?

This report answers these questions and more about the real-time (graphics and video) rendering solutions market, aiding major stakeholders and key players in making the right decisions and strategizing for the advancement of their business.

 

Real-time (Graphics and Video) Rendering Solutions Market: Research Methodology

This TMR report on the real-time (graphics and video) rendering solutions market is based on a complete and comprehensive evaluation of the market, backed by secondary and primary sources. The competitive scenario of the real-time (graphics and video) rendering solutions market is supported by an assessment of the different factors that influence the market on a minute and granular level. By thoroughly analyzing the historical data and current trends, researchers of the real-time (graphics and video) rendering solutions market arrive at predictions and estimations, and calculate the forecasts for the market.

This report uses an analytical triangulation method to estimate the numbers and figures of the real-time (graphics and video) rendering solutions market, with both, a bottom-up and top-down approach.

This detailed assessment of the real-time (graphics and video) rendering solutions market, along with an overview of the landscape, is provided based on a careful examination of the avenues related to this industry. Analysts’ conclusions on how the real-time (graphics and video) rendering solutions market is set to grow are based on carefully-vetted primary and secondary sources.

Real-time (Graphics and Video) Rendering Solutions Market: Segmentation

This report on the real-time (graphics and video) rendering solutions market provides information on the basis of solution, deployment, enterprise size, application, end user, and region.

This study discusses the underlying trends and impact of various factors that are driving the real-time (graphics and video) rendering solutions market, along with their influence on the evolution of the market.

This study also offers Porter’s Five Point analysis, ecosystem analysis, regulatory scenario, and regional key trends analysis of the real-time (graphics and video) rendering solutions market, in order to elaborate on the crucial growth tactics and opportunities for market players contributing to the market.

Deployment

On-premise

Cloud-based

Hybrid

Solution

Platform/ Tools (Engines)

  • Unity
  • Unreal
  • CryEngine
  • Revit
  • Others (Mizuchi, Cinema 4D, etc.)

Professional Services

Enterprise Size

Small and Medium Enterprises (SMEs)

Large Enterprises

Application

Content Development

Content Transformation

Visualization

End User

Manufacturing & Automotive

Construction

Healthcare & Pharmaceuticals

Retail & e-Commerce

Aerospace & Defense

Media & Entertainment

  • Digital Avatar Production
  • Gaming
  • Others

Others

Region

North America

Latin America

Europe

Asia Pacific

Middle East & Africa