Experiential Advertising Agency Services Market: Introduction
- Experiential advertising is used to interact with consumers by using modern forms of communication and approaches of marketing from a more personal angle. Experiential advertising agency services help customers to get enough information about the retail store, so as to motivate them to go to the retail store to make the purchase.
- Experiential advertising agency services engage consumers by allowing them to directly participate and interact with a business or brand.
- The COVID-19 outbreak has been the main catalyst for the growth and adoption of experiential advertising for customers across the world. Different brands are executing unique approaches to market their goods and services, in order to connect with customers during the pandemic outbreak. The goal of experiential marketing is to establish a connection in such a way that the consumer responds to a product offering based on both emotional and rational response levels. Thus, guerrilla marketing (an advertisement strategy) is the best way to promote a product or service during the COVID-19 outbreak. The COVID-19 outbreak has deeply affected the global economy and also the marketing scenario.
Global Experiential Advertising Agency Services Market Dynamics
- Increasing population and disposable income growth across developing and developed countries is expected to accelerate the growth of the experiential advertising agency services market.
- Promoting storytelling of brands as an experiential strategy, to deliver digital marketing campaigns, mostly to clients from the tour management & hospitality sector, is expected to boost the experiential advertising agency services market.
- Enabling experiential product branding by using various edge digital platforms in order to engage customers is expected to drive the experiential advertising agency services market.
- Increasing trend of augmented reality (AR) worldwide and also in the field of experiential advertising for creating new dimensions with brands is expected to enhance the demand over the forecast period 2020- 2030.
North America to Account for Major Share of the Global Experiential Advertising Agency Services Market
- In terms of region, the global experiential advertising agency services market can be divided into North America, Europe, Asia Pacific, Middle East & Africa, and South America.
- North America is anticipated to lead the global experiential advertising agency services market, due to well established providers of experiential advertising agency services and the brands which use these services, so as to promote their products and services.
- The experiential advertising agency services market in Asia Pacific is expected to hold significant share due to rising awareness of marketing strategies to promote brands, and also growing population and disposable income in developing countries. This is expected to fuel the growth of the experiential advertising agency services market across Asia Pacific.
Global Experiential Advertising Agency Services Market: Competitive Landscape
Key Players Operating in the Global Experiential Advertising Agency Services Market
Local, regional, and international players are present in the experiential advertising agency services market. The market is highly consolidated, with top manufacturers accounting for approximately 25%–30% of the market share. Key players operating in the global experiential advertising agency services market are:
- 451 Agency
- Activent Marketing
- Adelante Live
- AMP Agency
- Leo Burnett
- The Pineapple Agency
In June 2018, Ansira Partners, Inc., a leading data-driven, technology-enabled marketing solutions provider, announced the acquisition of Brand Protection Agency ("BPA"), a SaaS-based platform that provides manufacturers and brands with the ability to monitor, manage, and communicate with their online reseller channels.
Global Experiential Advertising Agency Services Market: Research Scope
Global Experiential Advertising Agency Services Market Segmentation, by Service Type
- Event Production & Marketing
- Brand Activation
- Guerrilla Marketing
- Retail Events
- Product Sampling
- Fabrication Management
- Retail Installation
- Others (Trade Shows, Sponsorship,Negotiation, KPI Development)
Global Experiential Advertising Agency Services Market Segmentation, by Application
- Small & Medium Enterprise ( SMEs )
- Large Enterprises
Global Experiential Advertising Agency Services Market Segmentation, by Region
- North America
- Rest of North America
- Rest of Europe
- Asia Pacific
- Rest of Asia Pacific
- Middle East & Africa
- Saudi Arabia
- South Africa
- Rest of Middle East & Africa
- South America
- Rest of South America
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