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  3. Media (Video) Processing Solutions Market Segmentation by Solutions - Platform (Server-based, Cloud-based (Public Cloud, Private Cloud), Hybrid), Services; Components - Video Upload and Ingestion, Dynamic Ad Insertion (Real-time) - only live, Video Transcoding and Processing, Video Hosting, Content Rendering (Digital Video Effects, Logo and Graphics Insertion); Content Type - Real-time/Live, On-demand; Enterprise Size - Small and Medium Enterprises (SMEs), Large enterprises; End use - TV Broadcasters, Content Providers, Network Operators

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Media (Video) Processing Solutions Market – Snapshot

 The global media (video) processing solutions market is projected to be driven by increasing demand from customers for high-quality videos. Improving infrastructure to deliver high-quality videos, rising need for multi device compatibility videos, increasing spend on digital video advertising, and increased internet accessibility in developing countries contributes to the growth of the media (video) processing solutions market across the world. 

Data access for streaming live videos has increased greatly due to advancements in broadband services, enabling viewers to experience improved video quality without any lag in real time. The U.S. Federal Communications Commission (FCC) has implemented a plan to improve Internet access in the U.S., which states that at least 100 million homes in the country should have affordable access to actual speed of 100 Mbps by 2020. 

media processing solutions market

Moreover, introduction of several streaming media devices such as Google Chromecast (Google Inc.), Apple TV (Apple TV), Slingbox (Sling Media), NVidia Shield (NVIDIA Corporation), and Fire TV (Amazon Inc.), has transformed the viewing experience across mobile devices such as smartphones, tablets, and laptops to a great extent. 

Increasing use of mobile TV services has a significant impact on live video. Video service providers have an opportunity to deliver streaming services through mobile phone networks and terrestrial television stations. 

Several opportunities have opened up to increase the revenue of media (video) processing solutions over the years such as growth of live video streaming with increasing number of viewers. Today, increase in live video streaming options where viewers can stream live content from either an online source or a traditional TV package is generating wide-ranging opportunities for consumers who have better control over when they watch, what they watch, and how they watch their favorite content. Demand for live video services is increasing due to significant rise in the number of online users accessing these services. This is attributed to the rising penetration of Internet and smartphones around the world. 

Growing adoption of online multimedia content is also one the major reasons driving viewers toward multi-screen or cross screen services. Consumers are focusing on live video services with high-speed network access and multiple connected devices such as tablets and smartphones. Furthermore, live video service providers have an opportunity to enhance their video delivery platforms and to provide cross-screen services through the support of extended devices. For instance, Hotstar is one of the biggest live streaming platforms in India and has around 60 million viewers. Several news channels have also observed a risein their subscriber base. 

The global media (video) processing solutions market has been segmented on the basis of solutions, components, enterprise size, content type, end-user, and region. The solution segment has been classified into platform and services. Platform segment has been further classified into server based, cloud based, and hybrid. The cloud based platform has been segmented into public and private cloud.The components segment is categorized into video upload and ingestion, dynamic ad insertion (real-time), video transcoding and processing, video hosting and content rendering (digital video effects, logo and graphics insertion). In terms of enterprise size, the market has been segmented into small and medium enterprises (SMEs) and large enterprises. In terms of end-user, the market has been divided into TV broadcasters, content providers, and network operators. The market in terms of region has been segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America. The report provides in-depth segment analysis of the global media (video) processing solutions market, thereby providing valuable insights at the macro as well as micro levels. 

In terms of region, Asia Pacific is projected to lead the global media (video) processing solutions market during the forecast period. Asia Pacific is expected to dominate the global media (video) processing solutions market primarily due to increased internet accessibility particularly in China, India, Australia, and Japan and the increased content generation from Bollywood. The media (video) processing solutions marketin South America is anticipated to grow at a rapid pace, followed by Europe. North America is expected to be the largest market for media (video) processing solutions. 

The global media (video) processing solutions market is largely driven by improving infrastructure to deliver high-quality videos and increased internet accessibility in developing countries. Key players profiled in the report include Akamai Technologies, Amagi Media Labs Pvt. Ltd, Apriorit Inc., ATEME SA, BASE Media Cloud Ltd., BlazeClan Technologies, Imagine Communications Corp., Kaltura Inc., M2A Media Ltd., MediaKind, Pixel Power Ltd. SeaChange International, Synamedia Ltd., Telefonaktiebolaget LM Ericsson, and Vantrix Corporation.

Media (Video) Processing Solutions Market: Overview

This comprehensive report by Transparency Market Research analyzes and provides market growth forecasts for the media (video) processing solutions market at the global and regional level. The report provides an analysis of the global media (video) processing solutions market for the period 2016 to 2026, wherein 2018 to 2026 is the forecast period and 2017 is the base year. Data for 2016 is provided as historical information. The report covers all the major trends influencing the growth of the media (video) processing solutions market over the forecast period. It also highlights various drivers, restraints, and opportunities expected to affect the market’s growth during this period. The study provides a complete perspective on the media (video) processing solutions market in terms of revenue (US$ Mn), across different geographical regions namely North America, Europe, Asia Pacific, Middle East & Africa, and South America. The report is expected to help suppliers and distributors to understand the current and future trends in the market and formulate their strategies accordingly. 

Global Media (Video) Processing Solutions Market: Scope of the Report

The global media (video) processing solutions market has been segmented on the basis of solutions, components, enterprise size, content type, end-user, and region. The solutions segment has been classified into platform and services. Platform segment has been classified into server based, cloud based, and hybrid. The cloud based platform has been further segmented into public and private cloud. The components segment is categorized into video upload and ingestion, dynamic ad insertion (real-time), video transcoding and processing, video hosting, and content rendering (digital video effects, logo and graphics insertion). In terms of enterprise, the market has been segmented into small and medium enterprises (SMEs) and large enterprises. Based on end-user, the market has been divided into TV broadcasters, content providers, and network operators. The market in terms of region has been segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America. The report provides in-depth segment analysis of the global media (video) processing solutions market, thereby providing valuable insights at the macro as well as micro levels. 

The report also includes competitive profiling of the key players associated with the media (video) processing solutions market around the globe. The important business strategies adopted by leading players, their business overview, financials, strategies, and recent developments have been identified in the research report. The competitive landscape section of the report gives an overview about presence and activities of key players in the regions/countries in order to strengthen their market position in the future. 

Global Media (Video) Processing Solutions Market: Research Methodology

The research methodology is a perfect combination of primary research, secondary research, and expert panel reviews. Secondary sources such as annual reports, company websites, SEC filings and investor presentations, internal and external proprietary databases, statistical databases, relevant patent and regulatory databases, market reports, government publications, World Bank database, and industry white papers are usually referred for developing preliminary market understanding. Further, for this report we have specifically focused on data from various industry bodies.

Primary research involves telephonic interviews, e-mail interactions, and face-to-face interviews for detailed and unbiased reviews on the media (video) processing solutions market, across geographies. Primary interviews are usually conducted on an ongoing basis with industry experts and participants in order to get latest market insights and validate the existing data and analysis. Primary interviews offer new and fresh information on important factors such as market trends, market size, competitive landscape, growth trends, etc. These factors help to validate and strengthen secondary research findings. Moreover, the data collected and analyzed from secondary and primary research is again discussed and examined by our expert panel.

Global Media (Video) Processing Solutions Market: Competitive Dynamics

Companies such as Akamai Technologies, Amagi Media Labs Pvt. Ltd, Apriorit Inc., ATEME SA, BASE Media Cloud Ltd., BlazeClan Technologies, Imagine Communications Corp., Kaltura Inc., M2A Media Ltd., MediaKind, Pixel Power Ltd. SeaChange International, Synamedia Ltd., Telefonaktiebolaget LM Ericsson, and Vantrix Corporation, active in theglobal media (video) processing solutions market have been profiled in this study. Details such as business overview, geographical presence, and revenue along with strategic information pertaining to these players have been duly provided as a part of company profiles. 

Market Segmentation: Global Media (Video) Processing Solutions Market

Global Media (Video) Processing Solutions Market, by Solutions

  • Platform
    • Server-based
    • Cloud-based
      • Public Cloud
      • Private Cloud
    • Hybrid
  • Services

Global Media (Video) Processing Solutions Market, by Components

  • Video Upload and Ingestion
  • Dynamic Ad Insertion (Real-time) – only live
  • Video Transcoding and Processing
  • Video Hosting
  • Content Rendering (Digital Video Effects, Logo and Graphics Insertion)

Global Media (Video) Processing Solutions Market, by Content Type

  • Real-time/Live
  • On-demand

Global Media (Video) Processing Solutions Market, by Enterprise Size

  • Small and Medium Enterprises (SMEs)
  • Large enterprises

Global Media (Video) Processing Solutions Market, by End-user

  • TV Broadcasters
  • Content Providers
  • Network Operators

In addition, the report provides analysis of the media (video) processing solutions market with respect to the following geographic segments:

  • North America
    • The U.S.
    • Canada
    • Rest of North America
  • Europe
    • Germany
    • U.K.
    • France
    • Rest of Europe
  • Asia Pacific (APAC)
    • China
    • India
    • Japan
    • Australia
    • Rest of Asia Pacific
  • Middle East & Africa (MEA)
    • GCC
    • South Africa
    • Rest of MEA
  • South America
    • Brazil
    • Rest of South America
.