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Video on demand (VoD) is a service that enables users to view video content from a wide range of digital libraries and control the temporal order to view content through internet. VoD service provides a wide range of video content such as movies, music, TV series, and sports to users for streaming and downloading. Furthermore, VoD systems deliver the services to users through multiple platforms and connected devices such as smartphones, tablets, computers, cable television, and smart TVs. Companies are developing better applications to deliver effective and efficient VoD services on the user’s device to enhance the viewing experience. VoD service providers are collaborating with content producers to provide exclusive and premium content to viewers.

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VoD services are transforming the traditional television landscape by offering unique features such as high quality and exclusive video content on demand through broadband and mobile networks. The VoD market is mostly driven by factors such as growing adoption of mobile devices for watching online videos and increasing internet based consumer spending. In addition, the rapid developments in high-speed networks are enabling video on demand service providers to deliver faster downloading and streaming service to users. Demand for personalized viewing of content is increasing which enables users to watch the content as per their convenience. However, piracy is one of the major concerns of the VoD market. Unauthorized and illegal downloading, and sale of content is hampering the growth of the VoD market. Furthermore, rules and regulations by countries related to specific content is a barrier to VoD service providers. VoD service providers deliver exclusive content by entering into commercial agreements with content providers. Hence, it is important for VoD service providers to maintain such agreements and licenses for continual offering of video content to users. The adoption of mobile TV and multi-screen services for content viewing is increasing. In addition, increasing penetration of smartphones and growing online users across the world are expected to provide prominent opportunities for the video on demand market.

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On the basis of business model, the VoD market is segmented into transactional video on demand (TVoD), subscription video on demand (SVoD), advertisement video on demand (AVoD), and hybrid (SVoD + AVoD). Among these business models, the SVoD segment is anticipated to see significant growth due to unique features such as unlimited access to contents. AVoD and hybrid models include advertisements during the streaming of content. In terms of content, the VoD market can be segmented into sports, entertainment, education and information, and TV commerce. Increasing content production such as movies, music, TV series, and documentaries by film studios, producers, and record labels are driving the adoption of on demand services around the globe.

North America held the largest share of the video on demand market in 2019. This is primarily due to significant presence of video on demand service providers, and increased demand for on demand services for video consumption. Moreover, the increased content production of entertainment, sports, and TV commerce along with collaboration of content producers with on demand service providers across the region has led to the adoption of video on demand services. The market in the Asia Pacific region is anticipated to show considerable growth which is primarily due to increasing consumption of pay-per-view programs and movies.

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The global video on demand market is largely driven by product launches and partnerships. For instance, in April 2018, Netflix partnered with Tata Sky, a direct broadcast satellite television provider in India. The partnership with Netflix would add another dimension to provide world-wide quality content on-demand for Tata Sky’s subscribers.

The growing adoption of video on demand (VoD) services has led to enhanced presence of global and regional VoD service providers across the world. Therefore, VoD service providers are facing competition in price and quality of service offerings. In addition, VoD service providers are facing strong competition from local service providers due to availability of content in regional languages.  Major players in the video on demand market include

  •, Inc.
  • Home Box Office, Inc.
  • Hulu LLC
  • Apple, Inc.
  • Netflix, Inc.
  • Telefonaktiebolaget LM Ericsson (Ericsson Television)
  • Verizon Communication, LLC,
  • YouTubemaxdome GmbH,
  • Canalplay.

Flexibility Key Consumer Proposition in Video on Demand Market

Video on demand (VoD), in contrast to live streaming, has gathered striking steam among consumers and broadcasters over the years. The key aspect from which stems the popularity is the flexibility VoD model offers. Over the years, the user’s streaming preferences has undergone massive shifts. The drive for video contents, be it for entertainment, educational, or promotional, stems from the flexibility they have for viewers to schedule their time, a better streaming experience, and wide choices of subscription models. Broadcasters too can optimize the content before its publications and usually partner with different technology players to optimize the overall viewers’ experience. All these trends are shaping the contours of the VoD market. In recent months, the emergence of OTT platforms, especially among millennials and Gen Z, backed by reliable and low-cost internet connections has encouraged new revenue streams for players in the VoD market. Offerings that support tiered subscription rates and the growing traction of modern content delivery methods with viewers have enriched the market landscape. In recent years, brands have increasingly realized the utility of VoD platforms to advance new business propositions, opening new avenues for providers and other players in the value chain.

The emerging COVID-19 pandemic, an infection caused by novel coronavirus Sars-CoV-2, has brought economic gloom and massive health burden in various communities across the world. Various strategies and policies have been adopted to combat the highly contagious infections notably reducing human-to-human contact and mobility. All these have changed the course of business operations in recent months.  While some industries faced only challenges and impediments, a few were quick to respond with new, agile models to target consumers for new revenue streams. This has also opened new avenue in VoD market, as a large percentage of world’s population were forced to stay indoors or follow stay-at-home restrictions. This has triggered VoD providers to aim at new consumer propositions and offer services to unlock these. A glaring case in point is OTT providers where stakeholders have been constantly forming alliances and partnership to meet the emerging VoD demands.

Video on Demand Market: Overview

This report by Transparency Market Research on the global video on demand market analyzes and forecasts the data at the global and regional levels. The market report provides in- The report provides an analysis of industry trends in each of the segments from 2018 to 2030, where 2020 to 2030 is the forecast period and 2019 is the base year. provides a complete perspective about the video on demand market and expansion throughout the research study in terms of value (US$ Mn) across North America, Asia Pacific, South America, Middle East & Africa, and Europe. Moreover, the study explains the penetration of each market segment within various regions and how these segments have accelerated the growth of the market.

The video on demand market report covers all the major trends and technologies expected to play a major role in the growth of the market from 2020 to 2030. The overview section of the report analyzes market dynamics such as drivers, restraints, and opportunities that influence the current nature and future status of this market, key indicators, integration challenges, and trends of the market. A market opportunity analysis for every segment has been included in the report to provide a thorough understanding of the overall scenario in the video on demand market. The report also provides an overview of various strategies adopted by key players in the market.

Global Video on Demand Market: Scope of the Report

The report segments the global video on demand market on the basis of business model and content. In terms of business model, the market can be segmented into transactional video on demand (TVoD), subscription video on demand (SVoD), advertisement video on demand (AVoD), and hybrid (SVoD + AVoD). The subscription video on demand (SVoD) segment is expected to hold the largest market share in 2019. This is primarily due to unlimited content accessibility of extensive premium video content from digital libraries to viewers. The transactional video on demand (TVoD) segment is also projected to show considerable growth in the year 2019. This is primarily due to increasing consumption of pay-per-view programs and movies. In addition, the advertisement video on demand (AVoD) segment is expected to hold significant market share due to free content offered by on demand service providers for viewing. In terms of content, the market can be segmented as sports, entertainment, education and information, and TV commerce. The entertainment segment is expected to rise primarily due to the growing number of subscriptions for on-demand movies and rising content production in the media and entertainment industry.

The report also highlights the competitive landscape of the video on demand market, thereby positioning all the major players according to their geographic presence and recent key developments. The comprehensive video on demand market estimates are the result of our in-depth secondary research, primary interviews, and in-house expert panel reviews. These market estimates have been analyzed by taking into account the impact of different political, social, economic, technological, and legal factors along with the current market dynamics affecting the video on demandmarket growth.

This report provides all the essential information required to understand the key developments in the global video on demand market and expansion trends of each segment and region. It also includes strategies, company overview, and key competitors under the company profiles section. Additionally, the report provides insights related to trends and their impact on the regional market. Moreover, Porter’s Five Forces analysis provides analysis of bargaining power of buyers, bargaining power of suppliers, threat of new entrants, threat of substitutes, and degree of competition in the global video on demand market. The study provides a comprehensive ecosystem analysis of the global video on demand market, explaining the various participants including software & third-party vendors, system integrators, and distribution channels of the value chain operating in the market.

Global Video on Demand Market: Research Methodology

The research methodology is a combination of primary research, secondary research, and expert panel reviews. Secondary research sources such as annual reports, company websites, broker reports, financial reports, SEC filings and investor presentations, national government documents, internal and external proprietary databases, statistical databases, relevant patent and regulatory databases, market reports, government publications, statistical databases, World Bank database, and industry white papers are usually referred.

Primary research involves telephonic interviews, e-mail interactions, and face-to-face interviews for detailed and unbiased reviews on the global video on demand market, across regions. Primary interviews are conducted on an ongoing basis with industry experts and participants in order to get the latest market insights and validate the existing data and analysis. Moreover, the data collected and analyzed from secondary and primary research is again discussed and examined by our expert panel.

Global Video on Demand Market: Competitive Dynamics

The research study includes profiles of leading companies operating in the global video on demand market. Key players profiled in the report include, Inc., Home Box Office, Inc., Hulu LLC, Apple, Inc., Netflix, Inc., Telefonaktiebolaget LM Ericsson (Ericsson Television), Verizon Communication, LLC, YouTube, LLC, maxdome GmbH, and Canalplay.The global video on demandmarket has been segmented as below:


The global Video on Demand Market is segmented as below:

Business Model

  • Transactional Video on Demand (TVoD)
  • Subscription Video on Demand (SVoD)
  • Advertisement Video on Demand (AVoD)
  • Hybrid (SVoD + AVoD) 


  • Sports
  • Entertainment
  • Education and Information
  • TV Commerce


  • North America
    • U.S.
    • Canada
    • Rest of North America
  • Europe
    • Germany
    • The U.K.
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Rest of Asia Pacific
  • Middle East & Africa
    • GCC
    • South Africa
    • Rest of Middle East & Africa
  • South America
    • Brazil
    • Argentina
    • Rest of South America

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Video On Demand Market

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