A chalk line reel also called chalk box is a simple hand device which consists of a box with a reel of thread inside it. The box is filled with chalk powder and thread which gets coated with chalk powder. This thread is reeled out and used to make straight lines on surfaces.  The product is useful to impart a straight line to provide accurate guiding lines for leveling, cutting, and many other tasks. Several models of chalk lines in different types, and sizes of box are available. Chalk lines come in standard and compact type based on reel size and powder holding capacity. Europe and North America hold dominant share in the global chalk line reel market owing to significant growth rate and also a growing construction industry. Asia Pacific and South America are also expected to show significant growth rate in the market during the forecast period due to growing infrastructure industry in these regions. 

Chalk Line Reel Market – Competitive Landscape

The chalk line reel market has several international and domestic manufacturers. Leading market players are focusing on further innovation in products and business expansion to expand their market share across the globe.

  • In August 2019, Milwaukee Electric Tool Corporation announced a new product named 100ft and 150ft Extra Bold Large Capacity Chalk Reels to make the layout process easier and productive. The new product has extra features such as extra-large quick turn opening and a stable refill base that makes the product more attractive.
  • Growing number of local players in the global chalk line reel market is expected to hamper the market growth. Local products are much cheaper compared to premium products. Low quality products may reduce the sales of premium products and also affect the product quality. However, focusing on product innovation and quality is expected to deal with this issue.

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Major players in the chalk line reel market are boosting investment in R&D for new product launch and to widen their product portfolio to meet the growing demand across the globe.

Milwaukee Electric Tool Corporation

Milwaukee Electric Tool Corporation was founded in 1924 and has headquarters in Brookfield, Wisconsin. Company involve in manufacturing of power tools for professional usage. It produces around 500 tools and also 3500 accessories.


Transline was established in 1984 and is known as a manufacturer and distributor for traffic control products, traffic safety supplies, pavement marking materials, and marking and removal equipment. The company’s headquarters is in Grand Prairie, Texas, the U.S. Transline Industries, Inc. is a brand shared by three companies, namely Centerline Supply, Trantex, and Florida Transcor.

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Keson LLC

Keson was founded in 1968 in Berwyn, Illinois, the U.S. Sola was set up in 1949 in Goetzis, Austria. In 2018, both companies jointly formed a new company named Keson LLC. Keson has a well-established distribution network and manufacturing facilities in the U.S. Sola is a European company involved in precision engineering.

Several international and domestic players are active in the market which includes Dewalt, Tajima Industries Ltd., Stanley Black & Decker, Inc., SNA Europe, Apex Tool Group LLC., Kapro Industries Ltd., OX Group International  and others

Chalk Line Reel Market – Dynamics

Growth in construction industry expected to boost the chalk line reel market across the globe

Growing construction industry is a major driver of the chalk line reel market. Additionally, growing disposable income, tremendous urbanization, changing lifestyle, and growing economies are some of the other driving factors encouraging the growth of the chalk line reel market. Overall, the global chalk line reel market is expected to witness positive growth during the forecast period.

Rising number of local vendors with low quality products expected to hamper the market growth in the coming years

The global chalk line reel market is fragmented into several international and local manufacturers. Easy entry to the market is expected to increase the threat of local vendors who offer low quality products. This is expected to hamper the market growth during the forecast period.

Chalk Line Reel Market – Segmentation

On the basis of product type, the chalk line reel market is segmented into:

  • Standard Chalk Line Reel
  • Compact Chalk Line Reel

Based on material, the chalk line reel market is segmented into:

  • Nylon
  • Cotton
  • Others (Polyester etc.)

In terms of distribution channel, the chalk line reel market can be bifurcated into:

  • Online
  • Offline
    • Hypermarkets/ Supermarkets
    • Departmental Store
    • Specialty Store

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  • Market size
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The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa)

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Chalk Line Reel Market

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