Strict Regulatory Health Policies to Expand U.S. Nutraceuticals Market

Published On : Mar 01, 2019 | Category : Food & Beverages

The demand in US for nutraceuticals has grown at a significant rate, as it is a standardized or a pharmaceutical-grade nutrient that does not fall under the regulatory category.  But it is generally regulated as food additives and dietary supplements by the FDA.  This is so because in US people and government put high emphasis on preventive healthcare and closely monitor everyday nutritional intake. Preventive healthcare consists of the usage of products that can contribute in the prevention of various diseases and medical conditions from occurring. Government in US is high conscious due to the development of various diseases taking place on the basis of busy life-style. They have adopted several daily measures, which can help in providing treatment for chronic diseases in a much efficient manner.   Moreover, rising presence for high-protein diet along with natural ingredients has also boosted the nutraceuticals market in the United States at a significant rate. 

Presence of Large Number of Players in Nutraceuticals to Expand Market Growth 

In United States, there is a huge presence of key players operating in the nutraceuticals market rising in competition among these players. Key players in the market are making consistent efforts to develop and come up with advanced nutraceuticals to meet the regulatory requirements and provide better quality of nutraceuticals. They are also launching few new products with the help of research and development activities that are being carried out by these players. This factor has given a provided a fillip in the US nutraceuticals market. Some of the key players operating in this market are Royal DSM NV, The Nature’s Bounty Co., Bayer AG, Abbott Laboratories, Pepsi Co., Chobani LLC, Amway Enterprises, and Herbalife International Inc. prominent players are also engaged in advanced business development strategies such as mergers and acquisition and collaborations to strengthen their position in the market.  

 Functional Food to Mark its Dominance in US Nutraceuticals Market 

Among the different variety of food and beverages, functional foods has marked its dominance in the US nutraceuticals market. The demand functional foods are dramatically high in the region due to its high awareness among the customers related to its advantages.  Functional foods also have good effect on human health that has further augmented the demand for the ingredient.   Even though the demand for functional food products is likely to remain strong over the coming years, there are chances that the demand for dietary supplements might rise in the near future. The introduction of herbal supplements, such as algal extracts, plant extracts, ayurvedic extracts, and phytochemicals are expected to grow at a significant rate. Moreover, increasing inclusion of vitamins and minerals in daily diet of consumers are estimated to support the growth of this segment in the next couple of years.

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