Anorectal preparations are products that contain a combination of an anti-inflammatory agent, or a pain reliever, and a local anesthetic as a suppository, or an ointment. External or internal hemorrhoids are treated by the topical application of anorectal preparations. Hemorrhoids are masses or lumps of tissue in the anus that contain enlarged blood vessels. The formation of hemorrhoids is due to an increase in abdominal pressure. Frequent constipation, which is likely to lead to repeated straining to have a bowel movement, pregnancy, obesity, and repeated episodes of diarrhea are possible causes of the formation of hemorrhoids.
External hemorrhoids are formed just outside the anal opening. The symptoms include discomfort, bothersome protrusions, or swelling. Sometimes there may be development of a blood clot, known as thrombosis, mostly caused after the period of constipation or diarrhea. Internal hemorrhoids are formed just inside the anal canal. The symptoms include intermittent mucous discharge or bleeding, usually with bowel movements. The internal hemorrhoids are usually painless. Many patients may have both the external and internal hemorrhoids.
The other conditions that can be treated by the use of anorectal preparations include psoriasis, diaper rash, dermatological disorders, dermatitis, condylomata acuminata, and anal itching. Psoriasis is an inflammation of the skin, characterized by frequent episodes of silvery scales, dry, thick, itching, and redness on the skin. The synonyms of psoriasis include pustular psoriasis, palmo-plantar psoriasis, inverse psoriasis, guttate psoriasis, and erythrodermic psoriasis. Diaper rash is the irritation caused in the diaper area. Irritation commonly occurs secondary to chronic moisture to the skin. Condylomata acuminata is a skin disease caused by a virus due to the formation of soft wart-like growth on the genitals. In adults, the disease is considered to be a sexually-transmitted disease.
Increasing prevalence of psoriasis, diaper rash, hemorrhoids, dermatological disorders, dermatitis, condylomata acuminata, and anal itching is driving the global anorectal preparations market. Increasing research and development regarding anorectal preparations across the world is propelling the anorectal preparations market. According to current studies, approximately 7.5 million people in the U.S., about?2.2% of the population, suffer from psoriasis. 125 million people all over the world, approximately 2% to 3% of the total global population, suffer from psoriasis, as stated by World Psoriasis Day Consortium.
The global anorectal preparations market can be segmented based on disease, dosage, distribution channel, and region. Based on disease, the Anorectal preparations market can be categorized into psoriasis, diaper rash, hemorrhoids, dermatological disorders, dermatitis, condylomata acuminata, and anal itching. In terms of dosage, the Anorectal preparations market can be divided into topical ointment, topical cream, lotion, gel, pads, topical foam, and suppositories. Based on distribution channel, the Anorectal preparations market can be segregated into retail pharmacies, online pharmacies, and hospital pharmacies. The hospital pharmacies segment is estimated to dominate the Anorectal preparations market in 2016, owing to the increased availability of anorectal preparations in hospital pharmacies.
In terms of region, the global anorectal preparations market can be segmented into Latin America, Asia Pacific, Europe, North America, and Middle East & Africa. North America held a prominent share of the Anorectal preparations market in 2016, due to increased research and development of anorectal preparations in the region. Europe held the second largest share of the Anorectal preparations market in 2016, due to the increasing prevalence of psoriasis, diaper rash, hemorrhoids, and dermatological disorders in the region. The Anorectal preparations market in Asia Pacific is anticipated to expand during the forecast period owing to increasing government initiatives in the healthcare sector. The Anorectal preparations market in Middle East & Africa and Latin America is anticipated to expand during the forecast period due to rising awareness regarding anorectal preparations in these regions.
Key players operating in the global anorectal preparations market include C.P.M. Contract Pharma GmbH & Co. KG, Bradley Pharmaceuticals, Inc., Mylan N.V., Ferndale Pharma Group, Inc., Éclat Pharmaceuticals, and Eclat Pharma & Aerosols.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
With a robust experience in creating exceptional market reports, Transparency Market Research has emerged as one of the trusted market research companies among a large number of stakeholders and CXOs. Every report at Transparency Market Research goes through rigorous research activity in every aspect. The researchers at TMR keep a close watch on the market and extract beneficial growth-boosting points. These points help the stakeholders to strategize their business plans accordingly.
TMR researchers conduct exhaustive qualitative and quantitative research. This research involves taking inputs from the experts in the market, focused attention on recent developments, and others. This method of research makes TMR stand out from other market research firms.
Here's how Transparency Market Research helps the stakeholders and CXOs through the reports:
Inculcation and Evaluation of Strategic Collaborations: The TMR researchers analyze recent strategic activities like mergers, acquisitions, partnerships, collaborations, and joint ventures. All the information is compiled and included in the report.
Perfect Market Size Estimations: The report analyzes the demographics, growth potential, and capability of the market through the forecast period. This factor leads to the estimation of the market size and also provides an outline about how the market will retrieve growth during the assessment period.
Investment Research: The report focuses on the ongoing and upcoming investment opportunities across a particular market. These developments make the stakeholders aware of the current investment scenario across the market.
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.