Over The Top Market

Over the Top (OTT) Services Market (Business Model - Premium and Subscriptions, Adware, and E-commerce; Application - Communication, E-Services, Media Content (Audio/Video, Gaming, and Web Content), and Cloud Services); End Use - Personal and Commercial (Healthcare, Media and Entertainment, IT, E-commerce, and Education)) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2017 - 2025

  • Rep Id : TMRGL15650
  • Published On : Apr 2018
  • No. of Pages : 207
  • Category : IT & Telecom

1. Preface
     1.1. Market Definition and Scope
     1.2. Market Segmentation
     1.3. Key Research Objectives
     1.4. Research Highlights

2. Assumptions and Research Methodology

3. Executive Summary: Global Over The Top (OTT) Services Market

4. Market Overview
     4.1. Introduction
            4.1.1. Definitions
            4.1.2. Industry Evolution / Developments
     4.2. Global OTT Services Market Overview
     4.3. Key Market Indicators
     4.4. Market Dynamics
            4.4.1. Drivers
            4.4.2. Restraints
            4.4.3. Opportunity
     4.5. Global OTT Services Market Analysis and Forecasts, 2015 – 2025
            4.5.1. Market Revenue Projections (US$ Bn)
     4.6. Porter’s Five Force Analysis
     4.7. Ecosystem Analysis
     4.8. Market Outlook

5. Global OTT Services Market Analysis and Forecasts, By Business Model
     5.1. Introduction & Definition
     5.2. Key Findings / Developments
     5.3. Key Trends
     5.4. Market Size (US$ Bn) Forecast By Business Model 2015 – 2025 (US$ Bn)
            5.4.1. Premium and Subscriptions
            5.4.2. Adware
            5.4.3. E-commerce
     5.5. Business Model Comparison Matrix
     5.6. Market Attractiveness By Business Model

6. Global OTT Services Market Analysis and Forecasts, By Application
     6.1. Introduction & Definition
     6.2. Key Findings / Developments
     6.3. Key Trends
     6.4. Market Size (US$ Bn) Forecast By Application 2015 – 2025 (US$ Bn)
            6.4.1. Communication
            6.4.2. E-Services
            6.4.3. Media Content
                     6.4.3.1. Audio/Video
                     6.4.3.2. Gaming
                     6.4.3.3. Web Content
            6.4.4. Cloud Services
     6.5. Application Comparison Matrix
     6.6. Market Attractiveness By Application

7. Global OTT Services Market Analysis and Forecasts, By End-use Vertical
     7.1. Introduction & Definition
     7.2. Key Findings / Developments
     7.3. Key Trends
     7.4. Market Size (US$ Bn) Forecast By End-use Vertical, 2015 – 2025 (US$ Bn)
            7.4.1. Personal
            7.4.2. Commercial
                     7.4.2.1. Healthcare
                     7.4.2.2. Media and Entertainment
                     7.4.2.3. Ecommerce 
                     7.4.2.4. IT
                     7.4.2.5. Education
                     7.4.2.6. Others (Manufacturing, Energy and Transportation)
     7.5. End-use Vertical Comparison Matrix 
     7.6. Market Attractiveness By End-use Vertical

8. Global OTT Services Market Analysis and Forecasts, By Region
     8.1. Key Findings
     8.2. Market Size (US$ Bn) Forecast By Region, 2015 – 2025 (US$ Bn)
            8.2.1. North America
            8.2.2. Europe
            8.2.3. Asia Pacific
            8.2.4. Middle East and Africa
            8.2.5. South America
     8.3. Market Attractiveness By Country/Region

9. North America OTT Services Market Analysis and Forecast
     9.1. Key Findings
     9.2. Key Trends
     9.3. Market Size (US$ Bn) Forecast By Business Model, 2015 – 2025 (US$ Bn)
            9.3.1. Premium and Subscriptions
            9.3.2. Adware
            9.3.3. E-commerce
     9.4. Market Size (US$ Bn) Forecast By Application 2015 – 2025 (US$ Bn)
            9.4.1. Communication
            9.4.2. E-Services
            9.4.3. Media Content
                     9.4.3.1. Audio/Video
                     9.4.3.2. Gaming
                     9.4.3.3. Web Content
            9.4.4. Cloud Services
     9.5. Market Size (US$ Bn) Forecast By End-use Vertical, 2015 – 2025 (US$ Bn)
            9.5.1. Personal
            9.5.2. Commercial
                     9.5.2.1. Healthcare
                     9.5.2.2. Media and Entertainment
                     9.5.2.3. Ecommerce 
                     9.5.2.4. IT
                     9.5.2.5. Education
                     9.5.2.6. Others (Manufacturing, Energy and Transportation)
     9.6. Market Size (US$ Bn) Forecast By Country, 2015 – 2025 (US$ Bn)
            9.6.1. The U.S. 
            9.6.2. Canada
            9.6.3. Rest of North America
     9.7. Market Attractiveness Analysis 
            9.7.1. By Country
            9.7.2. By Business Model
            9.7.3. By Application
            9.7.4. By End-use Vertical

10. Europe OTT Services Market Analysis and Forecast
     10.1. Key Findings
     10.2. Key Trends
     10.3. Market Size (US$ Bn) Forecast By Business Model, 2015 – 2025 (US$ Bn)
            10.3.1. Premium and Subscriptions
            10.3.2. Adware
            10.3.3. E-commerce
     10.4. Market Size (US$ Bn) Forecast By Application 2015 – 2025 (US$ Bn)
            10.4.1. Communication
            10.4.2. E-Services
            10.4.3. Media Content
                     10.4.3.1. Audio/Video
                     10.4.3.2. Gaming
                     10.4.3.3. Web Content
            10.4.4. Cloud Services
     10.5. Market Size (US$ Bn) Forecast By End-use Vertical, 2015 – 2025 (US$ Bn)
            10.5.1. Personal
            10.5.2. Commercial
                     10.5.2.1. Healthcare
                     10.5.2.2. Media and Entertainment
                     10.5.2.3. IT
                     10.5.2.4. Education
                     10.5.2.5. Others (Manufacturing, Energy and Transportation)
     10.6. Market Size (US$ Bn) Forecast By Country, 2015 – 2025 (US$ Bn)
            10.6.1. Germany
            10.6.2. France
            10.6.3. The U.K. 
            10.6.4. Rest of Europe
     10.7. Market Attractiveness Analysis 
            10.7.1. By Country
            10.7.2. By Business Model
            10.7.3. By Application
            10.7.4. By End-use Vertical

11. Asia Pacific OTT Services Market Analysis and Forecast
     11.1. Key Findings
     11.2. Key Trends
     11.3. Market Size (US$ Bn) Forecast By Business Model, 2015 – 2025 (US$ Bn)
            11.3.1. Premium and Subscriptions
            11.3.2. Adware
            11.3.3. E-commerce
     11.4. Market Size (US$ Bn) Forecast By Application 2015 – 2025 (US$ Bn)
            11.4.1. Communication
            11.4.2. E-Services
            11.4.3. Media Content
                     11.4.3.1. Audio/Video
                     11.4.3.2. Gaming
                     11.4.3.3. Web Content
            11.4.4. Cloud Services
     11.5. Market Size (US$ Bn) Forecast By End-use Vertical, 2015 – 2025 (US$ Bn)
            11.5.1. Personal
            11.5.2. Commercial
                     11.5.2.1. Healthcare
                     11.5.2.2. Media and Entertainment
                     11.5.2.3. Ecommerce 
                     11.5.2.4. IT
                     11.5.2.5. Education
                     11.5.2.6. Others (Manufacturing, Energy and Transportation)
     11.6. Market Size (US$ Bn) Forecast By Country, 2015 – 2025 (US$ Bn)
            11.6.1. China
            11.6.2. Japan
            11.6.3. Rest of Asia Pacific
     11.7. Market Attractiveness Analysis 
            11.7.1. By Country
            11.7.2. By Business Model
            11.7.3. By Application
            11.7.4. By End-use Vertical

12. Middle East and Africa OTT Services Market Analysis and Forecast
     12.1. Key Findings
     12.2. Key Trends
     12.3. Market Size (US$ Bn) Forecast By Business Model, 2015 – 2025 (US$ Bn)
            12.3.1. Premium and Subscriptions
            12.3.2. Adware
            12.3.3. E-commerce
     12.4. Market Size (US$ Bn) Forecast By Application 2015 – 2025 (US$ Bn)
            12.4.1. Communication
            12.4.2. E-Services
            12.4.3. Media Content
                     12.4.3.1. Audio/Video
                     12.4.3.2. Gaming
                     12.4.3.3. Web Content
            12.4.4. Cloud Services
     12.5. Market Size (US$ Bn) Forecast By End-use Vertical, 2015 – 2025 (US$ Bn)
            12.5.1. Personal
            12.5.2. Commercial
                     12.5.2.1. Healthcare
                     12.5.2.2. Media and Entertainment
                     12.5.2.3. Ecommerce 
                     12.5.2.4. IT
                     12.5.2.5. Education
                     12.5.2.6. Others (Manufacturing, Energy and Transportation)
     12.6. Market Size (US$ Bn) Forecast By Country, 2015 – 2025 (US$ Bn)
            12.6.1. GCC
            12.6.2. South Africa
            12.6.3. Rest of MEA
     12.7. Market Attractiveness Analysis 
            12.7.1. By Country
            12.7.2. By Business Model
            12.7.3. By Application
            12.7.4. By End-use Vertical

13. South America OTT Services Market Analysis and Forecast
     13.1. Key Findings
     13.2. Key Trends
     13.3. Market Size (US$ Bn) Forecast By Business Model, 2015 – 2025 (US$ Bn)
            13.3.1. Premium and Subscriptions
            13.3.2. Adware
            13.3.3. E-commerce
     13.4. Market Size (US$ Bn) Forecast By Application 2015 – 2025 (US$ Bn)
            13.4.1. Communication
            13.4.2. E-Services
            13.4.3. Media Content
                     13.4.3.1. Audio/Video
                     13.4.3.2. Gaming
                     13.4.3.3. Web Content
            13.4.4. Cloud Services
     13.5. Market Size (US$ Bn) Forecast By End-use Vertical, 2015 – 2025 (US$ Bn)
            13.5.1. Personal
            13.5.2. Commercial
                     13.5.2.1. Healthcare
                     13.5.2.2. Media and Entertainment
                     13.5.2.3. Ecommerce 
                     13.5.2.4. IT
                     13.5.2.5. Education
                     13.5.2.6. Others (Manufacturing, Energy and Transportation)
     13.6. Market Size (US$ Bn) Forecast By Country, 2015 – 2025 (US$ Bn)
            13.6.1. Brazil
            13.6.2. Rest of South America
     13.7. Market Attractiveness Analysis 
            13.7.1.  By Country
            13.7.2. By Business Model
            13.7.3. By Application
            13.7.4. By End-use Vertical

14. Competition Landscape
     14.1. Market Player – Competition Matrix (By Tier and Size of Companies)
     14.2. Market Share Analysis By Company (2016)
     14.3. Company Profiles (Details – Overview, Financials, Recent Developments, Strategy)
            14.3.1. Players
                     14.3.1.1. Facebook, Inc.
                                14.3.1.1.1. Company Details (HQ, Foundation Year, Revenue, Employee Strength)
                                14.3.1.1.2. Company Description
                                14.3.1.1.3. SWOT Analysis
                                14.3.1.1.4. Strategic Overview
                     14.3.1.2.  Twitter Inc.
                                14.3.1.2.1. Company Details (HQ, Foundation Year, Revenue, Employee Strength)
                                14.3.1.2.2. Company Description
                                14.3.1.2.3. SWOT Analysis
                                14.3.1.2.4. Strategic Overview
                     14.3.1.3. LinkedIn Corp.
                                14.3.1.3.1. Company Details (HQ, Foundation Year, Revenue, Employee Strength)
                                14.3.1.3.2. Company Description
                                14.3.1.3.3. SWOT Analysis
                                14.3.1.3.4. Strategic Overview
                     14.3.1.4. Netflix, Inc.
                                14.3.1.4.1. Company Details (HQ, Foundation Year, Revenue, Employee Strength)
                                14.3.1.4.2. Company Description
                                14.3.1.4.3. SWOT Analysis
                                14.3.1.4.4. Strategic Overview
                     14.3.1.5. Google, Inc.
                                14.3.1.5.1. Company Details (HQ, Foundation Year, Revenue, Employee Strength)
                                14.3.1.5.2. Company Description
                                14.3.1.5.3. SWOT Analysis
                                14.3.1.5.4. Strategic Overview
                     14.3.1.6. Skype (Microsoft Corporation)
                                14.3.1.6.1. Company Details (HQ, Foundation Year, Revenue, Employee Strength)
                                14.3.1.6.2. Company Description
                                14.3.1.6.3. SWOT Analysis
                                14.3.1.6.4. Strategic Overview
                     14.3.1.7. Amazon Inc.
                                14.3.1.7.1. Company Details (HQ, Foundation Year, Revenue, Employee Strength)
                                14.3.1.7.2. Company Description
                                14.3.1.7.3. SWOT Analysis
                                14.3.1.7.4. Strategic Overview
                     14.3.1.8. Apple, Inc.
                                14.3.1.8.1. Company Details (HQ, Foundation Year, Revenue, Employee Strength)
                                14.3.1.8.2. Company Description
                                14.3.1.8.3. SWOT Analysis
                                14.3.1.8.4. Strategic Overview
                     14.3.1.9. Rakuten, Inc.
                                14.3.1.9.1. Company Details (HQ, Foundation Year, Revenue, Employee Strength)
                                14.3.1.9.2. Company Description
                                14.3.1.9.3. SWOT Analysis
                                14.3.1.9.4. Strategic Overview
                     14.3.1.10. Evernote Corporation
                                14.3.1.10.1. Company Details (HQ, Foundation Year, Revenue, Employee Strength)
                                14.3.1.10.2. Company Description
                                14.3.1.10.3. SWOT Analysis
                                14.3.1.10.4. Strategic Overview
                     14.3.1.11. Dropbox, Inc.
                                14.3.1.11.1. Company Details (HQ, Foundation Year, Revenue, Employee Strength)
                                14.3.1.11.2. Company Description
                                14.3.1.11.3. SWOT Analysis
                                14.3.1.11.4. Strategic Overview
                     14.3.1.12. Hulu, LLC
                                14.3.1.12.1. Company Details (HQ, Foundation Year, Revenue, Employee Strength)
                                14.3.1.12.2. Company Description
                                14.3.1.12.3. SWOT Analysis
                                14.3.1.12.4. Strategic Overview

15. Key Takeaways

List of Tables 

Table 1: Global OTT Market Forecast, By Business Model, 2015–2025 (US$ Bn)
Table 2: Global OTT Market Forecast, By Application, 2015–2025 (US$ Bn)
Table 3: Global OTT Market Forecast, By Media Content, 2015–2025 (US$ Bn)
Table 4: Global OTT Market Forecast, By End-use Vertical, 2015–2025 (US$ Bn)
Table 5: Global OTT Market Forecast, By Commercial, 2015–2025 (US$ Bn)
Table 6: Global OTT Market Forecast, By Region, 2015–2025 (US$ Bn)
Table 7: North America OTT Market Forecast, By Business Model, 2015–2025 (US$ Bn)
Table 8: North America OTT Market Forecast, By Application, 2015–2025 (US$ Bn)
Table 9: North America VR Market Forecast, By Media Content, 2015–2025 (US$ Bn)
Table 10: North America OTT Market Forecast, By End-use Vertical, 2015–2025 (US$ Bn)
Table 11: North America OTT Market Forecast, By Commercial, 2015–2025 (US$ Bn)
Table 12: North America OTT Market Forecast, By Country, 2015–2025 (US$ Bn)
Table 13: Europe OTT Market Forecast, By Business Model, 2015–2025 (US$ Bn)
Table 14: Europe OTT Market Forecast, By Application, 2015–2025 (US$ Bn)
Table 15: Europe VR Market Forecast, By Media Content, 2015–2025 (US$ Bn)
Table 16: Europe OTT Market Forecast, By End-use Vertical, 2015–2025 (US$ Bn)
Table 17: Europe OTT Market Forecast, By Commercial, 2015–2025 (US$ Bn)
Table 18: Europe OTT Market Forecast, By Country, 2015–2025 (US$ Bn)
Table 19: APAC OTT Market Forecast, By Business Model, 2015–2025 (US$ Bn)
Table 20: APAC OTT Market Forecast, By Application, 2015–2025 (US$ Bn)
Table 21: APAC VR Market Forecast, By Media Content, 2015–2025 (US$ Bn)
Table 22: APAC OTT Market Forecast, By End-use Vertical, 2015–2025 (US$ Bn)
Table 23: APAC OTT Market Forecast, By Commercial, 2015–2025 (US$ Bn)
Table 24: APAC OTT Market Forecast, By Country, 2015–2025 (US$ Bn)
Table 25: MEA OTT Market Forecast, By Business Model, 2015–2025 (US$ Bn)
Table 26: MEA OTT Market Forecast, By Application, 2015–2025 (US$ Bn)
Table 27: MEA VR Market Forecast, By Media Content, 2015–2025 (US$ Bn)
Table 28: MEA OTT Market Forecast, By End-use Vertical, 2015–2025 (US$ Bn)
Table 29: MEA OTT Market Forecast, By Commercial, 2015–2025 (US$ Bn)
Table 30: MEA OTT Market Forecast, By Country, 2015–2025 (US$ Bn)
Table 31: South America OTT Market Forecast, By Business Model, 2015–2025 (US$ Bn)
Table 32: South America OTT Market Forecast, By Application, 2015–2025 (US$ Bn)
Table 33: South America VR Market Forecast, By Media Content, 2015–2025 (US$ Bn)
Table 34: South America OTT Market Forecast, By End-use Vertical, 2015–2025 (US$ Bn)
Table 35: South America OTT Market Forecast, By Commercial, 2015–2025 (US$ Bn)
Table 36: South America OTT Market Forecast, By Country, 2015–2025 (US$ Bn)

List of Figures 

Figure 1: Market Revenue Projections, 2015 – 2025 (US$ Bn)
Figure 2: Market Value Share By Business Model (2017)
Figure 4: Market Value Share By End-use Vertical (2017)
Figure 3: Market Value Share By Application (2017)
Figure 5: Market Value Share By Geography (2017)
Figure 6: Global OTT Market Value Share Analysis, By Business Model, 2017 and 2025
Figure 7: Premium & Subscription Graph
Figure 8: Adware Graph
Figure 9: E-commerce Graph
Figure 10: Business Model Comparison Matrix
Figure 11: OTT Market Attractiveness Analysis, By Business Model
Figure 12: Global OTT Market Value Share Analysis, By Application, 2017 and 2025
Figure 13: Communication Graph
Figure 14: E-services Graph
Figure 15: Media Content Graph
Figure 16: Cloud Service Graph
Figure 17: Global OTT Market Value Share Analysis, By Media Content, 2017 and 2025
Figure 18: Application Comparison Matrix
Figure 19: Global OTT Market Forecast, By Application
Figure 20: Global OTT Market Value Share Analysis, By End-use Vertical, 2017 and 2025
Figure 21: Personal Graph
Figure 22: Commercial  Graph
Figure 23: Global OTT Market Value Share Analysis, By Commercial, 2017 and 2025
Figure 24: End-use Vertical Comparison Matrix
Figure 25: Global OTT Market Forecast, By End-use Vertical
Figure 26:  OTT Market CAGR (2017 – 2025) Analysis, By Country 
Figure 27: OTT Market Attractiveness Analysis, By Region
Figure 28: North America OTT Market Revenue (US$ Bn) and Y-o-Y Forecast, 2017 – 2025
Figure 29: North America OTT Market Value Share Analysis, By Business Model, 2017 and 2025
Figure 30: North America OTT Market Value Share Analysis, By Application, 2017 and 2025
Figure 31: North America OTT Market Value Share Analysis, By End-use Vertical, 2017 and 2025
Figure 32: North America OTT Market Value Share Analysis, By Country, 2017 and 2025
Figure 33: North America OTT Market Attractiveness Analysis, By Business Model
Figure 34: North America OTT Market Attractiveness Analysis, By Application 
Figure 35: North America OTT Market Attractiveness Analysis, By End-use Vertical
Figure 36: North America OTT Market Attractiveness Analysis, By Country
Figure 37: Europe OTT Market Revenue (US$ Bn) and Y-o-Y Forecast, 2017 – 2025
Figure 38: Europe OTT Market Value Share Analysis, By Business Model, 2017 and 2025
Figure 39: Europe OTT Market Value Share Analysis, By Application, 2017 and 2025
Figure 40: Europe OTT Market Value Share Analysis, By End-use Vertical, 2017 and 2025
Figure 41: Europe OTT Market Value Share Analysis, By Country, 2017 and 2025
Figure 42: Europe OTT Market Attractiveness Analysis, By Business Model
Figure 43: Europe OTT Market Attractiveness Analysis, By Application 
Figure 44: Europe OTT Market Attractiveness Analysis, By End-use Vertical
Figure 45: Europe OTT Market Attractiveness Analysis, By Country
Figure 46: APAC OTT Market Revenue (US$ Bn) and Y-o-Y Forecast, 2017 – 2025
Figure 47: APAC OTT Market Value Share Analysis, By Business Model, 2017 and 2025
Figure 48: APAC OTT Market Value Share Analysis, By Application, 2017 and 2025
Figure 49: APAC OTT Market Value Share Analysis, By End-use Vertical, 2017 and 2025
Figure 50: APAC OTT Market Value Share Analysis, By Country, 2017 and 2025
Figure 51: APAC OTT Market Attractiveness Analysis, By Business Model
Figure 52: APAC OTT Market Attractiveness Analysis, By Application 
Figure 53: APAC OTT Market Attractiveness Analysis, By End-use Vertical
Figure 54: APAC OTT Market Attractiveness Analysis, By Country
Figure 55: MEA OTT Market Revenue (US$ Bn) and Y-o-Y Forecast, 2017 – 2025
Figure 56: MEA OTT Market Value Share Analysis, By Business Model, 2017 and 2025
Figure 57: MEA OTT Market Value Share Analysis, By Application, 2017 and 2025
Figure 58: MEA OTT Market Value Share Analysis, By End-use Vertical, 2017 and 2025
Figure 59: MEA OTT Market Value Share Analysis, By Country, 2017 and 2025
Figure 60: MEA OTT Market Attractiveness Analysis, By Business Model
Figure 61: MEA OTT Market Attractiveness Analysis, By Application 
Figure 62: MEA OTT Market Attractiveness Analysis, By End-use Vertical
Figure 63: MEA OTT Market Attractiveness Analysis, By Country
Figure 64: South America OTT Market Revenue (US$ Bn) and Y-o-Y Forecast, 2017 – 2025
Figure 65: South America OTT Market Value Share Analysis, By Business Model, 2017 and 2025
Figure 66: South America OTT Market Value Share Analysis, By Application, 2017 and 2025
Figure 67: South America OTT Market Value Share Analysis, By End-use Vertical, 2017 and 2025
Figure 68: South America OTT Market Value Share Analysis, By Country, 2017 and 2025
Figure 69: South America OTT Market Attractiveness Analysis, By Business Model
Figure 70: South America OTT Market Attractiveness Analysis, By Application 
Figure 71: South America OTT Market Attractiveness Analysis, By End-use Vertical
Figure 72: South America OTT Market Attractiveness Analysis, By Country
Figure 73: Global OTT Market Share Analysis (2017)