Published: Jan, 2018
With the growing concern for malnutrition treatment and high child mortality especially by the Non-governmental organizations (NGOs) and various governments, Ready-to-use Therapeutic Food and Supplementary Food (RUTF & RUSF) markets are going to experience substantial growth, observes Transparency Market Research in a recent report.
The key vendors that are operating in this market for RUTF and RUSF are expected to obtain fresh new opportunities and are also expected continue with their existing dominance. Some of the leading companies that are operational in this market are GC Rieber Compact AS, Samil Industrial Co., Nutriset SAS, Kaira District Cooperative, Diva Nutritional Products and so on. It is highly likely that these key market vendors would retain their dominance in the market for Ready-to-use Therapeutic Food and Supplementary Food (RUTF & RUSF) sector. If this prediction remains true, then the world Ready-to-use Therapeutic Food and Supplementary Food (RUTF & RUSF) market could exhibit substantial rise in its overall valuation in the forthcoming years.
The world ready-to-use supplementary food and therapeutic food market is calculated to be valued at US$ 829.3 mn towards the end of forecast period of 2017 to 2025, substantially up from its estimated valuation of US$ 429.9 mn in the year 2017.
European Segment to Retain Its Lead in the Said Industry
From the regional perspective, in the year 2017, Europe held for around 54.3% of the total market demand, way ahead of the second-most lucrative geographical region of the market i.e. Middle East and Africa. The region of Middle East and Africa didn’t contribute even a quarter of the total international demand. Many of the local market vendors in Europe are now focusing on the supply of RUSF and RUTF to United Nations Children’s Fund (UNICEF) and various other NGOs. These companies are also emphasizing on increasing their capacity to produce. The region of North America has many local manufacturers who are involved within the production of much better quality ready-to-use supplementary food and therapeutic food stuff. These manufacturers are further supplying these much-needed products to the infants of various African countries like Nigeria, Sudan, Kenya, Burkina Faso, and Ethiopia. Implementation of CAMAM in many of the south-east Asian countries like Burma, Bangladesh, India and Pakistan has further in the flourishing of the said market in this part of the world.
Market to be Significantly Triggered by the Role Played by United Nations Children’s Fund
Based the segment of End-use, UNICEF is foreseen to emerge as the most significant end-user for this market. Taking note and seriously concerned about high child mortality rate in many parts of the world especially in Africa and Asia Pacific, bodies like UNICEF, government bodies and NGOs like Save the Children, Oxfam are coming forward to offer solutions. Since UNICEF accounts for lion’s share of the market, many of the market players are now increasingly focused on the making RUTF and RUSF products that comply with the requirements of UNICEF.
The market, however, suffers a setback from the preference of local ingredients over RUTF and RUSF. Both the local people and governments prefer local ingredients. Furthermore, there is a risk of contamination. Factors like popular belief that these products are sabotaging breast-milk and increased inconsistency of milk-based products are further marring market growth.
This review is based on a report by TMR that bears the title, “Ready-to-use Therapeutic Food and Supplementary Food (RUTF & RUSF) Market (Product - RUTF (Solid (Powder or Blends and Biscuit or Bar), Paste, and Drinkable) and RUSF (Solid and Paste); End-users - UNICEF, WFP, and NGOs) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2017 - 2025.”
For the study the market has been segmented as follows:
Global Ready-to-use Therapeutic Food and Supplementary Food Market Segmentation
By Product Type:
By End Use
- North America
- Rest of Europe
- Asia Pacific
- Rest of APAC
- Middle East and Africa
- Middle East
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