According to the American Dental Association, dental tourism is act of travelling to another country for dental treatment. Dental tourisms is usually called as ‘dental vacation’ or ‘dental holidays’ in Europe. Dental tourism is an emerging industry, which is growing at a rapid pace. The criteria for choosing dentists for medical tourists depend on factors such as price, location, and quality of services. According to a study published by the Congress Report on ‘Dental Crisis in America’, around 40% of people in the U.S do not have dental insurance. On the other hand, some of the expenditure on dental treatment is carried out by the National Health Service (NHS) in the UK. Additionally, dental treatment is quiet costly for those who have dental insurance in developed countries such as Australia. Dental insurance does not cover cosmetic dentistry and dental implants in Australia.
The global dental tourism market is primarily driven by rising cases of dental abnormalities and increasing preference for cosmetic dentistry worldwide. Less treatment price and better service in dental treatment in foreign country, long waiting time in own country for dental treatment may boost the growth of the market in upcoming future. Malpractices by dentist is likely to inhibit the market during the forecast period. Increasing number of medical tourism companies, growing awareness about dental tourism, and technological advancements such as telemedicine and m-Health are projected to create opportunities in the dental tourism market during the forecast period.
The global dental tourism market can be categorized into treatment type and region. In terms of treatment type, the global market can be classified into preventive treatments, restorative treatments, prosthodontics treatments, and other treatments. Prosthodontic and restorative treatment segments accounted for large share of the market in 2018 due to the increasing demand for cosmetic dentistry across the globe.
Based on region, the global dental tourism market can be segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The dental tourism market in Asia Pacific constituted a dominant share of the global market in 2018. The market in the region is anticipated to propel at a considerable pace during the forecast period. The predominance of the dental tourism market in Asia Pacific market in 2018 is due to the strong dental treatment market in India, Thailand and Malaysia. India and Thailand constituted for significant share of the dental tourism market in Asia Pacific in 2018, followed by Malaysia. Expansion of the market in India is due to the availability of dentists with rich experience, superior infrastructure for dental treatment, low cost, and low language barrier. According to a study published by International Journal of Contemporary Dental and Medical Reviews, the cost of dental treatment such as crown, bleaching, and implants was low in India as compared to that in developed countries and other developing countries such as Mexico in 2015.
Additionally, the dental tourism in Latin America market accounted for a significant share of the market in 2018, as Mexico has become a favorable destination for dental tourism after India. Market share of Mexico is rising due to close proximity to the U.S., availability of American dentists in America, low international currency, and low dental treatment cost. Brazil, Costa Rica, Barbados, and Antigua were key destinations for dental treatments in 2018. Furthermore, low treatment cost and better dental treatment in South Africa and Israel is projected to boost the dental tourism market in Middle East & Africa during the forecast period. High treatment cost, and long waiting times, would likely to restrain the growth of the dental tourism markets in North America and Europe during the forecast period.
Major players operating in the global dental tourism market include Medlife Group, Professional Beauty, Right Choice Home & Away, Esteurope, Nexus Pharma, Aetna, and OneExchange.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
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The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
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Below is a snapshot of these quadrants.
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The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
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7. Which government regulations might challenge the status of key regional markets?
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