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Nitrogen nutrients are primary macronutrients essential for the growth and development of plants. They are usually obtained from nitrogen-rich soil and therefore also called soil nutrients. Nitrogen is commonly found in the chlorophyll and chloroplast of plant cells. A majority of plants cannot fix nitrogen directly from the atmosphere and thus absorb nitrogen nutrients from the soil in the form of nitrate ions or ammonia ions. Plants often have a symbiotic relation with nitrogen-fixing bacteria, which convert inert atmospheric nitrogen into ammonia and other nitrogen derivatives which are absorbed by the host plants. However, for improved growth of plants and high yield, nitrogen nutrients are added in the form of fertilizers, supplements, soil conditioners, and soil amendments.

The rising global population propels the demand for food and agriculture, and by extension, plant nutrients. Nitrogen is a highly essential nutrient for healthy plant growth and the demand for these nutrients is expected to rise significantly over the forecast period. Substantial progress in the agrochemical and fertilizer sectors is likely to drive the market for nitrogen nutrients. Furthermore, the global consumption of nutrients stood at 245 million tons as of 2015 and is anticipated to amount to 270 million tons by 2020, indicating a significant opportunity for nitrogen nutrients in several regions. However, as of 2015 and 2016, cereal harvest was largely hampered due to unfavorable climatic conditions and low prices for the yield, which affected the demand for agriculture commodities including nitrogen nutrients, impacting the nutrient and fertilizer markets all around the world.

The market for nitrogen nutrients is bifurcated by source into the natural and man-made categories. Natural sources for nitrogen nutrients are further divided into animal by-products and plant-derived materials. The former include compost manure, poultry manure, blood meal, fish emulsion, and crab meal, whereas plant-derived materials comprise alfalfa meals, soybean meals, and cottonseed meals. Man-made sources usually include fertilizers, soil amendments, and soil supplements, as well as processed mineral salts such as Chilean nitrate. However, prolonged usage of minerals may damage water tables due to high leaching. Yet, fertilizers remain a significant source of nitrogen nutrient for plants and agriculture. More than 70% of demand for plant nutrients is satisfied by fertilizers globally, of which a significant share is accounted by urea.

In terms of geography, the market is distributed over Asia Pacific, Europe, North America, Latin America, and Middle East & Africa. North America and Europe are projected to witness significant capacity expansions over the next few years. Government policy changes and developments largely affect the nutrients market. Europe, India, China, and Africa underwent major policy alterations. China, for instance, adopted a zero-growth policy which limits fertilizer and nutrient consumption to only 1% per annum, affecting the entire market in Asia Pacific. China recently seized operations of its ammonia production capacities worth 15 million tons, ultimately stagnating the growth of entire East Asia. Europe also implemented a circular economy model to reduce its waste and provided significant subsidies for the recycling and re-use of nutrient sources. However, Africa and North America are estimated to increase their production of urea over the forecast period.

Key players in the nitrogen nutrients market include T.STANES & COMPANY LIMITED, K+S AKTIENGESELLSCHAFT, Agrium Inc., CF Industries, Belaruskali, Mosaic, and PotashCorp.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Nitrogen Nutrients Market

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