Global Erythrosine Market: Overview

Colorants are majorly used to enhance the attractiveness of the product so as to give an appealing look to the customers. Food colouring agents are significantly contributing to food & beverage industry due to increase in demand for decorative and attractive food preparation among consumers. Food colouring agents are widely used in commercial and domestic food preparations. Erythrosine is an artificial red colouring agent obtained from coal tar. Commonly referred as red dye, erythrosine is composed of iodine and sodium compounds. Erythrosine belongs to xanthene group which represents wide range of brilliant fluorescent dyes ranging from yellow to bluish red. Erythrosine is widely used in food and beverage, cosmetics and pharmaceutical preparation to impart synthetic cherry-pink colour. Erythrosine is also significantly used to enhance the appearance of home-made decorative items. The purpose of erythrosine dye is to impart colour to the food without adding any nutritional content to the food due to its synthetic nature.

Global Erythrosine Market: Drivers and Restraints

Due to increasing competitiveness, manufactures are focusing upon food decorative products thereby, propelling the market for erythrosine. Erythrosine is widely used in the manufacturing of candies and cake decorative items. Moreover, it helps to maintain the flavour and quality of the product over a prolonged period of time. Hence, contributing to the growth of erythrosine market. Consumer’s attraction towards processed and canned food products, is driving the erythrosine market. Moreover, being synthetic in nature it can be preserved for longer period of time and helps to impart the flavour and colour to the products. Furthermore, synthetic dyes as comparatively available at lower prices as compared to natural dyes. Hence, impacting the manufacturing and product cost of the erythrosine composed products. Thereby, influencing the consumer’s buying behaviour towards erythrosine products. Apart from food industry, erythrosine is widely used as disclosing agent in dentistry, printing inks and in cosmetics.

However, most of the processed food are rich in artificial dye thereby, compromising upon the nutritional content of the diet. With increasing health conscious behaviour, natural dye are gaining traction among consumers. Hence, hampering the growth of erythrosine market. Moreover, erythrosine has shown to have some adverse effect on human health. Erythrosine is reported to have some cancer promoting effects and also may cause irritation in skin, digestive tract, respiratory tract and eyes when exposed to undiluted form. The high dosage of erythrosine may lead to depression and lethargy. These factors may restrain the market growth of erythrosine. Moreover, due to its adverse side effects it is prohibited in USA and Norway thereby, constraining the opportunities among erythrosine manufacturers.

Global Erythrosine Market:  Segmentation  

On the basis of end use, erythrosine market is segmented into:-

  • Food & Beverages
    • Cakes
    • Candies
    • Pistachio Shells
  • Pharmaceutical
  • Cosmetics
  • Chemical

On the basis of form, erythrosine market is segmented into:-

  • Liquid
  • Powder
  • Granules

Global Erythrosine Market:  Region wise Outlook

The global erythrosine market is categorised into seven regions, namely, Western Europe, Eastern Europe Middle East and Africa (MEA), Asia Pacific excluding Japan (APEJ), , Japan Latin America and, North America. Due to its adverse side effects on human health, erythrosine is been banned in US by FDA. Thereby, resulting in decline of erythrosine market in North America. Asia Pacific region accounts for the major share of erythrosine market owing to increase in demand for processed food products among consumers. Europe represents second largest target market for erythrosine. With increasing demand for decorative food products among consumers, is driving the erythrosine market in Europe.

Global Erythrosine Market:  Key Players

Some of the prominent players identified in the global erythrosine market includes:

  • Univar Colour 
  • Sigma-Aldrich Co.LLC.
  • Dynemic Products Ltd.
  • Food Ingredient Solutions LLC 
  • Parshwanath Dyestuff Industries     
  • Sun Food Tech.
  • Kolor Jet Chemical Pvt. Ltd.
  • Jagson Colorchem Limited

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Erythrosine Market

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