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Flavored and Functional Water Market

Flavored and Functional Water Market (Product: Flavored Water and Functional Water) - Global & India Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2020 - 2030

Water constitutes important portion of our life. The added flavors enhance the taste of water and possess numerous health benefits such as blood regulation, weight management, and appetite control. Furthermore, it’s a good substitute for soda and other artificial beverages.

Consumers are inclining towards healthy options against use of aerated and sugary artificial drinks. The flavored and functional water market is gaining traction due to the increasing consumers’ preference towards nutrient-based drinks.

Flavored and functional water is a healthy drink that provides instant energy. Rapid urbanization and fast paced life has resulted into a noteworthy rise in health-related concerns. Thus, consumers are attracted towards products that are easily available and do not hamper their health. Flavored and functional water is available in attractive packaging and bottles and is readily available. Hence, the consumer need is catered and this factor contributes in accelerating the growth of flavored and functional water market.

Flavored and functional water is a combination of purified water and water derived from minerals, vitamins, and herbs. In addition, it constitutes micro-nutrients, which offer health benefits. Leading market brands are investing and focusing on new technologies to establish their market dominance. R & D is being consistently carrying out to offer advanced products to the consumers as per their preferences. Mass merchandizing, branding, and strong supply chains have boosted the growth of flavored and functional water market.

Various hyper markets and super markets are springing up attributing to strong distribution network. The flavored and functional water market is witnessing an exponential growth due to positive response of consumers to various marketing strategies such as bundling strategy and distribution strategy. Due to the outbreak of pandemic across the globe, leading brands are adopting online sales channels. The online presence of flavored and functional water triggered the sales and generated good revenue streams for market players.

The flavored and functional water market is growing at a steady pace. Several small companies and stand-alone brands are keen to pave their way through competition and establish themselves. Product development is the key strategy used by new entrants to compete against the existing key players.

As a result of saturation in the bottled water market, demand for functional and flavored water is growing. These belong to the latest generation of bottled water that boasts capability of improving the immune system.

Fascinated by the claims of novel H2O drinks, consumers are briskly replacing old-fashioned mineral water, briskly elevating flavored and functional water as their favorite.

Sales uptick in the functional and flavored water market is resulting from overarching consumer trend in favor of better-for-you alternatives. The demand for healthier replacements for high-sugar drinks is paving way for the market’s bright future. However, price continues to remain a primary factor, determining purchase pattern for functional water.

Despite this, brands are continuing with their premium offerings with a range of label claims, expecting to fetch improved sales and higher market revenue. Further on, innovations in bottling technologies are likely to establish a stronghold for the flavored and functional water market in the retail landscape.

Functional water is fortified with micro-nutrients and it has successfully created a niche for itself in the consumer market. Besides this, the market boasts novel ingredients, which has been a key factor helping it gain traction in the last few years. Functional water also offers better nutrient profile, which is expected to foster growth opportunities.

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Brands are Focusing on Mass-merchandizing and Building Strong Distribution Network

One thing, the market players are making impressive gains from is the mass merchandizing of their products. There is immense focus towards building a strong distribution network.

Against this backdrop, hypermarkets and supermarkets remain the preferred distribution channel for functional and flavored water.

Moreover, some companies are adopting bundling strategies to enhance availability and accessibility of functional water. To induce better sales, also as a result of increased competition, some brands are even introducing products at economic pricing. These are some of the key strategies attributing to higher sales of functional water via mass merchandizing.

Consumers were positively responding to bundling strategies, aiding expansion of the market size until the unprecedented COVID-19 outbreak. The ongoing pandemic has revealed vulnerabilities of several companies.

Indefinite lockdown imposed to contain the spread of the virus has caused supply chain disruptions around the world, compelling market players to rethink their distribution strategies.

Consequently, some of the leading brands have swiftly shifted to online forums to keeping sailing afloat even amid pandemic crisis. Functional water brands are seeing this as an incredible opportunity to penetrate deeper across high potential market. Greater visibility allowed by online presence is stoking revenue generation in the market.   

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Asia Pacific Offers Lucrative Prospects, US Continues to Remain Lucrative

The flavored and functional water market is quite established in the US and Europe.

North America for instance currently has dominance, backed by robust growth in the demand from the U.S. Sales of bottled water have already surpassed that of soft drinks in the country, prompting companies to expand their functional offerings.

The rising demand for functional water in North America is causing major shift in the beverage industry. Some of the leading brands are joining the bandwagon to offer functional hydration experience to consumers. As a result, there is higher focus on innovating compositions of beverages to lure consumers in favor of purchasing it.

Consumers in Europe too are showing a marked preference for flavored and functional water. However, consider the total population in Asia Pacific, it is highly likely that market players will target the countries in the region. As a result of increasing awareness, consumers in Asia Pacific have become more willing to spend on functional beverages.

Moreover, “better-for-you” alternative drinks are becoming a recognized category, with consumers exhibiting demand for healthier alternative to carbonated soft drinks. Driven by impressive prospects manufacturers too are expected to focus on innovating flavors and better packaging for functional and flavored water.

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Despite Presence of Leading Brands, Market Offers Ample Opportunities for New Entrants

The global flavored and functional water market continues to grow at a steady rate. The market exhibits dominance of global brands, who are seeking consolidation to gain competitive advantage. Nonetheless, the market is not as heavily concentrated on account of the presence of several smaller companies and independent brands.

The market will continue witnessing influx of small private-label brands as they embark on the journey of carving a niche for themselves in the beverages sector. These companies offer better convenience and value for money. To compete against emerging companies, behemoths are adopting product development as their key strategy.

There is also immense focus on appeasing consumers, which is why the market is exhibiting higher adoption of bold flavors and exotic ingredients. For instance, in February 2019, one of the leading names in the beverages industry, The Coca-Cola Co. added two brand new beverages to its Smartwater brand. These were Snamtwater antioxidant and Smartwater alkaline.

There are other companies in the market that are focusing on the expansion of their global footprint. For instance, Danone S.A. is channelizing its effort to penetrate deeper across high potential markets in Asia Pacific, where it is aiming for a double-digit growth on the back of improved sales of bottled water recorded in the region.

Other prominent names such as PepsiCo. are focusing on innovation to offer advanced packaging. Its brand called LIFEWTR has announced championing the Art via technology in March last year. Adoption of strategies such as these will aid expansion witnessed in the flavored and functional water market.

In the coming years, the market is expected to gain significant as a result of increasing focus on health and wellness among consumers. The pandemic outbreak will leave a significant impact of consumers, changing their behavior pattern. Consequently, they are expected to show higher inclination of adopting healthier food and beverages items. This is expected to augur well for the flavored and functional water market. 

Flavored and Functional Water Market - Segmentation

The report on the global flavored and functional water market offers a comprehensive overview. It segments the market in terms of product types and region: 

Product

  • Flavored Water
  • Functional Water

Region

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
Flavored and Functional Water Market

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1. Executive Summary

    1.1. Market Overview

    1.2. Market Analysis

    1.3. TMR Analysis and Recommendations

    1.4. Opportunity Matrix

2. Market Introduction

    2.1. Market Definition

    2.2. Market Taxonomy

3. Flavored and Functional Water Market Background

    3.1. Macro-Economic Indicators

    3.2. Global Economic Outlook

        3.2.1. Global GDP by Region and Country

        3.2.2. Global Industry Value Added

        3.2.3. Global Retail Industry Outlook

    3.3. Value Chain Analysis

        3.3.1. Raw Material Suppliers

        3.3.2. Flavored and Functional Water Market Manufacturers

        3.3.3. Distributors/Suppliers/Wholesalers

        3.3.4. Traders

        3.3.5. End Users

    3.4. Market Dynamics

        3.4.1. Drivers

        3.4.2. Restraints

        3.4.3. Opportunities

        3.4.4. Trends

    3.5. Forecast Factors - Relevance and Impact

4. Global Flavored and Functional Water Market Analysis 2015-2019 and Forecast 2020-2030

    4.1. Per Capita Consumption of Flavored and Functional Water Market, by Country/Region, 2020

    4.2. Market Volume (Metric Tons) and Forecast

    4.3. Market Size (US$ Mn) and Forecast

        4.3.1. Market Size (US$ Mn) and Y-o-Y Growth

        4.3.2. Absolute $ Opportunity

5. Global Flavored and Functional Water Market Pricing Analysis

    5.1. Regional Pricing Analysis (US$/MT) By Product Type 

    5.2. Global Average Pricing Analysis Benchmark

    5.3. Pricing Influencing Factors

6. Global Flavored and Functional Water Market Analysis 2015-2019 and Forecast 2020-2030, by Product

    6.1. Introduction

    6.2. Historical Market Size (US$ Mn) and Volume (MT) By Form, 2015-2019

    6.3. Market Size (US$ Mn) and Volume (MT) Forecast By Form, 2020-2030

        6.3.1. Flavored Water

        6.3.2. Functional Water

    6.4. Attractiveness Analysis by Product

7. Global Flavored and Functional Water Market Analysis 2015-2019 and Forecast 2020-2030, by Region

    7.1. Introduction

    7.2. Historical Market Size (US$ Mn) and Volume (MT) By Region, 2015-2019

    7.3. Market Size (US$ Mn) and Volume (MT) Forecast By Region, 2020-2030

        7.3.1. North America

        7.3.2. Latin America

        7.3.3. Europe

        7.3.4. Asia Pacific

        7.3.5. MEA 

    7.4. Attractiveness Analysis By Region 

8. North America Flavored and Functional Water Market Analysis 2015-2019 and Forecast 2020-2030

    8.1. Introduction

    8.2. Historical Market Value (US$ Mn) and Volume (Metric Tons) By Market Segments, 2015-2019

    8.3. Market Value (US$ Mn) and Volume (Metric Tons) Forecast By Market Segments, 2020-2030

        8.3.1. By Country

            8.3.1.1. U.S.

            8.3.1.2. Canada

        8.3.2. By Product

    8.4. Market Attractiveness Analysis

        8.4.1. By Country

        8.4.2. By Product

    8.5. Drivers and Restraints: Impact Analysis

    8.6. Key Participants Market Presence Intensity Mapping

9. Latin America Flavored and Functional Water Market Analysis 2015-2019 and Forecast 2020-2030

    9.1. Introduction

    9.2. Historical Market Value (US$ Mn) and Volume (Metric Tons) By Market Segments, 2015-2019

    9.3. Market Value (US$ Mn) and Volume (Metric Tons) Forecast By Market Segments, 2020-2030

        9.3.1. By Country

            9.3.1.1. Brazil

            9.3.1.2. Mexico

            9.3.1.3. Rest of Latin America

        9.3.2. By Product

    9.4. Market Attractiveness Analysis

        9.4.1. By Country

        9.4.2. By Product

    9.5. Drivers and Restraints: Impact Analysis

    9.6. Key Participants Market Presence Intensity Mapping

10.  Europe Flavored and Functional Water Market Analysis 2015-2019 and Forecast 2020-2030

    10.1. Introduction

    10.2. Historical Market Value (US$ Mn) and Volume (Metric Tons) By Market Segments, 2015-2019

    10.3. Market Value (US$ Mn) and Volume (Metric Tons) Forecast By Market Segments, 2020-2030

        10.3.1. By Country

            10.3.1.1. Spain 

            10.3.1.2. Germany 

            10.3.1.3. U.K

            10.3.1.4. BENELUX

            10.3.1.5. Italy 

            10.3.1.6. Russia

            10.3.1.7. France 

            10.3.1.8. Rest of Europe

        10.3.2. By Product

    10.4. Market Attractiveness Analysis

        10.4.1. By Country

        10.4.2. By Product

    10.5. Drivers and Restraints: Impact Analysis

    10.6. Key Participants Market Presence Intensity Mapping

11. Asia Pacific Flavored and Functional Water Market Analysis 2015-2019 and Forecast 2020-2030

    11.1. Introduction

    11.2. Historical Market Value (US$ Mn) and Volume (Metric Tons) By Market Segments, 2015-2019

    11.3. Market Value (US$ Mn) and Volume (Metric Tons) Forecast By Market Segments, 2020-2030

        11.3.1. By Country

            11.3.1.1. China

            11.3.1.2. Japan

            11.3.1.3. South Korea

            11.3.1.4. Thailand 

            11.3.1.5.  Indonesia 

            11.3.1.6.  Malaysia 

            11.3.1.7.  Singapore 

        11.3.2. By Product

        11.3.3. By Application

    11.4. Market Attractiveness Analysis

        11.4.1. By Product

    11.5. Drivers and Restraints: Impact Analysis

    11.6. Key Participants Market Presence Intensity Mapping

12. MEA Flavored and Functional Water Market Analysis 2015-2019 and Forecast 2020-2030

    12.1. Introduction

    12.2. Historical Market Value (US$ Mn) and Volume (Metric Tons) By Market Segments, 2015-2019

    12.3. Market Value (US$ Mn) and Volume (Metric Tons) Forecast By Market Segments, 2020-2030

        12.3.1. By Country

            12.3.1.1. GCC Countries

            12.3.1.2. South Africa

            12.3.1.3. Turkey

            12.3.1.4. Northern Africa

        12.3.2. By Product

    12.4. Market Attractiveness Analysis

        12.4.1. By Product

    12.5. Drivers and Restraints: Impact Analysis

    12.6. Key Participants Market Presence Intensity Mapping

13. Flavored and Functional Water Market Industry Structure

    13.1. Market Analysis by Tier of Companies

    13.2. Market Concentration

    13.3. Market Share Analysis of Top 10 Players

    13.4. Market Presence Analysis

        13.4.1. By Regional Footprint

        13.4.2. By Product Footprint

        13.4.3. By Channel Footprint

14. Competition Analysis

    14.1. Competition Dashboard

    14.2. Competitive Benchmarking

    14.3. Competition Developments (Mergers, Acquisitions and Expansions)

    14.4. Competition Deeppe (Tentative List)

        14.4.1. PepsiCo, Inc.

            14.4.1.1. Overview

            14.4.1.2. Product Portfolio

            14.4.1.3. Profitability by Market Segments (Product/Channel/Region)

            14.4.1.4. Sales Footprint

            14.4.1.5. Channel Footprint

            14.4.1.6. Strategy Overview

                14.4.1.6.1. Marketing Strategy

                14.4.1.6.2. Product Strategy

                14.4.1.6.3. Channel Strategy

        14.4.2. Nestle SA

            14.4.2.1. Overview

            14.4.2.2. Product Portfolio

            14.4.2.3. Profitability by Market Segments (Product/Channel/Region)

            14.4.2.4. Sales Footprint

            14.4.2.5. Channel Footprint

            14.4.2.6. Strategy Overview

                14.4.2.6.1. Marketing Strategy

                14.4.2.6.2. Product Strategy

                14.4.2.6.3. Channel Strategy

        14.4.3. The Coca-Cola Company

            14.4.3.1. Overview

            14.4.3.2. Product Portfolio

            14.4.3.3. Profitability by Market Segments (Product/Channel/Region)

            14.4.3.4. Sales Footprint

            14.4.3.5. Channel Footprint

            14.4.3.6. Strategy Overview

                14.4.3.6.1. Marketing Strategy

                14.4.3.6.2. Product Strategy

                14.4.3.6.3. Channel Strategy

        14.4.4. Group Danone

            14.4.4.1. Overview

            14.4.4.2. Product Portfolio

            14.4.4.3. Profitability by Market Segments (Product/Channel/Region)

            14.4.4.4. Sales Footprint

            14.4.4.5. Channel Footprint

            14.4.4.6. Strategy Overview

                14.4.4.6.1. Marketing Strategy

                14.4.4.6.2. Product Strategy

                14.4.4.6.3. Channel Strategy

        14.4.5. Hint Water

            14.4.5.1. Overview

            14.4.5.2. Product Portfolio

            14.4.5.3. Profitability by Market Segments (Product/Channel/Region)

            14.4.5.4. Sales Footprint

            14.4.5.5. Channel Footprint

            14.4.5.6. Strategy Overview

                14.4.5.6.1. Marketing Strategy

                14.4.5.6.2. Product Strategy

                14.4.5.6.3. Channel Strategy

        14.4.6. New York Spring Water

            14.4.6.1. Overview

            14.4.6.2. Product Portfolio

            14.4.6.3. Profitability by Market Segments (Product/Channel/Region)

            14.4.6.4. Sales Footprint

            14.4.6.5. Channel Footprint

            14.4.6.6. Strategy Overview

                14.4.6.6.1. Marketing Strategy

                14.4.6.6.2. Product Strategy

                14.4.6.6.3. Channel Strategy

        14.4.7. Balance Water Company

            14.4.7.1. Overview

            14.4.7.2. Product Portfolio

            14.4.7.3. Profitability by Market Segments (Product/Channel/Region)

            14.4.7.4. Sales Footprint

            14.4.7.5. Channel Footprint

            14.4.7.6. Strategy Overview

                14.4.7.6.1. Marketing Strategy

                14.4.7.6.2. Product Strategy

                14.4.7.6.3. Channel Strategy

        14.4.8. Sunny Delight Beverages Company

            14.4.8.1. Overview

            14.4.8.2. Product Portfolio

            14.4.8.3. Profitability by Market Segments (Product/Channel/Region)

            14.4.8.4. Sales Footprint

            14.4.8.5. Channel Footprint

            14.4.8.6. Strategy Overview

                14.4.8.6.1. Marketing Strategy

                14.4.8.6.2. Product Strategy

                14.4.8.6.3. Channel Strategy

15. Assumptions and Acronyms Used

16. Research Methodology

List of Tables

TABLE 1 Increasing Urbanization Rates, by Country (%, 2010-2020) 

TABLE 2 Global flavored and functional water market by product, 2020-2030 (USD million) 

TABLE 3 Global flavored and functional water market by product, 2020-2030 (USD million) 

TABLE 4 North America flavored and functional water market by product, 2020-2030 (USD million) 

TABLE 5 North America flavored and functional water market by product, 2020-2030 (USD million) 

TABLE 6 The U.S. flavored and functional water market by product, 2020-2030 (USD million) 

TABLE 7 The U.S. flavored and functional water market by product, 2020-2030 (USD million) 

TABLE 8 Europe flavored and functional water market by product, 2020-2030 (USD million) 

TABLE 9 Europe flavored and functional water market by product, 2020-2030 (USD million) 

TABLE 10 The U.K. flavored and functional water market by product, 2020-2030 (USD million) 

TABLE 11 The U.K. flavored and functional water market by product, 2020-2030 (USD million) 

TABLE 12 France flavored and functional water market by product, 2020-2030 (USD million) 

TABLE 13 France flavored and functional water market by product, 2020-2030 (USD million) 

TABLE 14 Germany flavored and functional water market by product, 2020-2030 (USD million) 

TABLE 15 Germany flavored and functional water market by product, 2020-2030 (USD million) 

TABLE 16 Italy flavored and functional water market by product, 2020-2030 (USD million) 

TABLE 17 Italy flavored and functional water market by product, 2020-2030 (USD million) 

TABLE 18 Asia-Pacific flavored and functional water market by product, 2020-2030 (USD million) 

TABLE 19 Asia-Pacific flavored and functional water market by product, 2020-2030 (USD million) 

TABLE 20 China flavored and functional water market by product, 2020-2030 (USD million) 

TABLE 21 China flavored and functional water market by product, 2020-2030 (USD million) 

TABLE 22 Japan flavored and functional water market by product, 2020-2030 (USD million) 

TABLE 23 Japan flavored and functional water market by product, 2020-2030 (USD million) 

TABLE 24 India flavored and functional water market by product, 2020-2030 (USD million) 

TABLE 25 India flavored and functional water market by product, 2020-2030 (USD million) 

TABLE 26 Danone Products 

TABLE 27 Nestle Products and Brands 

TABLE 28 Coca-Cola Products Detail 

TABLE 29 PepsiCo Products and Brands 

TABLE 30 New York Spring Water Products Detail 

TABLE 31 Balance Water Products Details 

TABLE 32 Sunny Delight Beverages Brands and Flavors

List of Figures

FIG. 1 Global flavored and functional water market, 2020-2030 (USD Billion) 

FIG. 2 Obesity rate worldwide (2020) 

FIG. 3 Flavored and functional water market: Porter’s Five Forces Analysis 

FIG. 4 Global Flavored Water market, 2020-2030 (USD Million) 

FIG. 5 Global Functional Water market, 2020-2030 (USD Million) 

FIG. 6 Global flavored and functional water market by region (2020-2030) 

FIG. 7 Global flavored and functional water market: Benchmarking 

FIG. 8 Global flavored and functional water market: Per Capita Expenditure v/s CAGR 

FIG. 9 Groupe Danone’s Net Sales and Net profit, 2020-2030 (USD billion) 

FIG. 10 Nestle’s Net Sales and Net Profit, 2020-2030 (USD billion) 

FIG. 11 Coca-Cola’s Net Sales and Net Profit, 2020-2030 (USD billion) 

FIG. 12 PepsiCo’s Net Sales and Net Profit, 2020-2030 (USD billion) 

FIG. 13 Kraft Foods Net sales and Net profit, 2020-2030 (USD billion) 

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