The rising level of awareness regarding the benefits that the green data centers offer is driving the global market for green data center significantly. In 2014, the market stood at US$25.87 billion. Aided by the increase in requirement for energy efficient data centers from various enterprises coupled with rules and regulation set by several governments in order to promote the usage of these eco-friendly data centers, the global market is likely to expand at a CAGR of 30.8% between 2015 and 2022. The global green data center market
is expected to reach a value of US$221.49 billion by 2022. Additionally, the reduced operational cost is also fuelling the green data center market.
On the other hand, the high initial investment required to setup a green data center is hampering the growth of this market. In addition, the dearth of skilled workforce is refraining enterprises to uptake green data centers, at length. However, the advancement in technologies and improvements in cooling mechanism with the use of renewable energy and the installation of data centers at regions with cold climates are expected to create novel opportunities for market players.
Since data centers with PUE standard greater than 2 adopted a majority of green data center solutions, the segment leads the global green data center market. Based on ownership, the IT and telecom sector is expected to uptake the maximum number of green data centers in the coming years.
Rising Awareness about Energy Efficiency of Green Data Centers Propelling the Market in North America and Europe
The global green data center market is spread across North America, Europe, Asia Pacific, and the Rest of the World. In terms of the revenue generated, the market in North America and Europe dominated the global green data center market in 2014. The rising level of awareness among consumers pertaining to energy efficient data centers and various government regulations mandating the usage of eco-friendly equipment in these data centers are remarkably fuelling the green data center market in these regions. IT and telecom sector is the major end-use segment of green data centers in North America.
Apart from these, the market for green data center in Asia Pacific is also witnessing rapid development on account of various initiatives taken by the governments of Philippines, Singapore, China, and India. The markets in Latin America and the Middle East and Africa are projected to experience significant growth in the near future.
Global Green Data Center Market: Key Players
The global market for green data center is a concentrated market, however, the number of participants are rising as new players are entering in the market through mergers and acquisition. The major players of the global green data center market aims to meet the increasing demand for eco-friendly products and offer green data center solutions to their customers. EMC Corp., Eaton Corp. Plc., IBM Corp., Hitachi Ltd., Ericsson, Hewlett-Packard Development Co. L.P., Dell Inc., Fujitsu Ltd., Emerson Network Power, American Power Conversation Corp., and Cisco Systems Inc. are some of the key players operating in this market.