Demand for whey peptides is growing tremendously among consumers across the world. The growing trend of body fitness has had a great impact on the whey peptides market. Whey peptides are derived from milk plasma, a liquid dairy product. Whey peptides are supplements, also known as Whey Protein. Whey peptides are obtained from the leftover milk plasma during the production of cheese from cow's milk. There are three types of whey peptides: concentrate, isolate and hydrolysate. Whey peptides provide amino acids that build protein in the human body. Hence, people across the world are opting for whey peptides to gain weight and to build the muscles. The benefit of whey peptide over regular milk is that whey peptides contain fewer calories and carbohydrates. Whey peptides can also be an important supplement for people who want to gain muscles and lose weight. Whey peptides also help in the prevention of diseases and inhibit allergies and carcinogens. In addition, Whey Peptides also block angiotensin-I-converting enzymes and thus, help in managing high blood pressure.
Increasing Demand for Whey Peptides Due to Growing Trend of Body Fitness
The market for Whey Peptides is anticipated to witness a growing demand over the forecast period owing to the increasing popularity of whey peptides among gym enthusiasts and fitness lovers. Whey peptides contain amino acids that are buildings block of protein. Whey peptides contain sufficient amount of protein and very few carbohydrates and thus, are very helpful in bodybuilding. Whey peptides also help in rapid recovery of muscles that might get affected due to heavy weight training. Demand for whey peptides is increasing tremendously across the world as these supplements promote fast digestion and body fitness. Local manufacturers of whey peptides-based supplement products are thus expanding their reach in the global market, which is expected to boost the growth of the Whey peptides market during the forecast period.
Global Whey Peptides: Market Segmentation
On the basis of type, the global whey peptides market has been segmented as –
- Concentrate whey peptides
- Isolate whey peptides
- Hydrolysate whey peptides
On the basis of packaging, the global whey peptides market has been segmented as –
- PET Bottles
On the basis of the distribution channel, the global whey peptides market has been segmented as –
- Chemist & Lifecare Stores
- Specialty Stores
- Online Stores
Global Whey Peptides Market: Key Players
The global whey peptides market is evolving due to growing focus of people on body fitness. Hence, many supplement manufacturers are focusing on this product. Some of the major manufacturers and suppliers operating in the global whey peptides market are MuscleTech, MuscleBlaze, Glanbia Performance Nutrition, Inc., GNC Holdings, Inc., CHK Industries Private Limited, Nutrimed Healthcare Private Limited, American Dairy Products Institute (ADPI) and AMCO Proteins. That apart, many other manufacturers are also showing keen interest in whey peptides, which is expected to boost the demand for the same during the forecast period.
Opportunities for Market Participants
The growing trend of fitness and muscles building among consumers is the prime factor escalating the demand for whey peptides across the world. Whey peptides are a wonderful supplement for people who want to be fit and lose weight as they contain very few carbohydrates and calories. That apart, regular diet does not provide enough protein to people. Hence, to provide a sufficient amount of protein to the body before and after workout, some supplements are needed, such as whey peptides. Owing to these factors, it is expected that whey peptides market will grow positively during the forecast period.
- In many countries, such as Srilanka, India and China, the craze of bodybuilding has reached another level. However, regular foods available in these regions are lacking in protein. People in these regions opt for protein supplements to meet their daily requirements. Thus, the Whey Peptides market in these regions is anticipated to witness faster growth as compared to other regions.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
The following regional segments are covered comprehensively:
- North America
- Asia Pacific
- Latin America
- The Middle East and Africa
The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.
Below is a snapshot of these quadrants.
1. Customer Experience Map
The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.
2. Insights and Tools
The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.
3. Actionable Results
The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.
4. Strategic Frameworks
The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.
The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:
1. What can be the best investment choices for venturing into new product and service lines?
2. What value propositions should businesses aim at while making new research and development funding?
3. Which regulations will be most helpful for stakeholders to boost their supply chain network?
4. Which regions might see the demand maturing in certain segments in near future?
5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?
6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?
7. Which government regulations might challenge the status of key regional markets?
8. How will the emerging political and economic scenario affect opportunities in key growth areas?
9. What are some of the value-grab opportunities in various segments?
10. What will be the barrier to entry for new players in the market?
Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.