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Egg Protein Market

Egg Protein Market (Flavor: Regular, Flavored; End Use: Bakery and Confectionery, Protein and Nutritional Bars, Breakfast Cereals, Functional Beverages, Dietary Supplements, Sports Nutrition, Infant Nutrition, Prepared Foods, Meat Analogs, Dressings, Sauces & Spreads, Pharmaceutical Products, Personal Care Products, Dairy & Desserts, Others; Function: Thickening, Leavening, Binding, Preservatives/Antimicrobial, Emulsifying, Crystalization, Others) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2019 - 2029

Innovations in Egg Protein Powder Boost Growth in Sports Nutrition Space

Manufacturers in the food & beverage industry are increasing the applications of egg protein in the bakery and sports nutrition sectors. Likewise, egg protein is gaining prominence in various protein powders to cater to the demands of consumers in the sports nutrition sector.

Revenue in the egg protein market from the sports nutrition sector is anticipated to be the highest, reaching a value of ~US$ 419.8 million by 2027. Due to the growing number of diet-conscious consumers, manufacturers in the egg protein market are developing egg white protein powders with interesting flavors such as chocolate, vanilla, and strawberry. Since flavored egg protein products are projected for high growth during the forecast period, companies are introducing egg protein powders that complement the paleo diet of these health-conscious consumers and athletes.

Egg protein powders are increasingly gaining consumer attention as they contribute to weight loss and increased muscle gain. Manufacturers in the egg protein market are developing improved egg white protein powders for consumers suffering from lactose intolerance. Thus, egg white protein powders cater to the on-the-go food preferences of consumers.

egg protein market infographic

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Microbial Fermentation a Cost-effective Option for Mass Production of Egg Protein

The fermentation process via modified yeast is emerging as a greener and cost-effective option for manufacturers in the egg protein market. Manufacturers are adopting the animal-free approach to manufacture egg protein products, which is otherwise an expensive affair using factory farming methods.

As consumers are opting for vegan diets, the commercialization of egg proteins delivers a complete vegan protein source, enhanced with the unique functionality of animal protein. As such, food giants are teaming up to develop egg protein using synthetic biology techniques in the egg protein market. For instance, in April 2019, Clara Foods - a San Francisco-based startup, announced its Series B financing with Ingredion - a leading global ingredients solution company, to manufacture and formulate animal-free egg proteins.

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Besides egg protein powders, manufacturers are commercializing egg protein to produce ready-to-drink beverages. They are also offering unique nutritional bars made with egg white protein. 

Egg White Protein v/s Whey Protein: Which is Better?

Egg proteins are steadily replacing plant-based proteins such as whey, soy, and pea proteins. Since egg proteins offer high protein content and no fat in just two-three servings, vegetarian consumers in the egg protein landscape are demanding novel egg protein products.

Likewise, manufacturers are offering protein beverages that are a mixture of egg white and chocolate milk. Whey protein is dominant in supplements and powders, as it is easy to produce and can be easily flavored as compared to egg proteins. However, whey contains lactose, which does not agree with consumers who are lactose intolerant. Lactose also leads to digestive problems in many individuals, which aggravates complications such as diarrhea and extreme cramps.

Manufacturers in the egg protein market are producing nutritional bars with egg white proteins, as these proteins are easy to absorb as compared to plant-based proteins. This phenomenon has given rise to the concept of 'bioavailability'. Thus, consumers are opting for egg protein snacks with higher bioavailability to achieve greater muscle recovery, which also gives them the satisfaction of a fuller meal.

egg protein market segmentation

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Analysts’ Viewpoint on Egg Protein Market

In the egg protein market, the bakery and confectionary sector accounted for the highest revenue in 2018, with a value of ~US$ 203 million. This is why, manufacturers are increasing offerings with the introduction of whey-egg-milk protein pancake mixes and bakery paleo egg white protein powders. The introduction of GMO-free protein powders is likely to boost the sales of egg protein products. However, consumers are challenged with short-term health risks due to unstandardized flavored products with artificial sweeteners. To overcome this challenge, manufacturers should educate consumers and increase the availability of all natural egg white protein products. These products are a healthy alternative for consumers due to their high biological value resulting from sulfur containing proteins and other amino acids.

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  • According to Transparency Market Research’s latest market report on the egg protein market for the historical period of 2014-2018 and forecast period of 2019-2029, globally, revenue generated by the egg protein market has been estimated to be ~1 Bn in 2019, and the global egg protein market is expected to expand at a CAGR of ~6% in terms of value throughout the forecast period. 

Protein Fortification and Standardization Propelling Egg Protein Market

  • Food fortification entails the addition of certain beneficial ingredients to a product to enhance its functional properties. Through the fortification of egg protein, manufacturers can increase the quality of food and address crucial protein deficiencies among consumers.
  • Egg protein fortification is gaining popularity among consumers, owing to the rising preference for proteins in regular or everyday foods, and the increasing demand for weight management products that are low in fats and high in protein content.
  • Protein standardization is the adjustment of protein content in a food product, to either meet regulatory guidelines or enhance the functional properties of the product. Egg protein standardization is a common practice among bakery, dairy, and confectionery product manufacturers, wherein, egg protein ingredients are added to various products to enhance their properties and functioning.
  • Egg protein standardization improves product uniformity, consistency, texture, and taste. Thus, the demand for fortified and standardized food and beverages is currently driving the growth of the global egg protein market to a significant extent. 

Egg Protein Market: Asia Pacific - Leading the Way in Infant Nutrition Products

  • The demand for baby food formulas is significantly higher in Asia, due to two major factors: China’s repeal of its one-child policy and industrialization in South East Asian countries.
  • In 2015, China scrapped its nearly four-decade long one-child policy due to concerns over the aging population. This decision is expected to have substantial implications on food & beverage and consumer goods businesses. China’s 2016 birth rate increased by around 7.9% (17.9 million) over 2015. This rapid increase has created substantially high and rapidly increasing demand for infant nutrition products in the country.
  • Apart from China, countries such as Vietnam and Indonesia have been witnessing considerably high demand due to the increasing young population and rapid industrialization. One important consequence of this is the large-scale induction of women into the workforce, which is resulting in the high demand for baby formulas.
  • As per the United Nation’s International Labor Organization, there are over 72% of women in the overall workforce in Vietnam.
  • All these factors are leading to a surge in the egg protein market in the Asian continent. 

Egg Protein Market: High Usage of Protein in Sports & Bodybuilding Products Surging Demand

  • A consistent supply of proteins is considered absolutely essential for muscle growth, as protein helps in building muscle mass and repairing damaged muscle tissue. Due to this, the consumption of egg protein powder is a fairly common phenomenon among fitness enthusiasts and regular gym-goers. 
  • Egg protein is particularly popular as a supplement due to its functional advantages such as high solubility in a liquid medium, and the presence of all essential amino acids and vitamins.
  • Egg protein is also finding increasing application in sports nutrition products, as it is perceived to be natural and additive-free. Egg protein is considered important in this regard, as it has a complete set of amino acids similar to plant proteins, consequently catalyzing the growth of the egg protein market. 

Beneficial Nutritional Profile of Egg Protein - Captivating Consumer Preferences

  • Consumers are increasingly focusing on product labels to know the quality and quantity of ingredients and nutrients, sugar, fat etc., in packaged food products. This has led to manufacturers using egg protein, as is both, nutritious and low in fat content. The presence of one or more nutrients such as vitamin D or riboflavin appeals to a wide audience, and provides ample marketing scope to manufacturers.
  • Egg proteins are being increasingly perceived as healthy products that are a source of various amino acids that are not produced in the human body or are concentrated in the muscles. Whey protein is considered a complete protein, i.e. it contains all the nine essential amino acids.
  • Egg protein is considered a viable and safe source of choline, selenium, vitamin B12, vitamin D, riboflavin, and phosphorus. 

Egg Protein Market: Competitive Landscape

  • All the key players such as Cargill Inc., Kewpie Corporation, Davisco Foods International, Inc., in the egg protein market, are mainly focusing on the acquisition of regional players to strengthen their presence or establish partnerships to develop new products.
  • A few companies are also going for the expansion of their production facilities.
    • Tier I players include
    • Cargill Inc.
    • Kewpie Corporation
    • Davisco Foods International, Inc.
    • Rose Acre Farms, etc.,
  • who account for more than five percent of the global players present in the egg protein market. Tier II players include Igreca, Sanovo Egg Group, Rembrandt Enterprises Inc., Now Health Group, Inc. Deb-El Foods, Bouwhuis Enthoven, and some other players. Tier III usually consists of unorganized players in the egg protein market.

Egg Protein Market: Key Developments

Some of the key developments seen in the egg protein market during the past few years are as follows:

  • In March 2015, Davisco Foods International, Inc. increased its production capacity of Alpha-lactalbumin, which is a protein isolate, at its Jerome Cheese facility in Jerome, U.S., with the objective of catering to the increasing demand for the product.
  • In January 2013, NOW Foods established a new manufacturing unit to produce products at a second U.S. location, consisting of a 165,000 square foot manufacturing and distribution center in Sparks, Nevada.
  • In November 2016, Cargill, Incorporated and Calysta, Inc., along with several third-party institutions, invested to start the world's largest gas fermentation facility in Memphis, U.S., in order to produce Calysta's FeedKind protein, which is a sustainable, traceable nutritional ingredient for fish, livestock, and pets.
  • In 2016, Rose Arce Farms expanded its business by opening a new unit for controlling egg operations in Arizona. This expansion strategy also opened up job opportunities for professionals. This was aimed at increasing the production capacity of the company to meet the escalating demand for egg products.

Egg Protein Market: Segmentation

TMR’s study on the egg protein market offers information divided into important segments-flavor, end use, function, and region. This report offers comprehensive data and information about the important market dynamics and growth parameters associated with these categories.

Flavor

  • Regular
  • Flavored

End Use

  • Bakery and Confectionery
  • Protein and Nutritional Bars
  • Breakfast Cereals
  • Functional Beverages
  • Dietary Supplements
  • Sports Nutrition
  • Infant Nutrition
  • Prepared Foods
  • Meat Analogs
  • Dressings, Sauces & Spreads
  • Pharmaceutical Products
  • Personal Care Products
  • Dairy & Desserts
  • Others

Function

  • Thickening
  • Leavening
  • Binding
  • Preservatives/Antimicrobial
  • Emulsifying
  • Crystalization
  • Others

Region

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • MEA

    1. Executive Summary

        1.1. Market Overview

        1.2. Market Analysis

        1.3. TMR Analysis and Recommendations

        1.4. Opportunity Matrix

    2. Market Introduction

        2.1. Market Definition

        2.2. Market Taxonomy

    3. Egg Protein Market Background

        3.1. Global Food and Beverages Industry Overview 

        3.2. Key Developments and Product Launches

        3.3. Overview of Claims and Certifications for Egg Protein Products

        3.4. Overview of Production and Processing Methods

        3.5. Macro-Economic Indicators

            3.5.1. Global GDP by Region and Country

            3.5.2. Global Industry Value Added

            3.5.3. Global Food and Beverage Industry Outlook

        3.6. Value Chain Analysis

            3.6.1. Raw Material Suppliers

            3.6.2. Product Manufacturers

            3.6.3. Distributors/Suppliers/Wholesalers

            3.6.4. Private Label

            3.6.5. End Users

        3.7. Market Dynamics

            3.7.1. Drivers

            3.7.2. Restraints

            3.7.3. Opportunities

            3.7.4. Trends

        3.8. Consumer Perception and End User Survey

        3.9. Forecast Factors – Relevance and Impact

    4. Global Egg Protein Market Analysis 2014-2018 and Forecast 2019-2029

        4.1. Market Volume (Metric Tons) and Forecast

        4.2. Market Size (US$ Mn) and Forecast

            4.2.1. Market Size (US$ Mn) and Y-o-Y Growth

            4.2.2. Absolute $ Opportunity

    5. Global Egg Protein Market Pricing Analysis

        5.1. Regional Average Pricing Analysis (US$/MT)

            5.1.1. North America

            5.1.2. Latin America

            5.1.3. Europe

            5.1.4. Asia Pacific

            5.1.5. MEA

        5.2. Pricing Analysis, By Flavor

    6. Global Egg Protein Market Analysis 2014-2018 and Forecast 2019-2029, by Region

        6.1. Introduction

        6.2. Historical Market Size (US$ Mn) and Volume (MT) By Region, 2014-2018

        6.3. Market Size (US$ Mn) and Volume (MT) Forecast By Region, 2019-2029

            6.3.1. North America

            6.3.2. Latin America

            6.3.3. Europe

            6.3.4. Asia Pacific

            6.3.5. MEA

        6.4. Attractiveness Analysis by Region

    7. Global Egg Protein Market Analysis 2014-2018 and Forecast 2019-2029, by Flavor

        7.1. Introduction

        7.2. Historical Market Size (US$ Mn) and Volume (MT) By Flavor, 2014-2018

        7.3. Market Size (US$ Mn) and Volume (MT) Forecast By Flavor, 2019-2029

            7.3.1. Regular

            7.3.2. Flavored

        7.4. Market Attractiveness Analysis By Flavor

    8. Global Egg Protein Market Analysis 2014-2018 and Forecast 2019-2029, by End Use

        8.1. Introduction

        8.2. Historical Market Size (US$ Mn) and Volume (MT) By End Use, 2014-2018

        8.3. Market Size (US$ Mn) and Volume (MT) Forecast By End Use, 2019-2029

            8.3.1. Bakery and Confectionery

            8.3.2. Protein and Nutritional Bars

            8.3.3. Breakfast Cereals

            8.3.4. Functional Beverages

            8.3.5. Dietary Supplements

            8.3.6. Sports Nutrition

            8.3.7. Infant Nutrition

            8.3.8. Prepared Foods

            8.3.9. Meat Analogs

            8.3.10. Dressing, Sauces & Spreads

            8.3.11. Pharmaceutical Products 

            8.3.12. Personal Care Products

            8.3.13. Dairy & Desserts

            8.3.14. Others

        8.4. Market Attractiveness Analysis By End Use

    9. Global Egg Protein Market Analysis 2014-2018 and Forecast 2019-2029, by Function

        9.1. Introduction

        9.2. Historical Market Size (US$ Mn) and Volume (MT) By Function, 2014-2018

        9.3. Market Size (US$ Mn) and Volume (MT) Forecast By Function, 2019-2029

            9.3.1. Thickening

            9.3.2. Leavening

            9.3.3. Binding

            9.3.4. Preservatives/Antimicrobial

            9.3.5. Emulsifying

            9.3.6. Crystalization

            9.3.7. Others

        9.4. Market Attractiveness Analysis By Function

    10. North America Egg Protein Market Analysis 2014-2018 and Forecast 2019-2029

        10.1. Introduction

        10.2. Historical Market Value (US$ Mn) and Volume (Metric Tons) By Market Segments, 2014-2018

        10.3. Market Value (US$ Mn) and Volume (Metric Tons) Forecast By Market Segments, 2019-2029

            10.3.1. By Country

                10.3.1.1. U.S.

                10.3.1.2. Canada

            10.3.2. By Flavor

            10.3.3. By End Use

            10.3.4. By Function

        10.4. Market Attractiveness Analysis

            10.4.1. By Country

            10.4.2. By Flavor

            10.4.3. By End Use

            10.4.4. By Function

        10.5. Drivers and Restraints: Impact Analysis

        10.6. Key Participants Market Presence Intensity Mapping

    11. Latin America Egg Protein Market Analysis 2014-2018 and Forecast 2019-2029

        11.1. Introduction

        11.2. Historical Market Value (US$ Mn) and Volume (Metric Tons) By Market Segments, 2014-2018

        11.3. Market Value (US$ Mn) and Volume (Metric Tons) Forecast By Market Segments, 2019-2029

            11.3.1. By Country

                11.3.1.1. Brazil

                11.3.1.2. Mexico

                11.3.1.3. Rest of Latin America

            11.3.2. By Flavor

            11.3.3. By End Use

            11.3.4. By Function

        11.4. Market Attractiveness Analysis

            11.4.1. By Country

            11.4.2. By Flavor

            11.4.3. By End Use

            11.4.4. By Function

        11.5. Drivers and Restraints: Impact Analysis

        11.6. Key Participants Market Presence Intensity Mapping

    12. Europe Egg Protein Market Analysis 2014-2018 and Forecast 2019-2029

        12.1. Introduction

        12.2. Historical Market Value (US$ Mn) and Volume (Metric Tons) By Market Segments, 2014-2018 Market Value (US$ Mn) and Volume (Metric Tons) Forecast By Market Segments, 2019-2029

            12.2.1. By Country

                12.2.1.1. EU-5

                12.2.1.2. Nordic Countries

                12.2.1.3. BENELUX Countries

                12.2.1.4. Poland

                12.2.1.5. Russia

                12.2.1.6. Rest of Europe

            12.2.2. By Flavor

            12.2.3. By End Use

            12.2.4. By Function

        12.3. Market Attractiveness Analysis

            12.3.1. By Country

            12.3.2. By Flavor

            12.3.3. By End Use

            12.3.4. By Function

        12.4. Drivers and Restraints: Impact Analysis

        12.5. Key Participants Market Presence Intensity Mapping

    13.  Asia Pacific Egg Protein Market Analysis 2014-2018 and Forecast 2019-2029

        13.1. Introduction

        13.2. Historical Market Value (US$ Mn) and Volume (Metric Tons) By Market Segments, 2014-2018

        13.3. Market Value (US$ Mn) and Volume (Metric Tons) Forecast By Market Segments, 2019-2029

            13.3.1. By Country

                13.3.1.1. China

                13.3.1.2. India

                13.3.1.3. Australia and New Zealand

                13.3.1.4. ASEAN

                13.3.1.5. Japan

                13.3.1.6. Rest of Asia Pacific

            13.3.2. By Flavor

            13.3.3. By End Use

            13.3.4. By Function

        13.4. Market Attractiveness Analysis

            13.4.1. By Country

            13.4.2. By Flavor

            13.4.3. By End Use

            13.4.4. By Function

        13.5. Drivers and Restraints: Impact Analysis

        13.6. Key Participants Market Presence Intensity Mapping

    14.  Middle East & Africa Egg Protein Market Analysis 2014-2018 and Forecast 2019-2029

        14.1. Introduction

        14.2. Historical Market Value (US$ Mn) and Volume (Metric Tons) By Market Segments, 2014-2018 Market Value (US$ Mn) and Volume (Metric Tons) Forecast By Market Segments, 2019-2029

            14.2.1. By Country 

                14.2.1.1. GCC Countries

                14.2.1.2. South Africa

                14.2.1.3. Rest of Middle East & Africa

            14.2.2. By Flavor

            14.2.3. By End Use

            14.2.4. By Function

        14.3. Market Attractiveness Analysis

            14.3.1. By Country

            14.3.2. By Flavor

            14.3.3. By End Use

            14.3.4. By Function

        14.4. Drivers and Restraints: Impact Analysis

        14.5. Key Participants Market Presence Intensity Mapping

    15. Egg Protein Market Industry Structure

        15.1. Market Analysis by Tier of Companies

        15.2. Market Concentration

        15.3. Market Share Analysis of Top 10 Players

        15.4. Market Presence Analysis

            15.4.1. By Regional Footprint

            15.4.2. By Product Footprint

            15.4.3. By Channel Footprint

    16. Competition Analysis

        16.1. Competition Dashboard

        16.2. Competition Developments (Mergers, Acquisitions and Expansions)

        16.3. Competition Deepdive

            16.3.1. Davisco Foods International, Inc.

                16.3.1.1. Overview

                16.3.1.2. Product Portfolio

                16.3.1.3. Profitability by Market Segments (Product/Channel/Region)

                16.3.1.4. Sales Footprint

                16.3.1.5. Channel Footprint

                16.3.1.6. Strategy Overview

                    16.3.1.6.1. Marketing Strategy

                    16.3.1.6.2. Product Strategy

                    16.3.1.6.3. Channel Strategy

            16.3.2. Kewpie Corporation

                16.3.2.1. Overview

                16.3.2.2. Product Portfolio

                16.3.2.3. Profitability by Market Segments (Product/Channel/Region)

                16.3.2.4. Sales Footprint

                16.3.2.5. Channel Footprint

                16.3.2.6. Strategy Overview

                    16.3.2.6.1. Marketing Strategy

                    16.3.2.6.2. Product Strategy

                    16.3.2.6.3. Channel Strategy

            16.3.3. Cargill Inc.

                16.3.3.1. Overview

                16.3.3.2. Product Portfolio

                16.3.3.3. Profitability by Market Segments (Product/Channel/Region)

                16.3.3.4. Sales Footprint

                16.3.3.5. Channel Footprint

                16.3.3.6. Strategy Overview

                    16.3.3.6.1. Marketing Strategy

                    16.3.3.6.2. Product Strategy

                    16.3.3.6.3. Channel Strategy

            16.3.4. Rose Acre Farms

                16.3.4.1. Overview

                16.3.4.2. Product Portfolio

                16.3.4.3. Profitability by Market Segments (Product/Channel/Region)

                16.3.4.4. Sales Footprint

                16.3.4.5. Channel Footprint

                16.3.4.6. Strategy Overview

                    16.3.4.6.1. Marketing Strategy

                    16.3.4.6.2. Product Strategy

                    16.3.4.6.3. Channel Strategy

            16.3.5. Deb-El Foods

                16.3.5.1. Overview

                16.3.5.2. Product Portfolio

                16.3.5.3. Profitability by Market Segments (Product/Channel/Region)

                16.3.5.4. Sales Footprint

                16.3.5.5. Channel Footprint

                16.3.5.6. Strategy Overview

                    16.3.5.6.1. Marketing Strategy

                    16.3.5.6.2. Product Strategy

                    16.3.5.6.3. Channel Strategy

            16.3.6. Bouwhuis  Enthoven

                16.3.6.1. Overview

                16.3.6.2. Product Portfolio

                16.3.6.3. Profitability by Market Segments (Product/Channel/Region)

                16.3.6.4. Sales Footprint

                16.3.6.5. Channel Footprint

                16.3.6.6. Strategy Overview

                    16.3.6.6.1. Marketing Strategy

                    16.3.6.6.2. Product Strategy

                    16.3.6.6.3. Channel Strategy

            16.3.7. Wulro BV

                16.3.7.1. Overview

                16.3.7.2. Product Portfolio

                16.3.7.3. Profitability by Market Segments (Product/Channel/Region)

                16.3.7.4. Sales Footprint

                16.3.7.5. Channel Footprint

                16.3.7.6. Strategy Overview

                    16.3.7.6.1. Marketing Strategy

                    16.3.7.6.2. Product Strategy

                    16.3.7.6.3. Channel Strategy

            16.3.8. Igreca

                16.3.8.1. Overview

                16.3.8.2. Product Portfolio

                16.3.8.3. Profitability by Market Segments (Product/Channel/Region)

                16.3.8.4. Sales Footprint

                16.3.8.5. Channel Footprint

                16.3.8.6. Strategy Overview

                    16.3.8.6.1. Marketing Strategy

                    16.3.8.6.2. Product Strategy

                    16.3.8.6.3. Channel Strategy

            16.3.9. Sanovo Egg Group

                16.3.9.1. Overview

                16.3.9.2. Product Portfolio

                16.3.9.3. Profitability by Market Segments (Product/Channel/Region)

                16.3.9.4. Sales Footprint

                16.3.9.5. Channel Footprint

                16.3.9.6. Strategy Overview

                    16.3.9.6.1. Marketing Strategy

                    16.3.9.6.2. Product Strategy

                    16.3.9.6.3. Channel Strategy

            16.3.10. Rembrandt Enterprises Inc.

                16.3.10.1. Overview

                16.3.10.2. Product Portfolio

                16.3.10.3. Profitability by Market Segments (Product/Channel/Region)

                16.3.10.4. Sales Footprint

                16.3.10.5. Channel Footprint

                16.3.10.6. Strategy Overview

                    16.3.10.6.1. Marketing Strategy

                    16.3.10.6.2. Product Strategy

                    16.3.10.6.3. Channel Strategy

            16.3.11. Interovo Egg Group BV

                16.3.11.1. Overview

                16.3.11.2. Product Portfolio

                16.3.11.3. Profitability by Market Segments (Product/Channel/Region)

                16.3.11.4. Sales Footprint

                16.3.11.5. Channel Footprint

                16.3.11.6. Strategy Overview

                    16.3.11.6.1. Marketing Strategy

                    16.3.11.6.2. Product Strategy

                    16.3.11.6.3. Channel Strategy

            16.3.12. Adriaan Goede BV 

                16.3.12.1. Overview

                16.3.12.2. Product Portfolio

                16.3.12.3. Profitability by Market Segments (Product/Channel/Region)

                16.3.12.4. Sales Footprint

                16.3.12.5. Channel Footprint

                16.3.12.6. Strategy Overview

                    16.3.12.6.1. Marketing Strategy

                    16.3.12.6.2. Product Strategy

                    16.3.12.6.3. Channel Strategy

            16.3.13. Now Health Group, Inc.

                16.3.13.1. Overview

                16.3.13.2. Product Portfolio

                16.3.13.3. Profitability by Market Segments (Product/Channel/Region)

                16.3.13.4. Sales Footprint

                16.3.13.5. Channel Footprint

                16.3.13.6. Strategy Overview

                    16.3.13.6.1. Marketing Strategy

                    16.3.13.6.2. Product Strategy

                    16.3.13.6.3. Channel Strategy

    17. Assumptions and Acronyms Used

    18. Research Methodology

    List of Tables

    Table 1: Global Egg Protein Market Value (US$ Mn) Forecast by Region, 2014-2029

    Table 2: Global Egg Protein Market Volume (MT) Forecast by Region, 2014-2029

    Table 3: Global Egg Protein Absolute $ Opportunity Market Value by Region, 2014–2018

    Table 4: Global Egg Protein Absolute $ Opportunity Market Value by Region, 2019–2029

    Table 5: Global Egg Protein Market Value (US$ Mn) Forecast by Flavor, 2014-2029

    Table 6: Global Egg Protein Market Volume (MT) Forecast by Flavor, 2014-2029

    Table 7: Global Egg Protein Absolute $ Opportunity Market Value by Flavor, 2014–2018

    Table 8: Global Egg Protein Absolute $ Opportunity Market Value by Flavor, 2019–2029

    Table 9: Global Egg Protein Market Value (US$ Mn) Forecast by End Use, 2014-2029

    Table 10: Global Egg Protein Market Volume (MT) Forecast by End Use, 2014-2029

    Table 11: Global Egg Protein Absolute $ Opportunity Market Value by End Use, 2014–2018

    Table 12: Global Egg Protein Absolute $ Opportunity Market Value by End Use, 2019–2029

    Table 13: Global Egg Protein Market Value (US$ Mn) Forecast by Function, 2014-2029

    Table 14: Global Egg Protein Market Volume (MT) Forecast by Function, 2014-2029

    Table 15: Global Egg Protein Absolute $ Opportunity Market Value by Function, 2014–2018

    Table 16: Global Egg Protein Absolute $ Opportunity Market Value by Function, 2019–2029

    Table 17: North America Egg Protein Market Value (US$ Mn) Forecast by Country, 2014-2029

    Table 18: North America Egg Protein Market Volume (MT) Forecast by Country, 2014-2029

    Table 19: North America  Egg Protein Absolute $ Opportunity Market Value by Country, 2014–2018

    Table 20: North America  Egg Protein Absolute $ Opportunity Market Value by Country, 2019–2029

    Table 21: North America Egg Protein Market Value (US$ Mn) Forecast by Flavor, 2014-2029

    Table 22: North America Egg Protein Market Volume (MT) Forecast by Flavor, 2014-2029

    Table 23: North America  Egg Protein Absolute $ Opportunity Market Value by Flavor, 2014–2018

    Table 24: North America  Egg Protein Absolute $ Opportunity Market Value by Flavor, 2019–2029

    Table 25: North America Egg Protein Market Value (US$ Mn) Forecast by End Use, 2014-2029

    Table 26: North America Egg Protein Market Volume (MT) Forecast by End Use, 2014-2029

    Table 27: North America  Egg Protein Absolute $ Opportunity Market Value by End Use, 2014–2018

    Table 28: North America  Egg Protein Absolute $ Opportunity Market Value by End Use, 2019–2029

    Table 29: North America Egg Protein Market Value (US$ Mn) Forecast by Function, 2014-2029

    Table 30: North America Egg Protein Market Volume (MT) Forecast by Function, 2014-2029

    Table 31: North America  Egg Protein Absolute $ Opportunity Market Value by Function, 2014–2018

    Table 32: North America  Egg Protein Absolute $ Opportunity Market Value by Function, 2019–2029

    Table 33: Latin America Egg Protein Market Value (US$ Mn) Forecast by Country, 2014-2029

    Table 34: Latin America Egg Protein Market Volume (MT) Forecast by Country, 2014-2029

    Table 35: Latin America  Egg Protein Absolute $ Opportunity Market Value by Country, 2014–2018

    Table 36: Latin America  Egg Protein Absolute $ Opportunity Market Value by Country, 2019–2029

    Table 37: Latin America Egg Protein Market Value (US$ Mn) Forecast by Flavor, 2014-2029

    Table 38: Latin America Egg Protein Market Volume (MT) Forecast by Flavor, 2014-2029

    Table 39: Latin America  Egg Protein Absolute $ Opportunity Market Value by Flavor, 2014–2018

    Table 40: Latin America  Egg Protein Absolute $ Opportunity Market Value by Flavor, 2019–2029

    Table 41: Latin America Egg Protein Market Value (US$ Mn) Forecast by End Use, 2014-2029

    Table 42: Latin America Egg Protein Market Volume (MT) Forecast by End Use, 2014-2029

    Table 43: Latin America  Egg Protein Absolute $ Opportunity Market Value by End Use, 2014–2018

    Table 44: Latin America  Egg Protein Absolute $ Opportunity Market Value by End Use, 2019–2029

    Table 45: Latin America Egg Protein Market Value (US$ Mn) Forecast by Function, 2014-2029

    Table 46: Latin America Egg Protein Market Volume (MT) Forecast by Function, 2014-2029

    Table 47: Latin America  Egg Protein Absolute $ Opportunity Market Value by Function, 2014–2018

    Table 48: Latin America  Egg Protein Absolute $ Opportunity Market Value by Function, 2019–2029

    Table 49: Europe Egg Protein Market Value (US$ Mn) Forecast by Country, 2014-2029

    Table 50: Europe Egg Protein Market Volume (MT) Forecast by Country, 2014-2029

    Table 51: Europe Egg Protein Absolute $ Opportunity Market Value by Country, 2014–2018

    Table 52: Europe  Egg Protein Absolute $ Opportunity Market Value by Country, 2019–2029

    Table 53: Europe Egg Protein Market Value (US$ Mn) Forecast by Flavor, 2014-2029

    Table 54: Europe Egg Protein Market Volume (MT) Forecast by Flavor, 2014-2029

    Table 55: Europe Egg Protein Absolute $ Opportunity Market Value by Flavor, 2014–2018

    Table 56: Europe  Egg Protein Absolute $ Opportunity Market Value by Flavor, 2019–2029

    Table 57: Europe Egg Protein Market Value (US$ Mn) Forecast by End Use, 2014-2029

    Table 58: Europe Egg Protein Market Volume (MT) Forecast by End Use, 2014-2029

    Table 59: Europe Egg Protein Absolute $ Opportunity Market Value by End Use, 2014–2018

    Table 60: Europe  Egg Protein Absolute $ Opportunity Market Value by End Use, 2019–2029

    Table 61: Europe Egg Protein Market Value (US$ Mn) Forecast by Function, 2014-2029

    Table 62: Europe Egg Protein Market Volume (MT) Forecast by Function, 2014-2029

    Table 63: Europe Egg Protein Absolute $ Opportunity Market Value by Function, 2014–2018

    Table 64: Europe  Egg Protein Absolute $ Opportunity Market Value by Function, 2019–2029

    Table 65: Asia Pacific Egg Protein Market Value (US$ Mn) Forecast by Country, 2014-2029

    Table 66: Asia Pacific Egg Protein Market Volume (MT) Forecast by Country, 2014-2029

    Table 67: Asia Pacific Egg Protein Absolute $ Opportunity Market Value by Country, 2014–2018

    Table 68: Asia Pacific Egg Protein Absolute $ Opportunity Market Value by Country, 2019–2029

    Table 69: Asia Pacific Egg Protein Market Value (US$ Mn) Forecast by Flavor, 2014-2029

    Table 70: Asia Pacific Egg Protein Market Volume (MT) Forecast by Flavor, 2014-2029

    Table 71: Asia Pacific Egg Protein Absolute $ Opportunity Market Value by Flavor, 2014–2018

    Table 72: Asia Pacific Egg Protein Absolute $ Opportunity Market Value by Flavor, 2019–2029

    Table 73: Asia Pacific Egg Protein Market Value (US$ Mn) Forecast by End Use, 2014-2029

    Table 74: Asia Pacific Egg Protein Market Volume (MT) Forecast by End Use, 2014-2029

    Table 75: Asia Pacific Egg Protein Absolute $ Opportunity Market Value by End Use, 2014–2018

    Table 76: Asia Pacific Egg Protein Absolute $ Opportunity Market Value by End Use, 2019–2029

    Table 77: Asia Pacific Egg Protein Market Value (US$ Mn) Forecast by Function, 2014-2029

    Table 78: Asia Pacific Egg Protein Market Volume (MT) Forecast by Function, 2014-2029

    Table 79: Asia Pacific Egg Protein Absolute $ Opportunity Market Value by Function, 2014–2018

    Table 80: Asia Pacific Egg Protein Absolute $ Opportunity Market Value by Function, 2019–2029

    Table 81: MEA Egg Protein Market Value (US$ Mn) Forecast by Country, 2014-2029

    Table 82: MEA Egg Protein Market Volume (MT) Forecast by Country, 2014-2029

    Table 83: MEA Egg Protein Absolute $ Opportunity Market Value by Country, 2014–2018

    Table 84: MEA Egg Protein Absolute $ Opportunity Market Value by Country, 2019–2029

    Table 85: MEA Egg Protein Market Value (US$ Mn) Forecast by Flavor, 2014-2029

    Table 86: MEA Egg Protein Market Volume (MT) Forecast by Flavor, 2014-2029

    Table 87: MEA Egg Protein Absolute $ Opportunity Market Value by Flavor, 2014–2018

    Table 88: MEA Egg Protein Absolute $ Opportunity Market Value by Flavor, 2019–2029

    Table 89: MEA Egg Protein Market Value (US$ Mn) Forecast by End Use, 2014-2029

    Table 90: MEA Egg Protein Market Volume (MT) Forecast by End Use, 2014-2029

    Table 91: MEA Egg Protein Absolute $ Opportunity Market Value by End Use, 2014–2018

    Table 92: MEA Egg Protein Absolute $ Opportunity Market Value by End Use, 2019–2029

    Table 93: MEA Egg Protein Market Value (US$ Mn) Forecast by Function, 2014-2029

    Table 94: MEA Egg Protein Market Volume (MT) Forecast by Function, 2014-2029

    Table 95: MEA Egg Protein Absolute $ Opportunity Market Value by Function, 2014–2018

    Table 96: MEA Egg Protein Absolute $ Opportunity Market Value by Function, 2019–2029

    List of Figures

    Figure 1: Global Egg Protein Market Value (US$ Mn) and Volume (MT), 2014-2029

    Figure 2: Global Egg Protein Market Absolute $ Opportunity (MT), 2019-2029

    Figure 3: Global Egg Protein Market Value Share (%) and BPS Analysis by Region, 2019 & 2029 

    Figure 4: Global Egg Protein Market Y-o-Y Growth (%) Projections by Region, 2019-2029 

    Figure 5: Global Egg Protein Market Value (US$ Mn), Analysis by Region, 2014-2029

    Figure 6: Global Egg Protein Market Volume (MT) Analysis by Region, 2014-2029

    Figure 7: Global Egg Protein Market Value Share (%) and BPS Analysis by Flavor, 2019 & 2029 

    Figure 8: Global Egg Protein Market Y-o-Y Growth (%) Projections by Flavor, 2019-2029 

    Figure 9: Global Egg Protein Market Value (US$ Mn), Analysis by Flavor, 2014-2029 

    Figure 10: Global Egg Protein Market Volume (MT) Analysis by Flavor, 2014-2029 

    Figure 11: Global Egg Protein Market Value Share (%) and BPS Analysis by End Use, 2019 & 2029 

    Figure 12: Global Egg Protein Market Y-o-Y Growth (%) Projections by End Use, 2019-2029 

    Figure 13: Global Egg Protein Market Value (US$ Mn), Analysis by End Use, 2014-2029

    Figure 14: Global Egg Protein Market Volume (MT) Analysis by End Use, 2014-2029

    Figure 15: Global Egg Protein Market Value Share (%) and BPS Analysis by Function, 2019 & 2029 

    Figure 16: Global Egg Protein Market Y-o-Y Growth (%) Projections by Function, 2019-2029 

    Figure 17: Global Egg Protein Market Value (US$ Mn), Analysis by Function, 2014-2029

    Figure 18: Global Egg Protein Market Volume (MT) Analysis by Function, 2014-2029

    Figure 19: Global Ready-to-Drink Market Attractiveness by Region, 2019-2029 

    Figure 20: Global Ready-to-Drink Market Attractiveness by Flavor, 2019-2029 

    Figure 21: Global Ready-to-Drink Market Attractiveness by End Use, 2019-2029 

    Figure 22: Global Ready-to-Drink Market Attractiveness by Function, 2019-2029 

    Figure 23: North America Egg Protein Market Value Share (%) and BPS Analysis by Country, 2019 & 2029 

    Figure 24: North America Egg Protein Market Y-o-Y Growth (%) Projections by Country, 2019-2029 

    Figure 25: North America Egg Protein Market Value (US$ Mn), Analysis by Country, 2014-2029

    Figure 26: North America Egg Protein Market Volume (MT) Analysis by Country, 2014-2029

    Figure 27: North America Egg Protein Market Value Share (%) and BPS Analysis by Flavor, 2019 & 2029 

    Figure 28: North America Egg Protein Market Y-o-Y Growth (%) Projections by Flavor, 2019-2029 

    Figure 29: North America Egg Protein Market Value (US$ Mn), Analysis by Flavor, 2014-2029 

    Figure 30: North America Egg Protein Market Volume (MT) Analysis by Flavor, 2014-2029 

    Figure 31: North America Egg Protein Market Value Share (%) and BPS Analysis by End Use, 2019 & 2029 

    Figure 32: North America Egg Protein Market Y-o-Y Growth (%) Projections by End Use, 2019-2029 

    Figure 33: North America Egg Protein Market Value (US$ Mn), Analysis by End Use, 2014-2029

    Figure 34: North America Egg Protein Market Volume (MT) Analysis by End Use, 2014-2029

    Figure 35: North America Egg Protein Market Value Share (%) and BPS Analysis by Function, 2019 & 2029 

    Figure 36: North America Egg Protein Market Y-o-Y Growth (%) Projections by Function, 2019-2029 

    Figure 37: North America Egg Protein Market Value (US$ Mn), Analysis by Function, 2014-2029

    Figure 38: North America Egg Protein Market Volume (MT) Analysis by Function, 2014-2029

    Figure 39: North America Ready-to-Drink Market Attractiveness by Country, 2019-2029 

    Figure 40: North America Ready-to-Drink Market Attractiveness by Flavor, 2019-2029 

    Figure 41: North America Ready-to-Drink Market Attractiveness by End Use, 2019-2029 

    Figure 42: North America Ready-to-Drink Market Attractiveness by Function, 2019-2029 

    Figure 43: Latin America Egg Protein Market Value Share (%) and BPS Analysis by Country, 2019 & 2029 

    Figure 44: Latin America Egg Protein Market Y-o-Y Growth (%) Projections by Country, 2019-2029 

    Figure 45: Latin America Egg Protein Market Value (US$ Mn), Analysis by Country, 2014-2029

    Figure 46: Latin America Egg Protein Market Volume (MT) Analysis by Country, 2014-2029

    Figure 47: Latin America Egg Protein Market Value Share (%) and BPS Analysis by Flavor, 2019 & 2029 

    Figure 48: Latin America Egg Protein Market Y-o-Y Growth (%) Projections by Flavor, 2019-2029 

    Figure 49: Latin America Egg Protein Market Value (US$ Mn), Analysis by Flavor, 2014-2029 

    Figure 50: Latin America Egg Protein Market Volume (MT) Analysis by Flavor, 2014-2029 

    Figure 51: Latin America Egg Protein Market Value Share (%) and BPS Analysis by End Use, 2019 & 2029 

    Figure 52: Latin America Egg Protein Market Y-o-Y Growth (%) Projections by End Use, 2019-2029 

    Figure 53: Latin America Egg Protein Market Value (US$ Mn), Analysis by End Use, 2014-2029

    Figure 54: Latin America Egg Protein Market Volume (MT) Analysis by End Use, 2014-2029

    Figure 55: Latin America Egg Protein Market Value Share (%) and BPS Analysis by Function, 2019 & 2029 

    Figure 56: Latin America Egg Protein Market Y-o-Y Growth (%) Projections by Function, 2019-2029 

    Figure 57: Latin America Egg Protein Market Value (US$ Mn), Analysis by Function, 2014-2029

    Figure 58: Latin America Egg Protein Market Volume (MT) Analysis by Function, 2014-2029

    Figure 59: Latin America Ready-to-Drink Market Attractiveness by Country, 2019-2029 

    Figure 60: Latin America Ready-to-Drink Market Attractiveness by Flavor, 2019-2029 

    Figure 61: Latin America Ready-to-Drink Market Attractiveness by End Use, 2019-2029 

    Figure 62: Latin America Ready-to-Drink Market Attractiveness by Function, 2019-2029 

    Figure 63: Europe Egg Protein Market Value Share (%) and BPS Analysis by Country, 2019 & 2029 

    Figure 64: Europe Egg Protein Market Y-o-Y Growth (%) Projections by Country, 2019-2029 

    Figure 65: Europe Egg Protein Market Value (US$ Mn), Analysis by Country, 2014-2029

    Figure 66: Europe Egg Protein Market Volume (MT) Analysis by Country, 2014-2029

    Figure 67: Europe Egg Protein Market Value Share (%) and BPS Analysis by Flavor, 2019 & 2029 

    Figure 68: Europe Egg Protein Market Y-o-Y Growth (%) Projections by Flavor, 2019-2029 

    Figure 69: Europe Egg Protein Market Value (US$ Mn), Analysis by Flavor, 2014-2029 

    Figure 70: Europe Egg Protein Market Volume (MT) Analysis by Flavor, 2014-2029 

    Figure 71: Europe Egg Protein Market Value Share (%) and BPS Analysis by End Use, 2019 & 2029 

    Figure 72: Europe Egg Protein Market Y-o-Y Growth (%) Projections by End Use, 2019-2029 

    Figure 73: Europe Egg Protein Market Value (US$ Mn), Analysis by End Use, 2014-2029

    Figure 74: Europe Egg Protein Market Volume (MT) Analysis by End Use, 2014-2029

    Figure 75: Europe Egg Protein Market Value Share (%) and BPS Analysis by Function, 2019 & 2029 

    Figure 76: Europe Egg Protein Market Y-o-Y Growth (%) Projections by Function, 2019-2029 

    Figure 77: Europe Egg Protein Market Value (US$ Mn), Analysis by Function, 2014-2029

    Figure 78: Europe Egg Protein Market Volume (MT) Analysis by Function, 2014-2029

    Figure 79: Europe Ready-to-Drink Market Attractiveness by Country, 2019-2029 

    Figure 80: Europe Ready-to-Drink Market Attractiveness by Flavor, 2019-2029 

    Figure 81: Europe Ready-to-Drink Market Attractiveness by End Use, 2019-2029 

    Figure 82: Europe Ready-to-Drink Market Attractiveness by Function, 2019-2029 

    Figure 83: Asia Pacific Egg Protein Market Value Share (%) and BPS Analysis by Country, 2019 & 2029 

    Figure 84: Asia Pacific Egg Protein Market Y-o-Y Growth (%) Projections by Country, 2019-2029 

    Figure 85: Asia Pacific Egg Protein Market Value (US$ Mn), Analysis by Country, 2014-2029

    Figure 86: Asia Pacific Egg Protein Market Volume (MT) Analysis by Country, 2014-2029

    Figure 87: Asia Pacific Egg Protein Market Value Share (%) and BPS Analysis by Flavor, 2019 & 2029 

    Figure 88: Asia Pacific Egg Protein Market Y-o-Y Growth (%) Projections by Flavor, 2019-2029 

    Figure 89: Asia Pacific Egg Protein Market Value (US$ Mn), Analysis by Flavor, 2014-2029 

    Figure 90: Asia Pacific Egg Protein Market Volume (MT) Analysis by Flavor, 2014-2029 

    Figure 91: Asia Pacific Egg Protein Market Value Share (%) and BPS Analysis by End Use, 2019 & 2029 

    Figure 92: Asia Pacific Egg Protein Market Y-o-Y Growth (%) Projections by End Use, 2019-2029 

    Figure 93: Asia Pacific Egg Protein Market Value (US$ Mn), Analysis by End Use, 2014-2029

    Figure 94: Asia Pacific Egg Protein Market Volume (MT) Analysis by End Use, 2014-2029

    Figure 95: Asia Pacific Egg Protein Market Value Share (%) and BPS Analysis by Function, 2019 & 2029 

    Figure 96: Asia Pacific Egg Protein Market Y-o-Y Growth (%) Projections by Function, 2019-2029 

    Figure 97: Asia Pacific Egg Protein Market Value (US$ Mn), Analysis by Function, 2014-2029

    Figure 98: Asia Pacific Egg Protein Market Volume (MT) Analysis by Function, 2014-2029

    Figure 99: Asia Pacific Ready-to-Drink Market Attractiveness by Country, 2019-2029 

    Figure 100: Asia Pacific Ready-to-Drink Market Attractiveness by Flavor, 2019-2029 

    Figure 101: Asia Pacific Ready-to-Drink Market Attractiveness by End Use, 2019-2029 

    Figure 102: Asia Pacific Ready-to-Drink Market Attractiveness by Function, 2019-2029 

    Figure 103: MEA Egg Protein Market Value Share (%) and BPS Analysis by Country, 2019 & 2029 

    Figure 104: MEA Egg Protein Market Y-o-Y Growth (%) Projections by Country, 2019-2029 

    Figure 105: MEA Egg Protein Market Value (US$ Mn), Analysis by Country, 2014-2029

    Figure 106: MEA Egg Protein Market Volume (MT) Analysis by Country, 2014-2029

    Figure 107: MEA Egg Protein Market Value Share (%) and BPS Analysis by Flavor, 2019 & 2029 

    Figure 108: MEA Egg Protein Market Y-o-Y Growth (%) Projections by Flavor, 2019-2029 

    Figure 109: MEA Egg Protein Market Value (US$ Mn), Analysis by Flavor, 2014-2029 

    Figure 110: MEA Egg Protein Market Volume (MT) Analysis by Flavor, 2014-2029 

    Figure 111: MEA Egg Protein Market Value Share (%) and BPS Analysis by End Use, 2019 & 2029 

    Figure 112: MEA Egg Protein Market Y-o-Y Growth (%) Projections by End Use, 2019-2029 

    Figure 113: MEA Egg Protein Market Value (US$ Mn), Analysis by End Use, 2014-2029

    Figure 114: MEA Egg Protein Market Volume (MT) Analysis by End Use, 2014-2029

    Figure 115: MEA Egg Protein Market Value Share (%) and BPS Analysis by Function, 2019 & 2029 

    Figure 116: MEA Egg Protein Market Y-o-Y Growth (%) Projections by Function, 2019-2029 

    Figure 117: MEA Egg Protein Market Value (US$ Mn), Analysis by Function, 2014-2029

    Figure 118: MEA Egg Protein Market Volume (MT) Analysis by Function, 2014-2029

    Figure 119: MEA Ready-to-Drink Market Attractiveness by Country, 2019-2029 

    Figure 120: MEA Ready-to-Drink Market Attractiveness by Flavor, 2019-2029 

    Figure 121: MEA Ready-to-Drink Market Attractiveness by End Use, 2019-2029 

    Figure 122: MEA Ready-to-Drink Market Attractiveness by Function, 2019-2029 

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