The functional beverage industry continues to grow annually. With an increased focus towards health and wellness, beverage ingredients play a vital role. Baobab ingredient beverages are expected to increase during the forecast period, as consumers are desiring nutritional drinks with high nutrition value, without added artificial ingredients or other sugars. Further, there’s a lot of innovation in the healthy beverage space with baobab ingredients, with new product launches focused on functional and value-added drinks.

Revenue generated from the baobab ingredient market is estimated to be valued at roughly US$ 3,921.1 Mn by the end of 2018 and is expected to increase at a CAGR of 5.3% over the forecast period. The global baobab ingredient market is expected to be valued at approximately US$ 6,289.4 Mn by the end of 2026. The baobab ingredient market is expected to increase 1.5x its current size by value by the end of the forecast period. The global baobab ingredient market was pegged at 142,880 tons in 2017, and is forecast to reach 223,765 tons by the end of 2026, expanding at a CAGR of 5.0%. The baobab ingredient market is estimated to represent an incremental $ opportunity of US$ 2,138.7 over the forecast period.

baobab ingredient market

Baobab Ingredient Market: Drivers & Restraints

The demand for baobab ingredients is inevitable, and the baobab tree is known as the ‘tree of life’, which consists of high amounts of vitamin C found in baobab fruits. Baobab ingredients contain essential minerals, energetic fiber, and antioxidants, which helps in boosting energy levels; aids with liver detoxification, cleansing, and detoxifying; reduces anxiety; improves the immunity system; and exhibits anti-aging properties.

Beverages or products of baobab ingredients that taste similar to the key ingredients are trending, and companies are responding by simplifying flavor profiles. Consumers are demanding baobab ingredient-based products whose flavors are authentic and taste true to nature due to the preference for fresh and aromatic components, as the pulp of the fruit is used in baking as a milk-curdling agent, as a flavoring for yogurt and ice cream, and as a source of calcium for pregnant and lactating women which is boosting the demand for baobab ingredient in the market.

Changing consumer preferences, tastes, and eating and purchasing habits, as well other factors may hamper the growth of the baobab ingredient market, affecting the sector, including new market entrants and demographic changes.

Baobab Ingredient Market: Taxonomy

By product type, the baobab ingredient market is segmented into baobab pulp, baobab powder, and baobab oil. The baobab powder type segment is likely to be the most attractive segment in the baobab ingredient market during the forecast period, owing to its novel antioxidant properties, which is becoming popular amongst health conscious consumers. On the basis of application, the baobab ingredient market can be segmented into industrial and retail. The industrial segment is estimated to account for a significant revenue share of 76.8% in 2026, and is expected to register a significant growth rate during the forecast period in the global baobab ingredient market. By source, the baobab ingredient market is segmented into organic and conventional. The conventional segment is likely to be the most attractive segment during the forecast period in the global baobab ingredient market. Furthermore, on the basis of distribution channel, the baobab ingredient market is segmented into direct and indirect. The indirect segment is further sub-segmented into specialty stores, online stores, and others. Amongst these sub-segments, the specialty stores segment is anticipated to occupy the largest market share of 65.0% in 2018 in the baobab ingredient market. The online stores sub-segment is expected to register a high growth rate during the forecast period in the global baobab ingredient market.

Baobab Ingredient Market: Analysis by Region

On the basis of region, the baobab ingredient markets in North America and Europe are expected to dominate over the forecast period, followed by Asia Pacific. The Asia Pacific baobab ingredient market is anticipated to become a leading player during the forecast period, with a significant CAGR, attributed to an increase in consumer awareness about the benefits associated with baobab ingredients in the region.

Some of the major companies operating in the global baobab ingredient market are Woodland Foods, B'Ayoba (Pvt) Ltd., Afriplex Pty Ltd., Aduna Limited, Mighty Baobab Limited, Halka B Organics, PhytoTrade Africa, Indigo Herbs Limited, Atacora, Baobab Fruit Company Senegal, TheHealthyTree Company, BI Nutraceuticals, Organic Herb Trading, Eco Products, BioessenceTrade, Baobab Foods, NP Nutra, Simpli Ingredients, Organic Africa, Rawsome Foods, and others.

Transparency Market Research offers an 8-year forecast for the global baobab ingredient market between 2018 and 2026. The global baobab ingredient market is expected to register a CAGR of 5.3% during the forecast period. The primary objective of the report is to offer insights on the advancements and opportunities in the baobab ingredient market. The study demonstrates market dynamics that are expected to influence the current challenges and future status of the global baobab ingredient market over the forecast period. This report also offer updates on trends, drivers, restraints, value forecasts, and opportunities for manufacturers operating in the global and regional baobab ingredient markets.

Baobab is a super fruit. The powder can be used as a health supplement and as a food ingredient. Baobab ingredients are rich in vitamin C, calcium, and magnesium. Baobab ingredients are antioxidants and have prebiotic properties. Baobab ingredients are a natural source of dietary fibers, minerals, and organic acids. Baobab is native to most of Africa, especially abundant in drier, less tropical climatic areas. Boabab contains bioactive ingredients, which include triterpenoids, flavonoids, and phenol compounds, which also contain sterols and saponins. Baobab ingredients have one of the highest antioxidant capacities of any in the world, with more than double the antioxidants per gram of goji berries, and more than blueberries and pomegranates.

Key Segments Covered

  • Product Type
  • Source
  • Application
  • Distribution Channel
  • Region

On the basis of source, the baobab ingredient market can be segmented into organic and conventional. The conventional segment is estimated to account for a significant revenue share of 79.5 % in 2026, and is expected to register a significant growth rate in the baobab ingredient market during the forecast period. Furthermore, on the basis of distribution channel, the baobab ingredient market is segmented into direct and indirect. The indirect segment is further sub-segmented into specialty stores, online stores, and others. Amongst these sub-segments, the specialty stores segment is anticipated to occupy the largest market share of 65.4% in 2026. The online stores sub-segment is expected to register a high growth rate during the forecast period. By type, the baobab ingredient market is segmented into baobab pulp, baobab powder, and baobab oil. The baobab powder segment is likely to be the most attractive segment during the forecast period, owing to its versatile nature and wide range of applications. Baobab powder is used as an ingredient in the beverage industry. By application, the baobab ingredient market is segment as industrial and retail. The industrial segment is likely to be the most attractive segment in the baobab ingredient market over the forecast period with the highest market share.

The report provides a baobab ingredient market outlook for 2018-2026, and sets the forecast within the context of the baobab ingredient ecosystem, including product offerings as well as new product developments in the global baobab ingredient market. There is a section in the report that highlights the demand for baobab ingredients. It also includes the market share of each segment according to the region with analysis towards baobab ingredient market trends, respectively. This study discusses the key trends contributing to the growth of the global baobab ingredient market, as well as analyzes the degree at which the drivers are influencing the global baobab ingredient market.

In the final section of the baobab ingredient market report, a competitive landscape of the key players is provided. Key players in the global baobab ingredient market include Woodland Foods, TheHealthyTree Company, Simpli Ingredients, Rawsome Foods, PhytoTrade Africa, Organic Herb Trading, Organic Africa, NP Nutra, Mighty Baobab Limited, Indigo Herbs Limited, Halka B Organics, Eco Products, BioessenceTrade, BI Nutraceuticals, B'Ayoba (Pvt) Ltd., Baobab Fruit Company Senegal, Baobab Foods, Atacora, Afriplex, and Aduna Limited.

In addition, it is imperative to note that, in an ever-fluctuating global economy, we not only conduct forecasts in terms of CAGR, but also analyze on the basis of key parameters, such as year-on-year (Y-o-Y) growth, to understand the predictability of the baobab ingredient market and to identify the right opportunities.

Key Regions/Countries Covered

  • North America
  • Latin America
  • Europe
  • APAC
  • MEA
.