Water Indicating Labels Market: An Overview

Water indicating labels change color when exposed to water. These labels change color within seconds of water contact, and the color change remains for an extended period even after submersion in water. Water indicating labels are primarily used for verifying water damage during transit and validating customer warranty claims. These are self-adhesive labels can be printed using thermal, flexographic or screen printing processes. Water indicating labels are long lasting and possess exceptional resistance from oxidizers. Moreover, the water indicating labels can be equipped with security features to ensure better control and authenticity.

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Water Indicating Labels Market: Dynamics

As water indicating labels provide clear evidence of water intrusion, they are used where interference with water causes critical damage. Sensitive electronics such as mobile handsets, processors and other devices which are prone to water damage employ water indicating labels. Use of water indicating labels aids in controlling false warranty claims. These labels change their color when they come in contact with liquid. Water indicating labels are placed inside electronic devices like mobile phones, laptops, tablets, etc. The color change notifies that electronic product has been exposed to water and may or may not be covered under warranty.

Additionally, using water indicating labels for detection of water intrusion is relatively an economical method for detecting water damage. These factors are expected to be the major drivers for the growth of water indicating labels market in the coming years. Manufacturers of water indicating labels are focusing on enhancing the label performance and reduce the chances of false detection due to humidity. Also, water indicating labels are customizable, and therefore can be used for various surfaces, which increases the scope of growth of the global water indicating labels market. Thus, it is anticipated that the global water indicating labels market will continue to flourish over the forecast period, fueled by increasing demand for water indicating labels as an efficient and economical way of identifying damage caused by water entry. Despite the positive outlook, the growth of global water indicating labels market might be hampered by the use of plastic in the manufacturing of water indicating labels.

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Water Indicating Labels Market: Segmentation

Globally, the water indicating labels market has been segmented by material and end-uses

On the basis of material, the global water indicating labels market has been segmented as follows

  • Paper
  • Polyester

On the basis of end-uses, the global water indicating labels market has been segmented as follows

  • Laptops
  • Mobiles
  • Cameras
  • Other electronic devices

Water Indicating Labels Market: Regional Outlook

Geographically, the water indicating labels market has been segmented as North America, Latin America, Western Europe, Eastern Europe, Asia Pacific excl. Japan (APEJ), Middle East & Africa (MEA) and Japan. The Western Europe region is expected to maintain its dominance in the global water indicating labels market during the forecast period. The North America region is expected to follow the Western Europe region in terms of value and volume and projected to register substantial growth in the coming years. The Asia Pacific excluding Japan (APEJ) region is expected to attain a remarkable growth rate of water indicating labels market during the forecast period. The expansion of the electronics industry is likely to propel the growth of water indicator labels market in the APEJ region. China is expected to be one of the most attractive markets in terms of incremental opportunity. India is expected to outpace other countries in APEJ region in terms of the growth rate of water indicating labels market. The Middle East & Africa and Latin America regions are expected to have a positive outlook for the water indicating labels market during the forecast period.

Water Indicating Labels Market: Key Players

Some of the key players operating in the global water indicating labels market are Brady Corporation, NovaVision Inc., S. Anand Packaging Pvt. Ltd., Anchor Graphics Inc., 3M Company, MR Label Co., Avery Dennison among others.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
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  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

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10. What will be the barrier to entry for new players in the market?

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Water Indicating Labels Market

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