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Global Wrapping Paper Market - Overview

Wrapping papers are mainly decorative or kraft papers which are used for gift wrapping of several end use applications. In recent few years there have been an increase in the usage of packaging for increasing the aesthetic look and appeal. The need for environmental and eco - friendly packaging material for several end use applications have given scope for wrapping paper market. Coupled with mounting concerns regarding the usage and of plastic products for packaging are some of the crucial factors boosting the wrapping paper materials in developing regions across the globe. The wrapping paper market is expected to grow significantly over the forecast period.

Global Wrapping Paper Market - Dynamics

The changing lifestyle and increase in per capita income of several end users in developing countries across the globe are creating growth opportunities for wrapping paper market. Furthermore, large e – commerce companies such as amazon, flipkart, snapdeal, alibaba, etc. are playing vital role for fueling the demand for wrapping paper market. In addition, manufacturers of wrapping paper are directing the business segments towards retail promotion objectives. Wrapping paper with high - quality printing and design, helps in providing effective advertising promotion of consumer goods. The increase need for eco – friendly and sustainable packaging have significantly increase the need for wrapping papers and is anticipated to witness significant growth over the forecast period. 

Global Wrapping Paper Market - Segmentation

The global wrapping paper market can be segmented by material type, packaging type, printing technology and by end use applications. Pricing has being done based on material type segment in US$ million and the volume is considered in tonnes.

On the basis of material type, the global wrapping paper market is segmented into -

  • Unbleached wrapping paper
  • Bleached wrapping paper
  • Recycled wrapping paper
  • Kraft wrapping paper

On the basis of packaging type, the global wrapping paper market is segmented into -

  • Primary packaging
  • Secondary packaging
  • Tertiary packaging

On the basis of printing technology, the global wrapping paper market is segmented into -

  • Digital printing
  • Roto - gravure printing
  • Flexographic printing
  • Lithographic printing

On the basis of end use application, the global wrapping paper market is segmented into 

  • Food & beverages
  • Personal care & cosmetics
  • Pharmaceuticals
  • Food service
  • Industrial wrapping paper
  • Others

Wrapping paper are mainly used for gift wrapping of several different applications such as food, beverages, personal care & cosmetics, etc. which are being mostly preferred by consumers. 

Global Wrapping Paper Market – Regional Overview

The global wrapping paper market can be divided into seven major regions which are as follows -

  • North America
  • Asia - Pacific excluding Japan (APEJ)
  • Latin America
  • Eastern Europe
  • Western Europe
  • Japan
  • Middle East & Africa (MEA)

The North America wrapping paper market is expected to outdo the rest of the regions in terms of market value and volume. However, factors such as changing lifestyle, increasing internet penetration, and high rate of growth in preference for e-commerce platforms in countries such as India are expected to spearhead the growth of the wrapping papers market in the Asia Pacific. Therefore, the Asia Pacific region is expected to witness the highest growth rate during the forecast period. 

Global Wrapping Paper Market – Key players

Few of the key players in the wrapping paper market are International Paper Company, Oji Paper Co., Ltd., Nippon Paper Group, Inc., Rengo Co., Ltd., Mondi Group Plc., SCA Packaging Ltd., Japan Pulp & Paper Co Ltd, Smurfit Kappa Group Plc., Stora Enso Oyj, DS Smith Plc, Gascogne SA, Sequana SA, Boxes Prestige Ltd., Deufol AG, Sonoco Products Company, Graphic Packaging Holding Company, KapStone Paper and Packaging Corporation, WestRock Company, Griff Paper and Film Co., etc.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

With a robust experience in creating exceptional market reports, Transparency Market Research has emerged as one of the trusted market research companies among a large number of stakeholders and CXOs. Every report at Transparency Market Research goes through rigorous research activity in every aspect. The researchers at TMR keep a close watch on the market and extract beneficial growth-boosting points. These points help the stakeholders to strategize their business plans accordingly.

TMR researchers conduct exhaustive qualitative and quantitative research. This research involves taking inputs from the experts in the market, focused attention on recent developments, and others. This method of research makes TMR stand out from other market research firms.

Here's how Transparency Market Research helps the stakeholders and CXOs through the reports:

Inculcation and Evaluation of Strategic Collaborations: The TMR researchers analyze recent strategic activities like mergers, acquisitions, partnerships, collaborations, and joint ventures. All the information is compiled and included in the report.

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Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Wrapping Paper Market