Twist Wrap Paper Market: An Overview

The twist wrap paper is used to package the confectionery or gifts to avoid the sealing and allow the hassle-free unwrapping. The twist wraps are made up of plastic or cellophane and paper by considering the products which are to be packing. In terms of confectionery applications. Twist wrap paper is the most prominent packaging format for chocolate, candy, toffees, lollipops, chewing gums, and bakery items across the globe. In the market, a wide range of twist wrap paper offered in different colors with high printability. The non-stick coating and excellent stretchability are the key properties due to which the twist wrap paper is used for the packaging of chocolate and candies. The plastic or wax coated twist wrap paper used to provide an excellent barrier against moisture and heat. Mars Wrigley Confectionery, Ferrero Group, Mondel?z International, Meiji Co Ltd, Nestlé SA, Hershey Co, and other leading confectionery companies are responsible for setting the trends and influence the global twist wrap paper market.

Twist Wrap Paper Market: Dynamics

According to Switzerland based company Barry Callebaut, the well-known global supplier of chocolate and cocoa products, sales volumes increased by 8% to near about 1 Mn tonnes in the six months to end of February, driven by increases in all regions but especially Asia. These rapid growths in demand for chocolate and other confectionery products are projected to help in the improvement of global twist wrap paper market. The confectionery manufacturers mostly prefer the twist wrap papers for fast machine and packaging performance. The demand for twist wrap films is estimated to restrain the growth of global twist wrap paper market during the forecast period. The designed and glossy twist wrap paper for packaging on the gift is increased in terms of demand. The manufacturing attractive twist wrap paper along with high tensile properties and permeable to water and outer environment is trending among the key manufacturers. Confectionery companies looking forward to using the high properties twist wrap paper to build the strong brand identity and meeting the consumer’s demands. The use of small sachet for packaging the chocolate or candies is hampering the growth of twist wrap paper market.

Twist Wrap Paper Market: Segmentation

On the basis of thickness, the global twist wrap paper is segmented into:

  • Below 20 Micron
  • 20 - 30 Micron
  • Above 30 Micron

On the basis of printability, the global twist wrap paper is segmented into:

  • Printed
  • Non-printed

On the basis of the layer, the global twist wrap paper is segmented into:

  • Single Layer
  • Multi-layer

On the basis of application, the global twist wrap paper is segmented into:

  • Confectionery
    • Sweets
    • Chocolate
    • Gum
  • Cough Drop
  • Gift Wrapping

Twist Wrap Paper Market: Geographical Outlook

Global twist paper market growth mainly depends upon the growth of the confectionery industry. China is projected to dominate the global twist paper market due to high consumption of chocolate. In Western Europe, Germany, France, and United Kingdom are the key marketplace for the twisted paper due to the home of biggest industry players in confectionery product manufacturing. Latin America and Middle East & Africa are expected to show the sluggish growth in the demand of twist wrap paper market during the forecast period. The increased production of the machine for wrapping the confectionery products in North America region is expected to be helpful in the growth of the twist wrap paper market. The ban on plastic for food packaging by the European Union is playing a key role in expanding the market share of twist wrap paper in the European region.  

Twist Wrap Paper Market: Key Players

Some of the key players operating in the global twist wrap paper market are as follows:

  • Zimmer Paper Products, Inc.
  • BPM Inc.
  • Swiss Pac Pvt Ltd
  • KM Packaging Services Ltd.
  • Polysack Ltd
  • Ahlstrom-Munksjö Oyj
  • Moneta Packaging U.K. Ltd
  • Varipack AG
  • Bomarko Inc.
  • Catty Corporation
  • Burrows Paper Corporation

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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