Touch screens are widely used in retail applications and enable users to streamline processes, reduce manpower and provide better customer service. From retail point of view the retail touch screen displays are used to make advertisement more attractive and beneficial to the customers therefore the retail touch screen displays are gradually replacing the traditional retail stores. With a single touch of finger these displays can provide a world of information and services to the consumers. With the use of retail touch screen display the customers can find nearby stores, compare similar products online and find it with lower prices.
To sense the touch a protection layer, a touch sensor, and other components are being used in the touch screen display. Based on type of screen, a touchscreen commonly works upon using fingers, or stylus (a small pen shaped instrument which is used to input command to a graphics tablet, mobile device, or computer screen).
The touch sensors provide a wide range of applications for multiple industry verticals which includes gaming, transportation, POP devices, ATMs, retail signage (includes everything from POP displays to large banners viewable from far away), media players, personal computers, and laptops. Owing to the increasing attraction for android platform and iPad in retail industry, the touch screen display market is expected to grow at a decent rate during the forecast period. One of the greatest benefits of touchscreens is the intuitive interaction between user and device. For this reason manufacturers around the world are committing to touchscreen technology.
The global retail touch screen display market is primarily driven by factors such as increasing use of touchscreen devices, increased consumers spending on electric devices, ease of access, and increasing efficiency of these devices. With the increasing technology advancement, the retail touch screen displays are also being more advanced. However, the production cost for retail touch screen display is increasing owing to the high cost of raw materials and this is a major hindrance in the global market growth. In order to survive in this competitive environment the retailers are looking for new ways to attract and even keep the existing customers. As a result of this, the overall growth of the global market has been increased.
Some of the major trends in the global retail touch screen display market includes multi touch technology in touchscreen solutions, which is expected to augment the user experience and increase the growth rate of global market during the forecast period. This is an additional advantage to touch screen technology and the users are getting more attracted to touch screen displays owing to multi touch panel technology. This is encouraging the manufacturers to focus on the development of display multi-touchscreen functionalities.
The global retail touch screen display market can be segmented on the basis of technology, applications, and geography. Based on technology the market can be bifurcated into infrared technology, capacitive technology, acoustic technology, resistive technology, optical technology, and embedded technology. The capacitive technology can be further categorized into projected capacitive technology and surface capacitive technology. The acoustic technology can be further divided into dispersive signal touch, surface acoustic, wave acoustic, and pulse recognition. Among all the technology, the capacitive touch technology and resistive touch technology are anticipated to dominate the global retail touch screen display market. Furthermore, the application segment of global retail touch screen display market can be diversified into banking kiosk, signature capture, self service center, check-in/check-out kiosk, portable devices, and point of sale equipment. The geographical diversification of the global retail touch screen display market includes North America, Europe, Asia Pacific, Middle East and Africa, and South America.
Some of the key players operating in the global retail touch screen display market includes 3M, FIRICH ENTERPRISES CO, LTD., Elo Touch Solutions, Inc., Planar Systems, Touch International, Inc., Flat Vision Products, AOPEN Inc., Flytech Technology Co., Ltd., PROMETHEAN LIMITED, Posiflex Technology, Cypress Semiconductor Corporation, Hisense USA, and Innolux Corporation.
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