The global food and beverage industry is witnessing an exponential rise in demand for various seed butter products, owing to their high nutritional profile. Pumpkin seed butter is also expected to gain increased penetration in the global food and beverage industry, attributed to the increasing consumers’ in a healthy diet. Pumpkin seed butter is free of trans fats, is non-hydrogenated, and wheat and gluten-free. Pumpkin seed butter is gaining increased penetration as a healthy substitute to nut butter due to the risk of allergic reactions. Pumpkin seed butter contains a variety of antioxidants including hormone-balancing lignans, disease-fighting polyphenols, and vitamin E.
Evolving lifestyles, cultural changes, and increased consumer consciousness and sophistication are the factors that have had a profound impact on the dietary preferences of the consumers’. The increased penetration of high protein diet in recent years have initiated another food trend of healthy snacking. The convenience and quality of pumpkin seed butter are considered to be unmatched, both in foodservice as well as the retail industries. However, the concerns regarding the genetically modified crops and lack of awareness about pumpkin seed butter are the factors that can cause hindrance in the growth of the global pumpkin seed butter market.
Various Health Benefits Associated with Pumpkin Seed Butter to Trigger Sales
Pumpkin seed butter is known to be a good source of magnesium, phosphorous, manganese, and many other nutrients responsible for enhancing the health of the heart, bones, hair, and other functions. The presence of omega-3 and omega-6 fatty acids, fiber, and antioxidants is associated with benefits for both liver and heart health. The fiber in pumpkin seed butter is known to lower the amount of cholesterol in the blood and reduce the risk of heart diseases. Apart from this, weight loss and improved digestion are the other health benefits offered by pumpkin seed butter. The high content of vitamin E and other antioxidants helps to strengthen the immune system and maintain healthy blood vessels. The unique nutritional profile and the diverse health benefits offered by pumpkin seed butter is boosting the growth of the pumpkin seed butter market globally.
Based on the Nature, the global Pumpkin Seed Butter Market can be segmented as follows
Based on the type, the global Pumpkin Seed Butter Market can be segmented as follows
Based on the End Use, the global Pumpkin Seed Butter Market can be segmented as follows
Based on the Distribution channel, the global Pumpkin Seed Butter Market can be segmented as follows
Based on the region, the global Pumpkin Seed Butter Market can be segmented as follows
Some of the key players engaged in the production of pumpkin seed butter are New World Organics, Blue Mountain Organics, 88 Acres The Seed Co., Botanical Beauty, Windy City Organics, LLC., Gerbs Allergy Friendly Foods, Omega Nutrition and few others.
Companies engaged in the production of pumpkin seed butter are emphasizing on product expansion strategy and offering products that are in line with consumer trends. The organic food market is anticipated to witness increased development in terms of sales volume in different segments owing to the increased consumer preference for natural foods produced in more sustainable production techniques. The organic trend is already recognized by a majority of the key players operating in the pumpkin seed butter market. Manufacturers are investing huge amounts in process development that are in accordance with different industrial standards and to ensure the production of certified organic pumpkin seed butter products. The evolving consumer demand for organic food products is expected to open more room for opportunities for the key players engaged in the production of pumpkin seed butter.
Geographically, the European region is expected to dominate the pumpkin seed butter market owing to the evolving trend of healthy snacking and the rising combination of health and indulgence in this region. Increased health consciousness among consumers has led to the increased consumer preference for healthy choices with natural and functional ingredients. North America is expected to hold the second-highest share in the pumpkin seed butter market, owing to the changing concept of health and wellness and surge in demand for products that deliver an improved sense of general wellbeing. However, the emerging markets of South Asia and East Asia are expected to showcase high growth rates in the pumpkin seed market, owing to rapid urbanization, rising disposable income, and increased consumer spending on plant-based products.
With the spread of Covid-19, many countries across the globe are forced to take serious actions to limit the spread of the virus. Social isolation policies, such as shutting down of industrial organizations, closure of foodservice chains, limiting work activities, and restricting the mobility of people are some of the measures undertaken by governing authorities to limit the spread of Covid-19. These preventive measures have shown an immediate and significant impact on the different global industries, including the food and beverage industry as well. However, the impact of Covid-19 on the pumpkin seed butter market is expected to be moderate, owing to the increased demand for health beneficial and plant-based products during the pandemic.
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