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Pumpkin Seed Butter Market: Market Outlook

The global food and beverage industry is witnessing an exponential rise in demand for various seed butter products, owing to their high nutritional profile. Pumpkin seed butter is also expected to gain increased penetration in the global food and beverage industry, attributed to the increasing consumers’ in a healthy diet. Pumpkin seed butter is free of trans fats, is non-hydrogenated, and wheat and gluten-free. Pumpkin seed butter is gaining increased penetration as a healthy substitute to nut butter due to the risk of allergic reactions. Pumpkin seed butter contains a variety of antioxidants including hormone-balancing lignans, disease-fighting polyphenols, and vitamin E.

Evolving lifestyles, cultural changes, and increased consumer consciousness and sophistication are the factors that have had a profound impact on the dietary preferences of the consumers’. The increased penetration of high protein diet in recent years have initiated another food trend of healthy snacking. The convenience and quality of pumpkin seed butter are considered to be unmatched, both in foodservice as well as the retail industries. However, the concerns regarding the genetically modified crops and lack of awareness about pumpkin seed butter are the factors that can cause hindrance in the growth of the global pumpkin seed butter market.

Pumpkin Seed Butter Market: Market Dynamics

Various Health Benefits Associated with Pumpkin Seed Butter to Trigger Sales

Pumpkin seed butter is known to be a good source of magnesium, phosphorous, manganese, and many other nutrients responsible for enhancing the health of the heart, bones, hair, and other functions. The presence of omega-3 and omega-6 fatty acids, fiber, and antioxidants is associated with benefits for both liver and heart health. The fiber in pumpkin seed butter is known to lower the amount of cholesterol in the blood and reduce the risk of heart diseases. Apart from this, weight loss and improved digestion are the other health benefits offered by pumpkin seed butter. The high content of vitamin E and other antioxidants helps to strengthen the immune system and maintain healthy blood vessels. The unique nutritional profile and the diverse health benefits offered by pumpkin seed butter is boosting the growth of the pumpkin seed butter market globally.

Pumpkin Seed Butter Market: Segmentation

Based on the Nature, the global Pumpkin Seed Butter Market can be segmented as follows

  • Organic
  • Conventional

Based on the type, the global Pumpkin Seed Butter Market can be segmented as follows

  • Regular
  • Salted
  • Sweetened

Based on the End Use, the global Pumpkin Seed Butter Market can be segmented as follows

  • Food Processing
    • Baked goods
    • Cereals and Breakfast
    • Smoothies
    • Others
  • Foodservice Industry
  • Retail/Household
  • Cosmetics and Personal care
  • Others

Based on the Distribution channel, the global Pumpkin Seed Butter Market can be segmented as follows

  • Business to Business
  • Business to Consumer
    • Hypermarkets/Supermarkets
    • Specialty Stores
    • Online Retail
    • Other retail formats

Based on the region, the global Pumpkin Seed Butter Market can be segmented as follows

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • Middle East & Africa

Pumpkin Seed Butter Market: Key Players

Some of the key players engaged in the production of pumpkin seed butter are New World Organics, Blue Mountain Organics, 88 Acres The Seed Co., Botanical Beauty, Windy City Organics, LLC., Gerbs Allergy Friendly Foods, Omega Nutrition and few others.

Pumpkin Seed Butter Market: Opportunities

Companies engaged in the production of pumpkin seed butter are emphasizing on product expansion strategy and offering products that are in line with consumer trends. The organic food market is anticipated to witness increased development in terms of sales volume in different segments owing to the increased consumer preference for natural foods produced in more sustainable production techniques. The organic trend is already recognized by a majority of the key players operating in the pumpkin seed butter market. Manufacturers are investing huge amounts in process development that are in accordance with different industrial standards and to ensure the production of certified organic pumpkin seed butter products. The evolving consumer demand for organic food products is expected to open more room for opportunities for the key players engaged in the production of pumpkin seed butter.

Pumpkin Seed Butter Market: Regional Outlook

Geographically, the European region is expected to dominate the pumpkin seed butter market owing to the evolving trend of healthy snacking and the rising combination of health and indulgence in this region. Increased health consciousness among consumers has led to the increased consumer preference for healthy choices with natural and functional ingredients. North America is expected to hold the second-highest share in the pumpkin seed butter market, owing to the changing concept of health and wellness and surge in demand for products that deliver an improved sense of general wellbeing. However, the emerging markets of South Asia and East Asia are expected to showcase high growth rates in the pumpkin seed market, owing to rapid urbanization, rising disposable income, and increased consumer spending on plant-based products.

Impact of Covid-19 on Pumpkin Seed Butter Market

With the spread of Covid-19, many countries across the globe are forced to take serious actions to limit the spread of the virus. Social isolation policies, such as shutting down of industrial organizations, closure of foodservice chains, limiting work activities, and restricting the mobility of people are some of the measures undertaken by governing authorities to limit the spread of Covid-19. These preventive measures have shown an immediate and significant impact on the different global industries, including the food and beverage industry as well. However, the impact of Covid-19 on the pumpkin seed butter market is expected to be moderate, owing to the increased demand for health beneficial and plant-based products during the pandemic.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Pumpkin Seed Butter Market