Protective Wrapping Paper Market: Overview

The array of protective primary as well as secondary packaging is dizzying, suited to meet strength and style. Wrapping materials offered by protective packaging manufacturers have improved in performance to meet the changing demand in logistics and transportation. The range of materials is vast. Key materials used in the protective wrapping paper market are numerous types of kraft and corrugated packaging. Kraft paper has gained rapid popularity in the protective wrapping paper market for catering to the demand in the food services industry. Kraft paper sheets are needed in large quantities to provide protection to a wide range of fragile products in cargo handling and transportation, which ensures an optimal protection. The versatility of kraft paper rolls for light and heavy materials is notable, and has been shaping the demand trends in the protective wrapping paper market.

A number of other protective wrapping material solutions have also risen in popularity, such as corrugated rolls and self-adhesive corrugated paper. Various types of printing methods used in protective wrapping paper market are flexographic printing, offset printing, digital printing, and inkjet printing. Further, the report authors strive to present a holistic insight into the recent changes in macroeconomic and microeconomic environments that are likely to shape the future course of the market in the next ten years.

Protective Wrapping Paper Market: Key Trends

The key drive for protective wrapping paper is the panoply of demand from logistics and transportation of consumer goods. Rising e-commerce sales of fragile items around the world has spurred the demand for protective wrapping paper to meet different end-user requirements. Numerous factors underpin the business propositions behind the attractive demand for and adoption of wrapping paper for protective applications for the packaging types. The foremost benefits pertains to the economy of the packaging products--they are cost-effective—and their suitability in wide range of applications.

Rise in spending on e-commerce orders by consumers in numerous economies is a key trend that has spurred the use of protective wrapping paper, thus driving lucrative avenues in the protective wrapping paper market. Of note, there has been rise in logistics of electronics through various transportation modes, which has fueled the adoption of high-quality protective packaging of different product dimension. The use of protective wrapping made up of corrugated paper has surged on the back of sheer pace of industrialization in developing regions of the world.

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Protective Wrapping Paper Market: Competitive Dynamics and Key Developments

The competitive dynamics of the global protective wrapping paper market has been traditionally shaped by different performance characteristics end-use industries need for packaging their goods during shipping. For the past few years, recyclability has surged ahead as a prominent trend for all entities in the value chain of the protective wrapping paper market. Producers leverage the recyclability quotient to gain a competitive edge and also to expand product portfolio to strengthen their positions. Leading players are also leaning on targeting new geographies by expanding their production facilities.

Some of the well-entrenched players in the protective wrapping paper market are Mondi Group Plc., Rengo Co., Ltd., Gascogne Papier, Smurfit Kappa Group Plc., Nippon Paper Group, Inc., and DS Smith Plc.

Protective Wrapping Paper Market: Regional Assessment

On the regional front, the dense presence of pulp and paper manufacturing mills and printing companies in North America and European countries have made these highly lucrative markets. Continuous urge for product innovation in protective wrapping paper market has helped boost the prospects of top manufacturers in these regions. On the other hand, packaging companies in Asia Pacific has been gaining stakes. The burgeoning demand for protective packaging in developing economies of the region is expected to drive the engine of growth of the regional market. The opportunities in these protective wrapping paper markets are expected to remain substantial in the next few years as well.                   

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This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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