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Coding and marking is one of the most important part of logistics and manufacturing process of industrial and consumer goods. Coding and marking systems is the equipment that is used to print the product specific details such as lot size, expiry date, manufacturing date and other related details on the product as well as on its packaging in order to provide the authentic information to the consumer. Apart from this it helps manufacturers to secure their brand against counterfeits prevailing in the global coding and marking system market. During the logistics process, an authorized individual in the value chain can track the goods from manufacturing unit till the time it leaves the retail store with the end-user or customer. Apart from the usage of tracking the products, these codes or marks are the factors that indicate the manufacturers focus towards brand building, product traceability, increased safety issues and quality assurance of the product.

Global coding and marking system market: Market Segmentation

Global coding and marking system market is segmented on the basis of technology type and end use type. On the basis of technology type, global coding and marking system market is segmented into continuous inkjet, thermal transfer, laser coding, large character printer and thermal inkjet. Continuous inkjet coding is the most preferred technology in the global coding and marking system market due to its ease of installation. Moreover, this technology is expected to dominate the global coding and marking systems market among all the available technologies whereas, thermal transfer printers is anticipated to be the fastest growing technology in the global coding and marking system market throughout the forecast period.

On the basis of end use type, the global coding and marking system market is segmented into food & beverages, pharmaceutical, consumer products and industrial. Food & beverages segment can be further sub-segmented into fruits & vegetables, meat & poultry, pet food & animal feed, dairy products, packaged food and others. Industrial segment can be further sub-segmented into automotive & aerospace, building material, chemicals, electric components & electronics and others.   

Global coding and marking system market: Market Dynamics

One of the significant factor that is driving the growth of global coding and marking system market is the growing retail sector and increasing demand for FMCG products on the backdrop of socio-economic and demographic factors such as increasing urbanization, growing population and the rising living standard. Moreover, the rising demand for food & beverage industry is another factor that is driving the growth of global coding and marking system market.

In addition to this, increasing government regulatory pressure to meet the industry standards for coding and marking is another factor that is fueling the growth of global coding and marking system market. Currently the development of eco-friendly marking system is the prevailing trend in the global coding and marking system market with the development of marking devices based on biodegradable resin. However, one of the major restraining factor that hamper the growth of global coding and marking system market is the volatility in terms of regular standard upgradation, particularly in the pharmaceutical and food & beverage industries

Global coding and marking system market: Regional Outlook

Geographically, global coding and marking system market is segmented into North America, Latin America, Western Europe, Eastern Europe, APEJ (Asia Pacific excluding Japan), MEA (Middle East & Africa) and Japan. Globally, APEJ is the fastest growing region in the global coding and marking system due to impressive growth of the industrial and retail sector. Furthermore, the emerging countries of APEJ is expected to drive the global coding and marking system market. North America accounts for largest market share of global coding and marking system market and is expected to grow at a healthy rate due to advancement in technology coupled with increasing expenditure by vendors in research and development activities. Being the largest contributor in the total global output of chemicals, Europe coding and marking system market is expected to witness an above average growth rate over the forecast period.

Global coding and marking system market: Major Players

Some of the key players identified across the globe in the coding and marking system market are Markem-Imaje UK Ltd, Overprint Packaging Ltd, Hitachi America Ltd, V.L. Limitronic, S.L., Danaher Corporation, ATD Ltd, RN Mark Inc., Markjet Inc., Squid Ink, an Engage Technologies Corporation Company and ID Technology LLC.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Coding Marking System Market

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