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Printed Tapes Market: Overview

Printed tape packaging represents the company's brand name and logo in order to conveniently distinguish the products that target audience purchase. These printed tapes are used to promote the product in order to increase the revenue of the company. This can be achieved through promotional activities such as personal sales, merchandising, exhibitions, sales promotion, etc. Printed tape packaging is a suitable option for stock handling and instant recognition of the desired product. These tapes ensure easy product differentiation and have high marketing potential. For example, inkjet printing technology has a large impact on the production of packaging printing. This has opened new markets for service providers at competitive expense across a wide variety of applications.

Printed Tapes Market: Dynamics

Rising usage of printing technology for the manufacture of packaging printed tapes by various manufacturers is a major factor projected to fuel the growth of the global demand for print tapes. In addition, growing demand for creative and specialized printing technologies for packaging tape production and increasing demand for esthetically pleasing products are crucial drivers that are likely to drive business growth in the immediate future. Moreover, development in the packaging industry, growing competition for technical innovations and product distinction are some of the additional factors projected to fuel business growth over the next 10 years.

Printed tapes are commonly used in the implementation of barricades and hazard protection. The techniques used in printing tapes assist in dual color and multicolor printing and help to identify various types of warnings and hazards in hazard-specific colors. As a result, demand for road labeling and hazard protection applications is expected to increase dramatically over the projected period.

Technology such as digital printing is anticipated to see the highest development relative to its predecessors in the tape printing market. This can be due to the high quality and accuracy of printing provided by digital technologies. In fact, the steps taken in the printing process are smaller relative to other methods and tend to produce the output more efficiently.

Printed Tapes Market: Segmentation

Globally, the printed tapes market is divided based on product, material, technology, printing ink type, application, & end-use industry

Based on product, the global printed tapes market is segmented into:

  • Acrylic Carton Sealing Tape
  • Hot Melt Carton Sealing Tape
  • Natural Rubber Carton Sealing Tape

Based on material, the global printed tapes market is segmented into:

  • Plastic
    • Polypropylene (PP)
    • Polyvinyl Chloride (PVC)
    • Polyethylene (PE)
    • Polyamide
  • Paper
  • Metal

Based on technology, the global printed tapes market is segmented into:

  • Flexography
  • Lithography
  • Digital Printing
  • Gravure
  • Offset
  • Others (Screen Printing, Letterpress, etc)

Based on printing ink type, the global printed tapes market is segmented into:

  • Water-Based
  • Solvent-Based
  • UV Curable

Based on application, the global printed tapes market is segmented into:

  • Bundling
  • Carton Sealing
  • Tamper Evident Seals
  • Product & Company Identification
  • Others

Based on end-use industry, the global printed tapes market is segmented into:

  • Food & Beverage
  • Consumer Durables
  • Consumer Electronics
  • Healthcare
  • Retail
  • Transportation & Logistics
  • Cosmetics & Toiletries
  • Others

Printed Tapes Market: Regional Outlook

The Asia-Pacific market is substantially increasing global economy due to booming industries such as food & beverage and transport & logistics in emerging economies such as India and China. China is one of the largest producers and providers of printing tape and equipment, which is expected to offer strong growth prospects for the printing tape industry. The North American market was the second largest market in 2016 due to the increasing demand for packaging and transport & logistic applications in the countries of the region.

High costs involved in the construction of a printed tapes plant and fluctuating raw material prices are major factors projected to impede the development of the global printed tapes industry. However, growing investment by numerous big players in developed and emerging countries around the world and rising demand from developing countries such as India and China are expected to generate substantial opportunities for manufacturers operating in the global printed tapes industry.

Printed Tapes Market: Key Players

  • The 3M Company
  • Windmill Tapes
  • Bron Tapes, Inc.
  • Le Mark Group Ltd
  • Easitape
  • Shurtape Technologies, LLC
  • The BoxMaker
  • Packit Packaging Solutions
  • Uline
  • FLEXcon Company, Inc.
  • Cenveo Corporation
  • Xerox Corporation
  • DuPont
  • Canon Inc.
  • WS Packaging Group, Inc.
  • DIC CORPORATION
  • HP Development Company
  • Flint Group
  • SICPA HOLDING SA
  • Preferred Tape Inc.
  • NADCO Tapes & Labels, Inc.
  • Intertape Polymer Group
  • ProtoPak Engineering Corporation.

COVID-19 impact on Printed Tapes Market

Printed tapes market is impacted by coronavirus in many ways as printing technology is the main driver of the printed tapes market. The 3D Printing Technology is very popular among different Retail players in the printed tapes market. As, due to coronavirus the government has imposed lockdown in many parts of the world many of the printed tapes manufacturers have joined their hands together to fight against the novel coronavirus.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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