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SEA Freezer and Beverage and Wine Cooler Market to Expand at 6.40% CAGR 2014-2022, Driven by Surging Demand for Packaged Foods

Transparency Market Research, in a report titled “Freezer and Beverage & Wine Coolers Market - SEA Industry Analysis, Size, Share, Growth, Trends and Forecast 2014 - 2022,” states that the SEA freezer and beverage and wine cooler market is projected to develop at a 6.40% CAGR from 2014 to 2022. The market was valued at just over US$1 bn in 2014.

Browse the full Freezer and Beverage & Wine Coolers Market (By Product Type - Ice-cream Freezers, Chest Freezers, Upright Freezers, Beverage Coolers and Wine Coolers; By Capacity - 500 & above litres, 300 to 500 litres, 200 to 300 litres and 200 & below litres; By Door Type - 4 Door & above, 3 Door, 2 Door and 1 Door) - SEA Industry Analysis, Size, Share, Growth, Trends and Forecast 2014 – 2022 report at

The SEA freezer and beverage and wine cooler market is led by the freezer category, which accounted for a 58% share in 2014. This segment is driven by the growing demand for dairy products, frozen and packaged foods, ice creams, and confectionaries. The boom of the tourism industry and rapid growth of the beverages sector are projected to significantly boost the wine coolers category.

On the basis of freezer type, the market is segmented into chest freezers, ice cream freezers, and upright freezers. Accounting for a 42% share in 2014, ice cream freezers dominated the overall market. The segment of chest freezers is projected to witness the highest CAGR at 7.0% from 2014 to 2022, fueled by the rising demand from traditional retailers and convenience stores.

In terms of freezer capacity, the market is categorized into 200 liters and below, 200-300 liters, 300-500 liters, and 500 liters and above. Making up 32% of the overall freezer market in the SEA region, the segment of 300-500 liters held the largest share in terms of revenue.

On the basis of country, the SEA freezer and beverage and wine cooler market comprises Vietnam, the Philippines, Indonesia, Thailand, and Malaysia. Accounting for a share of nearly 36% in 2014, Indonesia dominated the SEA freezer and beverage and wine cooler market owing to the growing demand for frozen and packaged foods, ready-to-eat meals, and sauces and dressings, and the rise in population.

A stable economy, the increase in foodservice outlets, and the rise in disposable incomes and purchasing power of the consumers are also responsible for the development of the Indonesia freezer and beverage and wine cooler market. Vietnam is the second largest market for freezers and beverage and wine coolers in terms of revenue. Factors such as rapid urbanization, strong GDP, and the advent of KPOs and BPOs have boosted the market in Thailand and this country is anticipated to be the fastest growing market for freezers and beverage and wine coolers by 2022. Analysts also indicate the presence of lucrative opportunities in Malaysia and the Philippines.

The major companies competing in the SEA freezer and beverage and wine cooler market include Concepcion Industrial Corporation, Samemax Refrigeration Sdn Bhd., The Cool Company, Sanden Intercool, Midea Group, South East Asia Hamico Export JSC, GE Corporation, Hoshizaki Singapore Pte Ltd., Frigoglass SA, PT. Royal Sutan Agung, AB Electrolux, and Sharp Electronics Co. Ltd.

Freezer Market, by Product Type

  • Ice-cream Freezers
  • Chest Freezers
  • Upright Freezers

Freezer Market, by Capacity

  • 500 & Above Litres
  • 300 to 500 Litres
  • 200 to 300 Litres
  • 200 to Below Litres

Beverage Cooler Market, by Product Type

  • Beverage Coolers
  • Wine Coolers

Beverage Cooler Market, by Door Type

  • 4 Door & Above Type
  • 3 Door Type
  • 2 Door Type
  • 1 Door Type

Wine Coolers Market, by Capacity Range

  • 6 – 25 Bottle Wine Coolers
  • 26 – 37 Bottle Wine Coolers
  • 38 – 66 Bottle Wine Coolers
  • 66 Bottle and above Wine Coolers

Freezer and Beverage & Wine Cooler Market, by Countries

  • Indonesia
  • Vietnam
  • Thailand
  • Philippines
  • Malaysia

About Us 

Transparency Market Research (TMR) is a global market intelligence company providing business information reports and services. The company’s exclusive blend of quantitative forecasting and trend analysis provides forward-looking insight for thousands of decision makers. TMR’s experienced team of analysts, researchers, and consultants use proprietary data sources and various tools and techniques to gather and analyze information.

TMR’s data repository is continuously updated and revised by a team of research experts so that it always reflects the latest trends and information. With extensive research and analysis capabilities, Transparency Market Research employs rigorous primary and secondary research techniques to develop distinctive data sets and research material for business reports.


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