Demand for non-plastic packaging and hygiene paper products to drive the global cellulose wadding market

Cellulose wadding, also known as web of cellulose fibers, is a niche product which has a highly unorganized manufacturing across the globe. Cellulose wadding has founds its major application in consumer products such as tissue papers, sanitary napkins, diapers; and protective packaging such as absorbent pads, void fillers and cushioning. Strong absorbency property of cellulose wadding is well utilized by the chemical industry and food & beverages industry in form of absorbent pads. Completely disposable cellulose wadding products are gradually gaining preference of end-users industries as an alternative product for plastic based packaging products. Kimberly-Clark is one of the globally recognized firm which is engaged in the production of cellulose wadding, and have been in the business for a decades. Other than cushioning and liquid absorbent properties, cellulose wadding are also used for surface protection in automotive and other industries. With the manufacturing industry and consumer preference gradually shifting towards non-plastic products, the cellulose wadding market is anticipated to witness significant growth across the globe.

Global Cellulose Wadding Market Dynamics

The global cellulose wadding market is characterized by the demand for biodegradable industrial and consumer products, and preference for cellulose wadding over substitute products such as plastic absorbent pads, plastic surface protection films, and paper based protective packaging, etc. Cellulose wadding possess strong capability of recycling and natural degradation, making the cellulose wadding as a highly preferred material for single-use products. Desirable physical properties for multiple applications along with environmental friendly material of cellulose wadding have propelled the market for global cellulose wadding. Although, the cellulose wadding is not generally preferred for production of rigid and reusable products, such as returnable packaging, limiting the end-use criterion for cellulose wadding.

Global Cellulose Wadding Market Segmentation

The global cellulose wadding market can be segmented on the basis of application as

  • Consumer Products
    • Tissue Paper
    • Sanitary Napkins
    • Tampons
    • Diapers
    • Others
  • Packaging
  • Transport & Logistics
  • Healthcare
  • Automotive
  • Agriculture
  • Others

The global cellulose wadding market can be segmented on the basis of processing as

  • Bleached
  • Unbleached

The global cellulose wadding market can be segmented on the basis of thickness as

  • Up to 0.5 cm
  • 5 to 1 cm
  • 1 to 2 cm
  • Above 2 cm

The global cellulose wadding market can be segmented on the basis of number of ply as

  • Up to 4 plies
  • 5 to 8 plies
  • 9 to 12 plies
  • More than 12 plies

Global Cellulose Wadding Market Regional Outlook

Trade regulations and fluctuating duty charges have significant impact on the cellulose wadding market. For instance, U.S.’s initial tariff list disclosed in July 2018 added 10% extra duty charges on the Chinese products, which majorly include food products and raw materials including cellulose wadding. The European countries have restricted the import of Turkish products, impacting the production of cellulose wadding in Turkey, and simultaneously creating a lucrative opportunity for U.S. and China to enhance the supply of cellulose wadding to European countries. Although, the demand for cellulose wadding is anticipated to witness sluggish growth in the European countries due to matured manufacturing industry in the region. U.S. has witnessed significant growth in cellulose wadding market relative to the growth of European Union. MENA (Middle East & North Africa) region is gradually emerging as one of the prominent supplier of tissue paper and other paper products for European countries, creating a lucrative opportunity for the cellulose wadding in the country. The ASEAN countries, especially Thailand, have shown rapid expansion in demand for paper and pulp products over the last five years, registering a large opportunity for cellulose wadding market during the forecast period.

Global Cellulose Wadding Market Key Players

Some of the key players operating in the global cellulose wadding market are

  • Kimberly-Clark Sopalin, S.A.
  • Igloo France Cellulose SAS
  • Batist Medical A.S.
  • Stamar Packaging, Incorporated
  • Fleenor Paper Company
  • LPS Industries, LLC
  • Bocks Board Packaging
  • Dimer GmbH
  • Invaz S. R. O.

The cellulose wadding market report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The cellulose wadding market report provides in depth analysis of parent market trends, macroeconomic indicators and governing factors along with market attractiveness as per segments. The cellulose wadding market report also maps the qualitative impact of various market factors on market segments and geographies.

Regional analysis of cellulose wadding market includes:

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • Asia Pacific excluding Japan (APEJ)
  • Japan
  • Middle East & Africa (MEA)

Cellulose wadding market report highlights:

  • A detailed overview of parent market of cellulose wadding market
  • Changing market dynamics in the cellulose wadding industry
  • In depth market segmentation
  • Historical, current, and projected market size regarding volume and value
  • Recent industry trends and developments
  • Competitive landscape
  • Strategies for key players and products offered
  • Potential and niche segments, geographical regions exhibiting promising growth
  • A neutral perspective on market performance
  • Must have information for market players to sustain and enhance their market footprint

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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