The global graphic films market is expected to ride its growth on emerging countries such as China experiencing a significant rise in population and testifying a strong presence of small and medium-scale players operating in the industry. Having that mentioned, developed markets such as North America could swell the demand for graphic films due to their requirement in the automotive sector. Graphic films could be used to protect vehicles from high sunlight exposure which reduces their fuel efficiency due to increased heating. Graphic films also provide sufficient protection to ships exposed to harmful UV rays. The growth in tourism is projected to bode well for the application of graphic films in the advertising industry.
The global graphic films market is forecast by Transparency Market Research (TMR) to be valued at a US$33.7 bn by the end of 2022 from a US$26.0 bn valuation reached in 2017. During the forecast timeframe 2017-2022, the market could rise at a 5.3% CAGR.
Global Graphic Films Market: Major Insights
The cost-effective and lightweight properties of laminate graphic film mediums are expected to increase applications in promotional activities. Pressure-sensitive graphic films could be another type drawing a handsome demand in various applications such as architecture, road safety and traffic markings, automobile, and outdoor and indoor branding and advertising. Developing regions such as Asia Pacific are projected to impress with a progressive growth on the back of China as a larger market for graphic films. Factors such as high disposable income and technological development could add to the growth of the region.
The international graphic films market is prophesied to be classified according to type of film, type of material, and end use. On the basis of film type, the market could see a classification into opaque, transparency, translucent, and reflective and other films. As per the analysis presented in the report, transparent films could dominate the market with their lion’s share of 30.9% foreseen to be achieved by 2022 end. By material type, the market could be divided into polyvinylchloride (PVC), polypropylene (PP), and polyethylene (PE). By end use, there could be vital segments such as automotive, promotion, advertising, and branding, and industrial and other end-use sectors.
Regionally, the international graphic films market is envisaged to witness the dominance of Asia Pacific Excluding Japan (APEJ) while it rises at an expected CAGR of 7.0%. Besides APEJ, the report studies Latin America, Japan, the Middle East and Africa (MEA), and more geographies of the market, where the latter two could be on the slower side of growth. However, North America and Europe are envisioned to exhibit a decent growth in the coming years. North America could expand at a 4.4% CAGR and Europe could garner a revenue of US$8.3 bn by the end of 2022.
Global Graphic Films Market: Vendor Landscape
The worldwide graphic films market is projected to witness the presence of leading companies such as 3M Company, E. I. du Pont de Nemours and Company, Constantia Flexibles Group GmbH, Avery Dennison Corporation, Amcor Limited, DUNMORE Corporation, Achilles Corporation, Hexis S.A., Arlon Graphics, LLC, and Dunmore Corporation.
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