Poultry Packaging Market

Poultry Packaging Market: An Overview

Poultry meat is widely consumed animal source food across the globe. Shifting dietary regimes is expected to increase the consumption of poultry meat which in turn is likely to increase demand for poultry packaging in the years to come. Nutritional values such as a high protein with low-fat content are expected to hike the demand for poultry food, which is likely to impact the market demand for poultry packaging. Consumer preference for easy meal preparation and individual portion packaging has led the demand for poultry packaging. The fastest-growing segment in the poultry packaging is expected to be small ready-to-eat poultry packages. Preservation of poultry products for extended shelf life and east availability is likely to push the demand for poultry packaging.

Poultry Packaging Market: Dynamics

Wide consumption of poultry food across various geographies and communities is anticipated to augment its demand thereby benefitting the poultry packaging market. Increasing demand for processed food and ready-to-eat meals which provide convenience to the consumers is anticipated to boost the market demand for poultry packaging. Moreover, increasing focus on extending the shelf life of poultry products using different techniques and technologies is likely to boost the market demand for poultry packaging. Read-to-cook poultry meals infused with flavours and spices are gaining popularity due to the convenience the packages provide. Urbanization and busy lifestyles are expected to grow the market demand for poultry packaging. Poultry packaging also gives the manufacturer an opportunity to use the surface area of the package to enhance its promotional activities. Medications and techniques for the breeding stock of poultry improvise the health of the stock thereby having a positive impact on the poultry products market.

Recyclable packaging is giving rise to sustainable packaging. Consumer shift towards green packaging is likely to provide opportunities to the manufacturers to take advantage of sustainable poultry packaging. However, diseases such as influenza and other infectious diseases can change consumer sentiments and hinder the growth of poultry packaging.

Poultry Packaging Market: Segmentation

Poultry Packaging Market can be segmented on the basis of meat, packaging type and material.

By Meat, Poultry Packaging Market can be segmented as

• Chicken meat
• Duck meat
• Turkey meat
• Others

By Packaging Type, Poultry Packaging Market can be segmented as

• Fixed Packaging
  • Trays
  • Bowls
  • Cans
  • Corrugated Boxes
  • Others
• Flexible Packaging
  • Pouches
  • Wraps
  • Shrink bags
  • Vacuum bags
  • Barrier films

By Material, Poultry Packaging Market can be segmented as

• Plastic
• Paper
• Metals
• Others

Poultry Packaging Market: Regional Outlook

North America is expected to have a high growth due to the steady consumption of poultry products combined with demand for convenient packaging solutions. In addition, increasing the demand for nutritional protein-rich food is likely to augment the demand for poultry packaging. The Asia Pacific region is likely to have a positive growth due to growing food & beverage industry along with a rapidly growing population. Urbanization and rising disposable income with high expenditure on food products is anticipated to boost the market demand for poultry packaging.

Poultry Packaging Market: Impact of COVID 19

According to WHO, COVID 19 is not a foodborne disease and therefore, consumption of a specific product does not increase the risk of contamination. The poultry market growth has reduced due to changing consumer sentiments. However, steady growth is witnessed in the poultry market owing to demand from the household segment as poultry food fulfils the nutritional value for consumers. Opportunities for aseptic poultry packaging may help in establishing consumer trust associated with the package of the product. Due to closed retail outlets and food establishments, the demand for poultry has drastically gone down which is likely to restrain the growth of poultry packaging market.

Poultry Packaging Market: Key Players

Key players in the poultry packaging market are as follows,

• Berry Global, Inc
• Sealed Air Corporation
• ProAmpac LLC
• Huhtamaki OYJ
• Glenroy, Inc.
• Amcor PLC
• Mondi Group
• Sonoco Products Company
• UFlex Limited
• Winpak Limited
• LINPAC SEALPAC International
• Silgan Holdings Inc
• Klöckner Pentaplast
• Smurfit Kappa
• Quinn Packaging

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