Poultry Packaging Market: An Overview

Poultry meat is widely consumed animal source food across the globe. Shifting dietary regimes is expected to increase the consumption of poultry meat which in turn is likely to increase demand for poultry packaging in the years to come. Nutritional values such as a high protein with low-fat content are expected to hike the demand for poultry food, which is likely to impact the market demand for poultry packaging. Consumer preference for easy meal preparation and individual portion packaging has led the demand for poultry packaging. The fastest-growing segment in the poultry packaging is expected to be small ready-to-eat poultry packages. Preservation of poultry products for extended shelf life and east availability is likely to push the demand for poultry packaging.

Poultry Packaging Market: Dynamics

Wide consumption of poultry food across various geographies and communities is anticipated to augment its demand thereby benefitting the poultry packaging market. Increasing demand for processed food and ready-to-eat meals which provide convenience to the consumers is anticipated to boost the market demand for poultry packaging. Moreover, increasing focus on extending the shelf life of poultry products using different techniques and technologies is likely to boost the market demand for poultry packaging. Read-to-cook poultry meals infused with flavours and spices are gaining popularity due to the convenience the packages provide. Urbanization and busy lifestyles are expected to grow the market demand for poultry packaging. Poultry packaging also gives the manufacturer an opportunity to use the surface area of the package to enhance its promotional activities. Medications and techniques for the breeding stock of poultry improvise the health of the stock thereby having a positive impact on the poultry products market.

Recyclable packaging is giving rise to sustainable packaging. Consumer shift towards green packaging is likely to provide opportunities to the manufacturers to take advantage of sustainable poultry packaging. However, diseases such as influenza and other infectious diseases can change consumer sentiments and hinder the growth of poultry packaging.

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Poultry Packaging Market: Segmentation

Poultry Packaging Market can be segmented on the basis of meat, packaging type and material.

By Meat, Poultry Packaging Market can be segmented as

  • Chicken meat
  • Duck meat
  • Turkey meat
  • Others

By Packaging Type, Poultry Packaging Market can be segmented as

  • Fixed Packaging
    • Trays
    • Bowls
    • Cans
    • Corrugated Boxes
    • Others
  • Flexible Packaging
    • Pouches
    • Wraps
    • Shrink bags
    • Vacuum bags
    • Barrier films

By Material, Poultry Packaging Market can be segmented as

  • Plastic
  • Paper
  • Metals
  • Others

Poultry Packaging Market: Regional Outlook

North America is expected to have a high growth due to the steady consumption of poultry products combined with demand for convenient packaging solutions. In addition, increasing the demand for nutritional protein-rich food is likely to augment the demand for poultry packaging. The Asia Pacific region is likely to have a positive growth due to growing food & beverage industry along with a rapidly growing population. Urbanization and rising disposable income with high expenditure on food products is anticipated to boost the market demand for poultry packaging.

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Poultry Packaging Market: Impact of COVID 19

According to WHO, COVID 19 is not a foodborne disease and therefore, consumption of a specific product does not increase the risk of contamination. The poultry market growth has reduced due to changing consumer sentiments. However, steady growth is witnessed in the poultry market owing to demand from the household segment as poultry food fulfils the nutritional value for consumers. Opportunities for aseptic poultry packaging may help in establishing consumer trust associated with the package of the product. Due to closed retail outlets and food establishments, the demand for poultry has drastically gone down which is likely to restrain the growth of poultry packaging market.

Poultry Packaging Market: Key Players

Key players in the poultry packaging market are as follows,

  • Berry Global, Inc
  • Sealed Air Corporation
  • ProAmpac LLC
  • Huhtamaki OYJ
  • Glenroy, Inc.
  • Amcor PLC
  • Mondi Group
  • Sonoco Products Company
  • UFlex Limited
  • Winpak Limited
  • LINPAC SEALPAC International
  • Silgan Holdings Inc
  • Klöckner Pentaplast
  • Smurfit Kappa
  • Quinn Packaging

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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