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Native Wheat Starch Market: Market Outlook

Wheat starch is a food additive made from the processed endosperm of the wheat grain. The processing of wheat starch involves dissolving water-soluble starch and then evaporating the water to attain a fine powdery starch. It is a sugar that is stored in the plant’s sugar storage cells and can be processed into a powdered form. Native wheat starch is majorly used as a food additive and as a production component in the textile and paper industries. Native wheat starch, in combination with a small amount of water, is used to stabilize food sauces, dessert puddings, and others. The native wheat starch is also often used as an ingredient in sweeteners such as glucose syrup, dextrose, and maltodextrin.

Rapid urbanization, increase in purchasing power, busy lifestyles, and lack of time to cook are the factors that have led to increased demand for multifunctional food ingredients. The growth of the native wheat starch market is triggered by its increased applications in the processed food, confectionery and drinks, pharmaceuticals, paper making, and other industries. The producers of the native wheat starches have been toiling to proffer a multifunctional ingredient to meet the expectations of customers. However, the availability of substitutes such as modified starches and the high prices of native starches are the factors causing hindrance in the growth of the native wheat starch market.

Native Wheat Starch Market: Market Dynamics

Surge in Demand for Convenience Food to Benefit the Native Wheat Starch Market

Over the last few decades, consumers have shown a propensity towards alluring confectionery and bakery products. The shining surfaces, moist texture, and great flavors of cakes or pastries are attracting more consumers all over the world. Native wheat starches can be very versatile in the production of such delicious and artisan food products. Native wheat starch and its derivatives have become a real blessing for gelled candies, fondants, taffy, marshmallows, fudges, and many more goods. Native wheat starches’ functional properties benefit in retaining moisture, mimic as fat for the confectionery fillings, replacing gluten in gluten-free products, and enhancing texture, stability, and shelf life which is responsible for the increased demand for native wheat starch in the food and beverage industry.

Rising Health Consciousness among Consumers Triggering Native Wheat Starch Market

Health and wellness is a trend that is expected to be the fundamental driver for the change in the global food and beverage industry in the coming years. Consumers are shifting towards the consumption of food and beverages that meet the increasingly nuanced attributes of health and wellness, ethics, and sustainability. Healthy eating is becoming more mainstream owing to the rising health consciousness among consumers.  Functional ingredients such as native wheat starch are expected to dominate the food and beverage industry in the forecast period. Consumers are becoming more educated on the benefits of healthier choices, leading to a surge in demand for products that meet multiple dietary requirements.

Native Wheat Starch Market: Segmentation

Based on the functionality, the global Native Wheat Starch market can be segmented as follows

  • Thickening
  • Stabilizing
  • Binding
  • Others (Extrusion & Moisture Control)

Based on the End use, the global Native Wheat Starch market can be segmented as follows

  • Food
    • Bakery
    • Processed Food
    • Soups & Sauces
    • Dairy & Desserts
    • Confectionery
    • Others (Meat & others)
  • Textile
  • Paper
  • Pharmaceutical
  • Cosmetics

Based on the region, the global Native Wheat Starch market can be segmented as follows

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • Middle East & Africa

Native Wheat Starch Market: Key Players

Some of the key players engaged in the production of native wheat starch are Cargill, Inc., Archer Daniels Midland Company, Tereos S.A., C&F Foods Inc., Roquette Frères, Royal Ingredients group, New Zealand Starch Limited, Ingredion Corporated, Conagra Brands, Inc. and many others.

Native Wheat Starch Market: Opportunities

Starch being the main source of energy for humans as well as animals, it has sparked interest in the manufacturers. Breakfast cereals, bread, cookies, noodles, and pasta are the most common starch-containing products. Rising disposable income in the emerging nations has resulted in an increase in demand for bakery and confectionery food. Instance, for such foods, native wheat starch is one of the prominent ingredients. The application of native wheat starch has increased in animal food owing to its high protein and fiber content. These factors are giving lucrative opportunities for the companies to grow and sustain in the native wheat starch market.

Native Wheat Starch Market: Regional Outlook

In terms of geography, Asia Pacific is expected to dominate the global native wheat starch market owing to the surge in demand for processed food products, changing lifestyles, and increased income levels. Apart from this, the growing economy, rise in middle-class population, and increasing consumer dietary preference for western culture in emerging markets have led to the increased demand for native wheat starch in this region. Followed by the Asia Pacific, North America, and Europe are expected to show an influence on the native wheat starch market owing to the well-developed food and beverage industry in these regions.

Impact of Covid-19 on Native Wheat Starch Market

With the outbreak of Covid-19, the global economy continues to tackle new day-to-day difficulties to adjust to new regulations set up by the governing institutions. The food and beverage industry is also anticipated to witness a number of obstacles owing to the disturbed supply chains, the financial positions of the organizations, and shortage of raw materials. However, the outbreak of this pandemic has led to an increased consumer preference for food products with longer shelf-life. This has led to the increased demand for food ingredients with high functionality, creating room for the key players operating in the native wheat starch market. Thus, the impact of Covid-19 on the native wheat starch market can be expected to be moderate.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Native Wheat Starch Market

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