Wheat starch is a food additive made from the processed endosperm of the wheat grain. The processing of wheat starch involves dissolving water-soluble starch and then evaporating the water to attain a fine powdery starch. It is a sugar that is stored in the plant’s sugar storage cells and can be processed into a powdered form. Native wheat starch is majorly used as a food additive and as a production component in the textile and paper industries. Native wheat starch, in combination with a small amount of water, is used to stabilize food sauces, dessert puddings, and others. The native wheat starch is also often used as an ingredient in sweeteners such as glucose syrup, dextrose, and maltodextrin.
Rapid urbanization, increase in purchasing power, busy lifestyles, and lack of time to cook are the factors that have led to increased demand for multifunctional food ingredients. The growth of the native wheat starch market is triggered by its increased applications in the processed food, confectionery and drinks, pharmaceuticals, paper making, and other industries. The producers of the native wheat starches have been toiling to proffer a multifunctional ingredient to meet the expectations of customers. However, the availability of substitutes such as modified starches and the high prices of native starches are the factors causing hindrance in the growth of the native wheat starch market.
Surge in Demand for Convenience Food to Benefit the Native Wheat Starch Market
Over the last few decades, consumers have shown a propensity towards alluring confectionery and bakery products. The shining surfaces, moist texture, and great flavors of cakes or pastries are attracting more consumers all over the world. Native wheat starches can be very versatile in the production of such delicious and artisan food products. Native wheat starch and its derivatives have become a real blessing for gelled candies, fondants, taffy, marshmallows, fudges, and many more goods. Native wheat starches’ functional properties benefit in retaining moisture, mimic as fat for the confectionery fillings, replacing gluten in gluten-free products, and enhancing texture, stability, and shelf life which is responsible for the increased demand for native wheat starch in the food and beverage industry.
Rising Health Consciousness among Consumers Triggering Native Wheat Starch Market
Health and wellness is a trend that is expected to be the fundamental driver for the change in the global food and beverage industry in the coming years. Consumers are shifting towards the consumption of food and beverages that meet the increasingly nuanced attributes of health and wellness, ethics, and sustainability. Healthy eating is becoming more mainstream owing to the rising health consciousness among consumers. Functional ingredients such as native wheat starch are expected to dominate the food and beverage industry in the forecast period. Consumers are becoming more educated on the benefits of healthier choices, leading to a surge in demand for products that meet multiple dietary requirements.
Based on the functionality, the global Native Wheat Starch market can be segmented as follows
Based on the End use, the global Native Wheat Starch market can be segmented as follows
Based on the region, the global Native Wheat Starch market can be segmented as follows
Some of the key players engaged in the production of native wheat starch are Cargill, Inc., Archer Daniels Midland Company, Tereos S.A., C&F Foods Inc., Roquette Frères, Royal Ingredients group, New Zealand Starch Limited, Ingredion Corporated, Conagra Brands, Inc. and many others.
Starch being the main source of energy for humans as well as animals, it has sparked interest in the manufacturers. Breakfast cereals, bread, cookies, noodles, and pasta are the most common starch-containing products. Rising disposable income in the emerging nations has resulted in an increase in demand for bakery and confectionery food. Instance, for such foods, native wheat starch is one of the prominent ingredients. The application of native wheat starch has increased in animal food owing to its high protein and fiber content. These factors are giving lucrative opportunities for the companies to grow and sustain in the native wheat starch market.
In terms of geography, Asia Pacific is expected to dominate the global native wheat starch market owing to the surge in demand for processed food products, changing lifestyles, and increased income levels. Apart from this, the growing economy, rise in middle-class population, and increasing consumer dietary preference for western culture in emerging markets have led to the increased demand for native wheat starch in this region. Followed by the Asia Pacific, North America, and Europe are expected to show an influence on the native wheat starch market owing to the well-developed food and beverage industry in these regions.
With the outbreak of Covid-19, the global economy continues to tackle new day-to-day difficulties to adjust to new regulations set up by the governing institutions. The food and beverage industry is also anticipated to witness a number of obstacles owing to the disturbed supply chains, the financial positions of the organizations, and shortage of raw materials. However, the outbreak of this pandemic has led to an increased consumer preference for food products with longer shelf-life. This has led to the increased demand for food ingredients with high functionality, creating room for the key players operating in the native wheat starch market. Thus, the impact of Covid-19 on the native wheat starch market can be expected to be moderate.
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