Multi protein blends is a mixture of various single protein sources such as whey protein, casein protein, soy protein and others. The protein blend is made either by mixing 2 different protein in the same portion such as whey protein and egg protein or by mixing the same protein such as whey isolate, whey concentrate and hydrolyzed whey protein. Multi protein blends contain multiple sources of protein and each of these proteins has its own unique amino acid profiles and different mode of action. Whey protein is usually high in leucine and has a faster digestion rate. Egg white protein is lower in leucine and higher in amino acids phenylalanine and cysteine with a slow rate of digestion. The multi protein blend gives the benefits of various proteins which are high in amino acids and has a slower rate of digestion. Due to high amino acid content and health benefits, the multi protein blends market is gaining recognition. Rise in the number of health conscious people, gymnasts and athletes have led to an increase in demand worldwide of multi protein blend powder. Due to an increase in demand for multi protein blends market, it would be anticipated that there would be higher returns for investors on multi protein blends in the near future.
Increasing popularity among the health-conscious customers
The demand for multi protein blends is expected to increase among the health conscious customers, athletes and bodybuilders. As according to research and trials, the multi protein blends are better for weight loss and muscles gains. The blends of multi proteins are more beneficial in comparison to a single protein. The whey protein is easily absorbed in the gastrointestinal tract and therefore has a faster digestion rate and supports muscle weight gain but, it hampers the synthesis of protein naturally in human body. Casein protein is absorbed in a slower rate and so makes the individual fill full due to which the person eats less and that supports the weight loss. When both the proteins are mixed the multi protein blends gives the benefits of the proteins which supports weight loss and increase muscle mass. In the global protein market, the demand for multi protein blends is expected to increase at a robust growth rate also in the pharmaceutical industry. The demand is expected to rise in dietary supplements, nutraceuticals and others as energy source owing to high protein content, low fat and cholesterol. An increasing trend for bodybuilding among the population is expected to fuel the market of multi protein blends over the forecast period.
Multi protein Blends Market Segmentation
On the basis of nature, the multi protein blends market has been segmented as-
On the basis of source, the multi protein blends market has been segmented as-
- Whey Protein
- Casein Protein
- Soy Protein
- Others (egg white protein, pea protein, mixed plant protein, etc.)
On the basis of product type, the multi protein blends market has been segmented as –
- Others (tablets, ready to drink protein shake, etc.)
On the basis of application, the multi protein blends market has been segmented as –
- Food & Beverage
- Dietary Supplements
On the basis of distribution channel, the multi protein blends market has been segmented as-
- Hypermarkets/ Supermarkets
- Convenience Stores
- Specialty Stores
- Online Stores
Multi protein Blends Market: Key Players
The key market players operating in multi protein blends market are Optimum Nutrition Inc., SAN Nutrition Corporation, PEScience LLC, Bio-Engineered Supplements and Nutrition, Inc., Xiwang Foodstuffs Company (MuscleTech), MusclePharm Corporation, AllMax Nutrition Inc., Labrada Bodybuilding Nutrition, Inc., MET-RX Inc., Nutrex Research Inc., Scitec Holding BV and GSK PLC. With increasing health conscious consumers and gymnasts the demand for multi blend protein is expected to rise and therefore more regional players are expected to enter the market over the forecast period.
Multi protein Blends Market Opportunities
The manufacturers are expected to come with more product in multi protein blends which are more health benefits. The manufacturers are expected to develop multi protein blends products which might be more useful for gymnast and athletes. There is a need for awareness and knowledge among the consumers for multi protein blends. The appropriate marketing for multi protein blends and its recipes are expected to boost the market over the forecast period. The market for the Asia Pacific region is expected to witness a robust growth rate over the forecast period owing to the highest population in these regions and an increase in the number of athletes in this region.
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