Malolactic Cultures Market Outlook

Malolactic cultures are basically used for balancing the wine and enhancing its flavor. They make the wine taste smoother by converting malic acid which is naturally present in fruits such as Apples and Grapes, into lactic acid and carbon dioxide by the action of Oenococcus oeni and Lactic acid bacteria (LAB). As lactic acid is a mono-acid, it is less acidic than malic acid and therefore, it helps to decrease the acidity and reduce tartness in the wine and softens its flavours. This whole process is known as Malolactic Fermentation. In addition to this, Malolactic Cultures contribute towards the aroma, alcoholic content, microbial stability and aging of the wine. Since, Malolactic fermentation is a prominent step in wine making, Malolactic cultures that aid in malolactic fermentation are being used largely which in turn is fueling Malolactic cultures market. Malolactic cultures ferment the wine gradually over a period of several weeks or months and are readily available in solid and liquid form under different brands.

Increasing number of Wine Industries Fueling Malolactic Cultures Market

The wine industry is tremendously growing in North America. In 2016, according to the World Health Organization, each resident on an average consumed around six litres of alcohol per year. A shift in lifestyle, urbanization and increase in per capita income are some key factors responsible for the growing consumption of wine and an increase in the number of wineries. This is further escalating the sales of malolactic cultures as wine makers are using these malolactic cultures widely in order to ferment their wine and make it taste better in order to serve the growing demand.

Also, in Europe and Asia Pacific region, the wine production is elevating and malolactic cultures are being used more, owing to advancements and health conscious population. Malolactic cultures are nowadays available in various different brands and bacterial strains. As health awareness is a major concern of the population nowadays, Bioscience companies and Laboratories that are producing malolactic cultures, assure the consumers of purely natural base of the malolactic cultures and their health benefits. So, malolactic cultures are being used enormously in these regions and as the population rises, its use is anticipated to escalate as well.

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Malolactic Cultures: Market Segmentation 

The malolactic cultures market can be segmented on the basis of form, type of bacterial species used and end use. 

The malolactic cultures can be segmented on the basis of the form as:

  • Solid
  • Liquid 

The malolactic cultures can be segmented on the basis of the type of bacterial species used as:

  • Lactic Acid Bacteria(LAB)
  • Oenococcus oeni 

The malolactic cultures can be segmented on the basis of end use as:

  • Red Wine
  • White Wine 

Malolactic Cultures Market: Key Players 

As the consumption of wine is increasing due to the advancement in lifestyle, health awareness and increase in per capita income, malolactic cultures market is also growing and the key players include Chr. Hansen Laboratories, Lallemand Inc. (Lalvin),  Enartis U.S.A Inc and WYeast Laboratories. Apart from them, more industrialists and manufacturers are showing a keen interest in the malolactic cultures as the demand for the malolactic cultures is growing due to the increase in the number of health-conscious population. According to NIH, Red wine is said to be rich in antioxidants which is shown to reduce the risk of cardiovascular diseases. Malolactic cultures are typically used in red wines and improve its texture, aroma and flavor. Malolactic cultures are purely natural and consist of what is called “good bacteria” which prevents diseases and provide other health benefits. 

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Opportunities for Market Participants: 

The increasing number of wineries, shifts in lifestyle, increasing health awareness and increase in per capita income are the key factors in escalating the demand for malolactic cultures. This is further opening new opportunities for malolactic cultures market because the number of wineries are increasing and hence the usage of malolactic cultures which perform malolactic fermentation is also increasing. As the people are more aware about the healthcare nowadays, the manufacturers have the opportunity to produce the cultures that provide more health benefits than the cultures that are used conventionally.

Malolactic cultures are widely being used in the wine industry due to the rising demand and increasing competition. The vinters are using malolactic cultures in order to enhance the taste, aroma and flavor of the wine.

Hence, new and existing players have a good opportunity and they can attract more consumers by making them aware about the attributes and qualities of malolactic cultures. 

The malolactic cultures market report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the malolactic cultures market, including but not limited to: regional markets, packaging, and distribution channel. 

The study is a source of reliable data on: 

  • Malolactic cultures market segments and sub-segments
  • Market trends and dynamics
  • Supply and demand
  • Market size
  • Current trends/opportunities/challenges
  • Competitive landscape
  • Technological breakthroughs
  • Value chain and stakeholder analysis 

The regional analysis covers:

  • North America (U.S. and Canada)
  • Latin America (Mexico, Brazil, Peru, Chile, and others)
  • Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
  • Eastern Europe (Poland and Russia)
  • Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
  • Middle East and Africa (GCC, Southern Africa, and North Africa) 

The malolactic cultures market report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the malolactic cultures market report projects the attractiveness of each major segment over the forecast period. 

Highlights of the Malolactic cultures market report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the malolactic cultures market
  • Recommendations to companies for strengthening their foothold in the malolactic cultures market    

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.