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Desserts are mainly trending these days among the consumers as a sweet dish around the world, and are served with or as refreshment meals as refreshment. Low fat desserts are prepared by using ingredients with a less or negligible amount of fats and sugar. These days, the low fat desserts are being widely prepared by food manufacturers because of the increasing numbers of consumers preferring for dining out. In addition to this, the demand for low fat desserts is also increasing as it is highly preferred by the younger population. The rising prevalence of obesity and its associated diseases are one of the major drivers for low fat dessert market.

These days, the customers are inducing about the nutritional content of the low fat desserts without negotiating with the texture and taste. In addition to this, the flavors added to the desserts as per the preference of the consumers, these are the factors aiding the growth of low fat desserts market and is estimated to grow over the forthcoming years.

Millennial Population Propelling the Growth of Low Fat Desserts Market

27% of the global population- 7.4 billion - consists of millennials that drive several sectors within customer markets towards fast growth and development. Millennials show their preference for innovative/new product offerings and are fascinated towards new products launched in the market. This is one of the main reasons behind the growing popularity of low fat desserts. Media and digital interactions have remained a key platform for low fat desserts manufacturers to effectively market their products. This has transformed people’s interaction with brands, and consumers are associating with these brands in their own ways. According to the study of The Hershey Company, 64% of the total millennial generation likely to buy or try a branded or innovative desserts including low fat desserts for the first time. These are one of the key trends of millennial demographics surging the demand for low fat desserts across the globe.  

Global Low Fat Desserts: Market Segmentation                                                                                                                                                                      Based on nature, low fat desserts market can be segmented as-

  • Organic
  • Conventional

Based on packaging, low fat desserts market can be segmented as-

  • Bottles & Jars
  • Stand-Up Pouches
  • Other Packaging Type

Based on source, low fat desserts market can be segmented as-

  • Plant-based
  • Animal-based

Based on product type, low fat desserts market can be segmented as-

  • Bakery Desserts
  • Frozen Desserts
  • Dairy Based Desserts

Based on sales channel, low fat desserts market can be segmented as-

  • B2B (Direct Sales)
  • B2C (Indirect Sales)
    • Store-based Retailing
      • Supermarket/Hypermarket
      • Convenience Stores
      • Groceries
      • HoReBa
      • HoReCa
      • Specialty Stores
      • Other Retailing Formats
    • Online Retailing

Global Low Fat Desserts Market: Key Players

Some of the key players operating in low fat desserts market include Lawler Foods Ltd., Bake-N-Serv Inc., Del Monte Food, Inc, Pepperidge Farm Inc., Grupo Bimbo, S.A.B. de C.V., Welch Foods, Inc., Dole Food Company, Inc., Sara Lee Corporation, and Perkins & Marie Callender's, LLC, others.

Opportunities for Market Participants:

From the past few years, online retailing has become very popular across the globe. Online retailing is also being treasured and well-recognized by the producers of low fat desserts, due to its evolution from unmitigated online shopping websites to a profitable mode for direct sales of the products. Online retailing also anticipated to progress, with best practices that are shifting regularly. Additionally, the tie-ups with prominent online retailing sites, the low fat desserts manufacturers are also making their websites and online apps to gain more share in the global low fat desserts market, and contact directly with their potential buyers. Online retailing will gain more significance to low fat desserts producers benefits, as profits made through offline sales channel anticipated to dwindle.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Low Fat Desserts Market

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