Labeling is gaining prominence in the overall marketing strategy of players operating across industry verticals. And, this leads to higher demand for label papers, pushing the global label papers market onto a steady growth trajectory over the forecast period of 2018 to 2026.
It is quite pertinent to note here that multiple factors are at play, charting the upward facing growth of the global label paper market. These include notable technology advancement, bringing higher level of sophistication, flexibility in usage, and so on.
It is important to note that market landscape is fragmented and the competition is good news for the global label papers market, every step of the way.
Some of the most significant developments that are marking the global label papers market landscape, shaping competitive landscape and driving the market onto further growth include the following:
- Consumer focus is shifting towards personalization in terms of packaging. More and more people are asking for packaging that is in sync with their unique personality. And, thus, the forecast period is ready to be marked by a clamor from manufacturers across varied industries such as food and beverages and cosmetics to ensure attractiveness is incorporated in packaging. This move will be significant to gain attention of the millennial consumer who is increasingly getting difficult to lure, credit his tiny attention span and the ever growing urge to stand out.
- Lewis Label Products Corporation was acquired by Fortis Solutions Group in the July of 2018.The acquisition has improved the market share of Fortis, improving the standing in the global label papers market. Besides, it has led to a more diverse product portfolio for the acquirer. The move has intensified pressure for other players in the market playfield. This, again, will lead players to act aggressively, propelling growth in the global label papers market.
Label Papers Market: An Overview
Labeling is a relatively economical process, however, it provides multiple functionalities to the package. It enables the manufacturer to put branding and product information as well as make the product stand out among other products. Labels are used for transporting information to customers as well as to help secure and trace packages during transit. Labels can be printed on papers as well as films depending upon the specific needs of the end user. Papers are used for printing labels as they are cost-effective and provide versatile finishing options such as matte, gloss, textured, and more.
Label Papers Market: Dynamics
The growth of the market can be attributed to the shifting preferences of brand owners and their increased focus on consumer convenience as well as the need for reducing packaging waste. This is expected to drive the demand for label papers. Increase in the consumption of packaged food and the growing presence of retail chains in developed as well as emerging economies is further fuelling the demand for label papers. Moreover, the steady demand for security labels in food packaging and pharmaceutical packaging has translated into the demand for label papers. The demand for label papers is also being driven by the relatively low cost with which labeling can be replaced or changed, coupled with a continuing need for security features for packaging solutions.
However, labels printed on label papers absorb water and become saturated. This results in the ripping or wrinkling of the label. Hence, manufacturers prefer film face stocks for applications where the package is likely to be exposed to water. This is likely to hamper the growth of the label papers market during the forecast period.
Manufacturers operating in the market are expanding their existing product lines and launching new products to gain a competitive edge. Examples of the same are listed below:
- In September 2018, Verso Corporation announced the launch of three new specialty label papers, namely OptiLabel™ HB, OptiPrime™ Inkjet WS and OptiLitho™ C1S. This will expand the product portfolio of the company and is expected to make it the leading producer of label papers in North America.
- In August 2017, Sappi Limited launched a new range of face stock label papers namely, Parade Face Stock C1S and Parade Face Stock Vellum. They are suitable for applications that require self-adhesion such as stickers and price tags.
Label Papers Market: Segmentation
Globally, the label papers market has been segmented on the basis of product type, coating, weight, and end use.
On the basis of product type, the global label papers market has been segmented into-
- Wet Glue Label Papers
- Face Stock Label Papers
On the basis of coating, the global label papers market has been segmented into-
- One- Side Coated
- Two- Side Coated
On the basis of weight, the global label papers market has been segmented into-
- Up to 60 gsm
- 60 gsm – 70 gsm
- 70 gsm – 90 gsm
- 90 gsm and above
On the basis of end uses, the global label papers market has been segmented into-
- Food & Beverages
- Consumer Goods
- Personal Care & Cosmetics
Label Papers Market: Regional Outlook
Geographically, the global market is segmented into seven major regions as- Western Europe, Eastern Europe, North America, Latin America, Asia-Pacific excluding Japan, Middle East & Africa, and Japan. The U.S. market is expected to witness moderate growth due to a steady demand for paper-based flexible packaging solutions in the region. About 60% of the labels are used in the packaging of food and beverages. The growing consumption of packaged food and beverages in the developing countries of Asia Pacific, such as India, China, and Indonesia, is expected to propel the overall demand for label papers in the region.
Label Papers Market: Key players
Some of the key players operating in market are Twin Rivers Paper Company; Reich Paper; Neenah, Inc.; Avery Dennison Corporation; Sappi Limited; Ahlstrom-Munksjö Oyj; Mitsubishi HiTec Paper Europe GmbH; True Green Enterprises, Inc. and Verso Corporation. Several local and unorganized players are also expected to contribute to the global label papers market during the forecast period.
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