Get In Touch

High-Fibre Cranberry Snacks Market Forecast and CAGR

Dietary fibre is one of the most essential components of a healthy diet of individuals. Dietary fibres include polysaccharides, lignin, and oligosaccharides and promote physiological effects such as laxation, blood glucose, and cholesterol attenuation. The foods containing high-fibre are favored by the consumers as they help in chronic disease prevention, and are useful for maintaining gut health.

Cranberries are a good source of fibre and the snacks made using them offer many nutritional benefits to the consumers. The convenient and grab & go products are gaining traction from people around the world. According to the latest research by Transparency Market Research, the high-fibre cranberry snacks market is anticipated to grow at a significant rate during the forecast period.

What is Driving Demand for High-Fibre Cranberry Snacks?

The eating habits of people are changing across the globe due to the shift in consumer lifestyles. Consumers are looking for easy snack options that are portable and easy to consume. The role of snacking is viewed differently these days by the consumers which is driving the change in the way people are consuming snacks.

One of the major drivers of high-fibre cranberry snacks market is the increasing dietary requirements of the population such as high fibre, low-salt content, sugar-free, and low cholesterol levels. There has been a major shift in the way the snacks are consumed, they have evolved from in-between-meals to being a full-fledged meal. The sales of natural health foods have accelerated in recent years due to the rising health concerns among consumers. With the manufacturers introducing new products and investing in product development the high-fibre cranberry snacks market is set to witness a rise in the number of sales.

What is the impact of Covid-19 on the high-fibre cranberry snacks market?

The food & beverage industry is one of the majorly hit industries due to the outbreak of the covid-19 pandemic. The shutdown of businesses and supply chain disruption due to the worldwide lockdown had a major impact on the high-fibre cranberry snacks market. The market growth was set back during the pandemic due to the consumer preference for home-cooked foods.

The demand for products providing high nutritional benefits having higher shelf life will increase as the thing are coming back to normal. The rising demand for healthy snack options due to the pandemic will have a positive impact on the high-fibre cranberry snacks market.

What are the Opportunities for the key Players in the High-Fibre Cranberry Snacks Market?

The consumer demand for different shapes and flavors of snacks and have higher shelf life is rapidly increasing. The technological advancement in the food and beverage industry combined with the investments in the research & development activities will offer market growth opportunities to the manufacturers of high-fibre cranberry snacks.

The customer indulgence in high-quality and innovative food products will provide sales opportunities for the companies. The increasing number of people looking for organic, gluten-free products will prove favorable for the market growth.

Europe Demand Outlook for High-Fibre Cranberry Snacks Market

Europe is one of the major markets for high-fibre cranberry snacks and will witness a modest growth rate during the forecast period. The consumer demand for healthy products providing multiple nutritional benefits is on the rise. The manufacturers in the region are also emphasizing developing new products to cater to the growing demand.  These factors are positively influencing the market growth of high-fibre cranberry snacks.

Asia Market Outlook for High-Fibre Cranberry Snacks Market

The market growth of the high-fibre cranberry snacks in the Asia region is accelerated by investments in the food & beverage industry. The increasing urbanization in the developing countries of the region along with the increasing disposable incomes and growing population will drive the growth.

New market trends such as the consumption of natural products and clean-label products are gaining popularity among health-conscious customers in Asian countries. These trends are contributing significantly and proving advantageous to the manufacturers of the high-fibre cranberry snacks.

Who are some of the key producers of high-fibre cranberry snacks?

Some of the key manufacturers of high-fibre cranberry snacks are Ocean Spray, The Chia Co, The Probar, HW Wellness Solutions, Kellogg Co., NuGo Nutrition, The Quaker Oats Company and others.

Key players in the market are launching more high-fibre snacks to target niche customers. Recently, Ocean Spray has unveiled a new range of cranberry snacks which are rich in fibre content. This product range is targeted specifically towards U.K. consumers in order to improve their fibre intake and provide health benefits.

Key Segments

By Nature

  • Organic
  • Conventional

By End-use

  • Foodservice Industry
  • Retail/Household

By Distribution Channel

  • Business to business
  • Business to Consumer
    • Supermarkets/Hypermarkets
    • Ecommerce sites
    • Convenience stores
    • Specialty stores

By Region

  • North America
    • US & Canada
  • Latin America
    • Brazil, Mexico, Others
  • Western Europe
    • EU5 
    • Nordics
    • Benelux
    • Eastern Europe
  • Asia Pacific
    • Australia and New Zealand (ANZ)
    • Greater China
    • India
    • ASEAN
    • Rest of Asia Pacific
    • Japan
  • The Middle East and Africa
    • GCC Countries
    • Other Middle East
    • North Africa
    • South Africa
    • Other Africa

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides an in-depth analysis of parent market trends, macro-economic indicators, and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies. 

High-fibre Cranberry Snacks Market Report Highlights:

  • Detailed overview of the parent market
  • Changing market dynamics in the industry
  • In-depth market segmentation
  • Historical, current, and projected market size in terms of volume and value
  • Recent industry trends and developments
  • Competitive landscape
  • Strategies of key players and products offered
  • Potential and niche segments, geographical regions exhibiting promising growth
  • A neutral perspective on market performance
  • Must-have information for market players to sustain and enhance their market footprint

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

Custom Market Research Services

TMR offers custom market research services that help clients to get information on their business scenario required where syndicated solutions are not enough.

Enquiry Before Buying

High Fibre Cranberry Snacks Market