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Fonio Flour Market: Overview

Fonio crop or millet is an orphan African cereal particularly native to Western Africa or West Africa which has gained commercial significance in food security. Two popular species of the crop comprise white fonio (Digitaria exilis (Kippist)) and black fonio (Digitaria iburua) cultivated in Senega, Chad, Guinea, and Nigeria. Rising interest of food industry worldwide in the fonio flour market has evolved on the back of the attractive nutritional and functional properties of fonio grains: they are gluten free, are in the whole grain form, and goes well with baking.

The diverse food uses make fonio crop as complementary to major cereals of the world. Being a rich source of amino acids methionine and cysteine, fonio flour is gathering steam among nutritionists and food science researchers in a few developed geographies of the world. Focus of agriculturists to utilize fonio for various food applications by improving the agronomic quality of flour broadens the horizon of opportunities in fonio flour market.

The study on the fonio flour market evaluated the macroeconomic and regulatory factors that shape the research and developments avenues in various countries. The research analysts strive to offer insight into major research funding in breeding programs and the opportunities that will arise out of these in the next ten years of the forecast period.

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Fonio Flour Market: Key Trends

The drive for fonio flour market stems substantially from the growing interest of policy makers in various countries on utilizing crops that boost food security, both regionally as well as globally. Another compelling value proposition for target industries is the use of this gluten-free grain for meeting the needs of population with celiac diseases. Exports from Western Africa are thus growing rapidly, propelling the growth avenue in the fonio flour market.

A range of baking recipes are possible with fonio flour, spurring interest of the bakery industry to rely on sustainable cultivation of the crop outside the marginal lands. A growing body of research for understanding the crop diversity for agriculture in a changing climate is boosting the market. The research has particularly intensified in the last two decades. Efforts to attain sustainable food production shape a key trend creating new avenues for industry entities in the fonio flour market. Utilization of plant genetic resources is boosting the stride in the fonio flour market. Popularity of gluten-free food by utilizing ancient grains of the world has also supported such efforts.

Food industry is keen on projecting fonio as one of the best-tasting cereals with high nutritional benefits. Interest in underutilized orphan food is also one driving interest in this direction in the fonio flour market.

Fonio Flour Market: Competitive Dynamics and Key Developments

A number of breeding programs have been done over the years to improve the yield. Fertilizers have formed a key ingredient in such programs in the fonio flour market. A recent study published in Nature Communications has highlighted a novel molecular breeding technique based on high-quality genomic resources to improve yield. Growing understanding of genetic diversity, population structure, and domestication patterns of the crop will expand the canvas for researchers and the food industry, thereby boosting the market.

Fonio Flour Market: Regional Assessment

On the regional front, European countries and North America are presenting substantive capitalization avenues for players in the fonio flour market. These regions have seen rise in investments in sustainable food practices, thereby boosting the prospect of fonio flour. Some of the regions where fonio flour market has made some remarkable strides are the European Union and the U.S. Commercial interest in other regions will also pick pace on the back of efforts to improve the genetic diversity of the crop.

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This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Fonio Flour Market

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