Attractive Designs and Growing Popularity to Drive Embossed Labels Market

Embossed labels enable one to add customized pattern effects, decoration, lettering, and design to one’s product packaging solutions. The global embossed labels market is expected to be driven by its growing demand across various end use industries, thanks to its attractive packaging solutions.

Embossed labels refer to a form of pressure sensitive label, which has its custom dies placed onto to a part of all of it utilizing very high pressure. The outcome turns out to be an embossed label with texture and depth. Various materials of labeling such as hybrid foils and film constructions, paper, and they are utilized in the generation of various effects. As such, embossing is regarded as a dynamic solution for the creation of a label that would stand out amongst many others. This factor is likely to drive the global embossed labels market in the forthcoming years.

Increased Demand from Wine Industry to Encourage Market Growth

Embossed packaging and print costs are mainly driven by run size and tooling costs. Different types of effects need different types of tooling, which can fall under different price ranges.

A case in point is pattern embossing. It has much lower cost as compared to other type of tooling methods. It even helps in the saving of money on the overall label order. It is invariably a cost saving method that offers embossing on texture of high end materials, such as estate paper or felt.

The global embossed labels market is likely to gather momentum from the ability of embossed labels to give one’s product premium elegance. It is also capable of working together with a wide range of various labels of printing methods. In general, brands make use of embossed feel on particular accent element or their logo to underscore certain visual elements of the design of the label.

Embossed labels are quite frequently found on:

  • Cosmetics and personal care containers
  • Wine and spirits bottles
  • Health and beauty products
  • Food and beverage packaging
  • Vitamin and supplement bottles
  • Promotional labels
  • Cannabis products

The wine industry particularly is altering the conventional labeling needs as it has initiated making use of more intricate designs and brighter colors. Such innovation is design is likely to make labeling for wine attractive for younger generation. This is likely to drive the expansion of the global embossed labels market.

An important dimension of branding is labeling and embossed label has become a trending phenomenon in the labeling industry. Technically, embossing is nothing but dies pressing against the substrate and leaving an imprint, causing a raised effect on the printed surface and thus adding a new dimension.

Embossed labels can be felt by a consumer and also provides appeal to touch the product.  These features associated with the embossed labels creates a sense among the consumers that they are holding something more special than the other products. Embossed label has become an essential element to increase the marketing and brand value of any product as it plays a very important role in customer engagement and ultimately drives loyalty and sales for the brands.  

Embossed labels Market Dynamics:

The embossed labels market is expected to grow at a healthy CAGR, primarily driven by the growth in the wine and the beverage industry. The wine industry specifically is changing the traditional labeling needs as it has started using brighter colors, more intricate designs, and embossing to target a young population around the globe. Other factors such as growing importance of labeling to attract customers, changing demographics, increasing brand conciseness, increasing use of technology like 3D printing etc. fuel the growth in the embossed labels market.

Some of the restraints that can impact the growth in the embossed labels market is that the embossing within the pressure sensitive label can affect the liner or crack the substrate while maintaining the constant depth and quality of embossing. In addition, other challenges in the embossed labels market is that this industry keeps on changing very frequently and the existing product in this industry can become obsolete quickly due to changing demands, upcoming technologies and new market applications. In addition, marketers themselves can change the current product through innovations and improvisations to have the first mover advantage. All these factors can prove to be very costly for the embossed labels manufacturers as they have to adapt to new trend by investing in new products and technology and therefore can hinder the growth in the embossed labels market.

Embossed labels Market Segmentation:

On the basis of application, the embossed labels market is segmented into:

  • Wine & spirit labels
  • Food & beverage labels
  • Health & beauty labels
  • Cosmetic & personal care labels
  • Vitamin & supplement labels
  • Nutraceutical labels
  • Lawn & garden labels
  • Home decor labels
  • Others

On the basis of product type, the embossed labels market is segmented into:

  • Pattern embossed labels
  • embossed stickers
  • Foil embossed labels
  • Hot foil stamped labels
  • Flexo Boss Labels

On the basis of machinery, the embossed labels market is segmented into:

  • Semi rotary embossed labels
  • Full rotary embossed labels
  • Flat bed sculpted embossed labels
  • Raised rounded embossed labels

Embossed labels Market- Regional Outlook:

Geographically, the embossed labels market can be segmented into North America, Latin America, Europe, Asia-Pacific (APAC) and Middle East & Africa (MEA). The global embossed labels market is projected to grow at a CAGR of around 3% during the forecast period (2016 -2024). Europe is expected to witness the maximum growth in the embossed labels market primarily driven by its huge share of more than 60% in the global wine industry. Developing countries in Asia Pacific and Latin America like India, China, Brazil, and Argentina will drive the growth in these regions primarily due to the growth in the overall label market. North America is also expected to witness an above global average growth in the embossed labels market.

Embossed labels Market- Key Players:

Some of the leading players identified across the globe in the embossed labels market are: Advanced Labels NW, Insignia Label solutions Ltd, Multi-Color Corporation, the sticker printing, Valley Forge Tape & Label, Tri-Flex Label Corp., Label Impressions Inc. etc.

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