According to the latest research by Transparency Market Research, the global defatted wheat germ flakes market is to witness steady growth during 2021-2031. Demand for defatted wheat germ flakes and their products will witness retrieval in short term, with significant growth. The wide use of flakes in various applications in the food and beverages industry drives the market with a significant CAGR.
Defatted wheat germ flakes are made by removing the oil from wheat germ, and the vitamin- and mineral-rich part of the wheat kernel is left undamaged. Wheat germ is an incredible source of protein, fiber, and healthy fat. The effort of the food manufacturers to provide high nutrition food to health-conscious consumers is creating an opportunity for nutritional ingredient providers. Defatted wheat germ has 26% protein also it is a vegan source of protein increasingly being used in baked foods, and it is non-allergenic.
Defatted wheat germ flakes are gaining traction among health-conscious consumers who prefer more nutrient-rich food products. Wheat germ flakes contain plant-based protein, fiber and minerals, and nutrients such as folate, vitamin E, and thiamin. Defatted wheat germ flakes can be added to cereal, smoothies, and baked goods for a fantastic crunch and mild nutty flavor.
The bakery industry is the fastest-growing segment attributed to the increased demand for convenient food products such as bread, cookies, and biscuits. The baked goods product manufacturer, pursuing natural ingredients to improve the quality of the product offering. Defatted wheat germ flakes are high in folic acid, vitamins, proteins, dietary fibers, potassium, magnesium, and other various nutrients. Thus defatted wheat germ flakes are gaining traction among wheat-based product manufacturers. Defatted wheat germ flakes are considered as key ingredient in various baked products such as cereal, snacks granola bars, and others, especially in high potential food ingredients markets.
Consumers are becoming more conscious about their health and wellbeing and are seeking change in their diets to meet the daily needs of the body consumers are also turning to ingredients that benefit health and immunity more importantly protein. Defatted wheat germ has double the amount of protein
compared to the whole wheat and other grains. Defatted wheat germ is nutty in flavor and is a shelf-stable ingredient which also factors the rising demand for defatted wheat germ flakes from the bakery industry. The strong and increasing interest of consumers in protein creates new opportunities that discuss the functional benefits of multiple proteins, dietary protein diversity, and new sources of protein.
Consumers across the globe are getting informed about the benefits of naturally sourced ingredients, thus consumers are increasingly opting for food and beverage that include specific ingredients. As the consumer's need for food evolves protein is expected to play a vital role in the food purchasing decision of the consumer. Since defatted wheat germ flakes are nutritionally enriched in protein content the market for defatted wheat flakes is expected to grow at a high pace.
Customers' taste habits are evolving quicker than ever before. Consumers are increasingly looking for delicious as well as healthy and convenient food products. Consumers are urged to upgrade to a new standard of living by the increase in disposable income. This influences their dietary habits as well. About half of the global population suffers from health-related problems, including obesity and irregular eating and sleeping habits.
An increased focus on gut health and alternate protein sources are among the major trends affecting the global food industry. The consumer’s preference towards less processed and nutrient-rich food products is expected to boost the global defatted wheat germ flakes market. Progressive customers of health and wellness are constantly shaping and altering the culture of the food & beverage industry. The consumer in the U.S is shifting towards more natural ingredient-based food products which creates the opportunity for the defatted wheat manufacturers to increase their presence in the U.S market. U.S consumers are seeking customized food and dietary solutions to meet their daily nutritional intake. Over the past few years, consumers have refined a healthy lifestyle which is the key factor impacting the growth of natural food products.
In Africa and the Middle East, consumer preference has steadily shifted from conventional homemade breakfasts and snacks in the last few decades. Asia-Pacific is likely to emerge as the fastest-growing market, experiencing steady expansion in the next decade China and India are expected to be the fastest-growing economies owing to the rising population and increasing disposable income of the consumers. Also, the growing bakery industry in the region is also a major factor for the growth of the defatted wheat germ flakes. Increasing knowledge about novel ingredients used by food manufacturers is helping the defatted market players to expand product presence in developing countries.
Defatted wheat germ flakes find application in various baked products and snacks, thus the growing bakery industry is expected to create an opportunity for the defatted wheat germ flakes manufacturer. Over the past decade, there has been robust growth across the globe in consumer’s interest in protein products. Protein has become an influential claim offered by food manufacturers to target health-conscious consumers attributed to the changing purchasing and eating regime of the consumers across all regions.
Some of the key players offering wheat germ flakes are Lekithos, Bob’s Mill Natural Foods, Calyx Commodities, SHILOH FARMS, VIOBIN LLC, Seyon Organics, Garuda International, Inc., and various others.
Efforts to create new products and technologies are being made by top industry players using sophisticated methods to manufacture cost-effective products. Companies often attempt to reduce the risk in the supply chain by strictly adhering to the distribution requirements. Manufacturers are working on partnerships, agreements, joint ventures, and mergers and acquisitions to expand market penetration, and strengthen market share.
The significant popularity and demand for health and wellness food are supporting the entry into the market of many new players. The manufacturers of defatted wheat germ flakes aim to expand market presence in high potential markets. Many food manufacturers are focused on expanding the business by strategically acquiring novel ingredient manufacturers.
Amid the COVID-19 pandemic, the global market for bakery ingredients has been largely affected by a coronavirus, strong global concern about the pandemic. Furthermore, to overcome economic instability, ingredient prices will rise in 2020 due to high demand and low supply trends. On the contrary, disruptions in the shipping supply chain could lead to temporary shortages of supply, putting upward price pressure in the short run.
Post the pandemic era the demand for health benefitting ingredients is expected to intensify as the consumers are looking for products that will reduce the risk of diseases. The defatted wheat germ flakes demand is expected to incline after the pandemic.
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