The cookie liners are small cut sheets of either parchment paper or aluminum foil. The cookie liners placed at the base of a cookie are used to separate oils from the surface of the cookie at the time of baking. Also, the paper cookie liners are capable of absorbing oils emitted on the surface of the cookie at the time of re-heating. Parchment paper is majorly used as cookie liners since the parchmentizing process enables the paper to be usable in microwave ovens. The cookies demand trends among consumers is the primary factor impacting the cookie liners market globally.

Global Cookie liners Market Dynamics

Parchment paper sheets are readily used by the bakers during the entire process of the production of cookies to maintain the integrity. Although, the same sheet is not used for the packaging of cookie. Cookies liners instead, can be used during the process of production of cookies, and the same cookie liner can be packaged into the primary packaging of a set of cookies. As a result, cookie liners are gradually replacing parchment paper baking sheets in the global market. Considering the increasing obese population in the developed countries, specifically U.S., cookie producers are introducing low fat high fiber cookies with high protein ingredients. Globally known processed food brands have introduced high-fiber biscuits and cookies including Mondelez International, Parle Products, ITC Sunfeast, Britannia, Continental Biscuits, Kellogg, Life Fit Health Foods, Walkers Shortbread and others. This has made cookies preferred by the diet conscious people, adding a significant potential to the cookies and cookie liners market. The ease in production of cookies has stringent the competition among cookie producers in terms of aesthetic design of cookies, unique flavors added to cookies, brand value, as well as aesthetic packaging solutions. Premiumization of consumer products is one of the widely used strategies across the globe in which the company market its products in two category, of which one is considered as premium. Even though, the difference in the premium product and regular product is minute, the price of the premium product is considerably high. Packaging, including cookie liners, is one of the most prominent factor for attracting targeted high class population towards the premium products.

Global Cookie liners Market Segmentation

The global cookie liners market can be segmented on the basis of cookie liners material type as

  • Parchment paper cookie liners
    • Bleached
    • Un-bleached
  • Foil cookie liners

Global Cookie liners Market Regional Outlook

Europe is the globally leading cookies & crackers market in the world with around US$ 28 Bn of estimated sales in 2019. The per capita consumption of cookies is relatively low in the densely populated countries of Asia Pacific, specifically India. After Europe, the consumption of cookies is significantly high in the North America region. Also, North America and Europe are the major producers of cookies in the world generating majority of the demand for cookie liners. The demand for cookies have witnessed relatively faster growth as compared to that of North America. Although, the urban population India and ASEAN countries are rapidly adopting western culture, leading to significant inclination in the per capita consumption of cookies, driving cookie liners market in the Asia Pacific region.  North America has strong influence on the Latin America countries’ culture and eating habits, leading to per capita consumption of cookies of around 11kg per year. The packaged food production in the Latin America countries is expected to witness significant growth during the next ten years, posing a positive impact on the cookie liners market in the geography.

Global Cookie liners Market Key Players

Some of the key players in the global cookie liners market are

  • Reynolds Consumer Products Inc.
  • Bluestar Silicones USA Corp.
  • PaperChef Inc.
  • Paterson Pacific Parchment Company
  • Amol Group
  • JK Paper Ltd.
  • Black Label Paper Company

The cookie liners market report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain of cookie liners. The cookie liners market report provides in depth analysis of parent market trends, macroeconomic indicators and governing factors along with market attractiveness as per cookie liners segments. The cookie liners market report also maps the qualitative impact of various market factors on market segments and geographies.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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