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The clay coated paperboard to be the most significant and appealing packaging solution market by which companies can set their brand.

Clay coated paperboard market- An overview

Due to the increasing awareness of the eco-friendly packaging the market of clay coated paperboard is growing significantly.  A clay coated paperboard is a thick paper material with clay coated on its surface. The clay coated paperboard is gaining immense market attention owing to it numerous benefits stiffness, calliper, durability and smooth surface for printing and customization. Out of these advantages, the major benefit is that the clay coated paperboards are recyclable as it consists of paper pulp. Unlike plastic packaging, it does not pose a threat to the environment.  Also, these clay coated paperboards act as a good barrier of moisture and thus, many food companies are using the clay coated paperboards in packaging of foods such as pet food, bakery items, cereal and others. Therefore, the clay coated paperboards are an ideal packaging solution and in turn, manufacturers have a lucrative market to dive in.

Clay coated paperboard market- Market dynamics

The clay coated paperboard is also known as CCNB (Clay Coated News Back) is a 100% made up of used paper waste of newspaper and kraft paper. The waste paper used is collected from paper manufacturing and converting plants as well as post-consumer sources. This clay coated paperboard is ideal for packaging of dry fruits, cookies, cereals and cake mixes, facial tissues, napkins etc.

The market of clay coated paperboards are witnessing a trend of catchy packaging and printing with the logos or the designs, which are setting a strong advertising and branding for many giant food & personal care products manufacturing companies to differentiate from the competitors on the store shelf. The other advantage that the clay coated paperboard provides is convenience, ease of use and transport, because of its lightweight. This has increased the popularity of the clay coated paperboard for the packaging purposes. Also, the presence of a key ingredient in the clay coated paperboard is kaolin clay. Kaolin is the most extensively used mineral for the filling and coating of paper as it improves paper appearance by giving gloss, brightness, opacity, smoothness and gives ideal surface for printability. The other driving factors that are associated with the clay coated paperboard market are extended shelf life of the products, marketing, eco-friendliness and rapidly growing e-commerce businesses. As the paper segment is already flourishing which will also add up to the growth of the clay coated paperboard in the market.

Clay coated paperboard market- Market segmentation

By end user industry, the clay coated paperboard market is segmented as follows-

  • Beauty & personal care
    • Soaps
    • Detergent
  • Consumer goods
    • Light bulb packaging
    • Paper goods packaging
      • Facial tissues
  • Food industry
    • Pet food
    • Confectionery items
    • Cereal carton
    • Dry fruit stuff

Clay coated paperboard market- Regional Outlook

The leading region for the clay coated paperboard is North America as the clay coated paperboards market can be attributed to the growth in food and personal care industries in the region. The easy availability of raw materials and labours will drive the market of clay coated paperboard in Asia Pacific. Also, Europe is other significant region of the clay coated paperboards which is prevailing green guidelines for the usage of eco-friendly products.

Clay coated paperboard market- Competitors

The different competitors in the clay coated paperboard market are as follows-

  • WestRock Company
  • Paper Works Industries
  • Smurfit Kappa
  • Shanghai Custom Packaging Co., Ltd.
  • nternational Paper
  • Strathcona Paper LP
  • Stora Enso Oyj
  • Trim-Pac, Inc.
  • Graphic Packaging International
  • Multi Packaging Solutions
  • Zumbiel Packaging
  • Pacific Paper
  • White Pigeon Paper Company
  • Paperworks
  • Greif, Inc
  • Spartan Paperboard

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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TMR offers custom market research services that help clients to get information on their business scenario required where syndicated solutions are not enough.


Clay Coated Paperboard Market

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