Market Outlook

Chewing gums are prepared by gum base, flavoring, aromatic, and sweetening, agents. The gum base is a blend of elastomers, synthetic and natural resins, emulsifiers, fats, waxes, fillers, and anti-oxidants. There are several benefits associated with chewing gums as it maintains a healthy oral cavity and also prevents obesity by reducing appetite. The chewing gum also sharpens the mind and releases the stress.

The rising health-conscious demographics are the major reason behind the surge in the demand for carb free gum. As gum is prepared by the composition of conventional sugar and other carbohydrates enriched ingredients, and these days consumers are eliminating such ingredients from their regular diet, which in turn boosting the market growth for carb free gum. However, the confectionery manufacturers have noticed the increasing consumers’ inclination towards the carb free gum that has steered to launch of several innovative carb free gum and other products. The increasing health concern along with rising demand for chews and treat is surging the demand for carb free gum across the globe and is estimated to grow over the upcoming years.

Carb Free Gum- a Beneficial Product for Health   

Chewing gums are one of the ancient trends from the ancient times, due innovation with time there are several varieties of gum has been developed such as sugar free, keto, and carb free gum among others in the market.  Carb free gum is the trending type of gums across the globe. Nowadays, consumers are opting for those products that offer health beneficial properties.  Carb free gum is one of the types of gum and hence it has similar properties as compared to gums that include it removes the deposition of debris and plaques from teeth, it prevents cavity formation, removes the bad breath, help in the concentration of mind, and improves the food eating habits among others. The only difference between normal gums and carb free gum that are available in the market is the presence of carbohydrate. The functional properties of carb free gums associated with health beneficial properties anticipated to have a positive impact over the forecast years.

Global Carb Free Gum: Market Segmentation

Based on nature, the global carb free gum market has been segmented as-

  • Organic
  • Conventional

Based on flavors, the global carb free gum market can be segmented as-

  • Mint Flavor
    • Wintermint
    • Peppermint
    • Spearmint
  • Pineapple Flavor
  • Strawberry Flavor
  • Others (Pomegranate, watermelon etc.)

Based on sales channel, the global carb free gum market can be segmented as-

  • B2B (Direct Sales)
  • B2C (Indirect Sales)
    • Store-based Retailing
      • Supermarket/Hypermarket
      • Convenience Stores
      • Groceries
      • Specialty Stores
      • Other Retailing Formats
    • Online Retailing

Global Carb Free Gum Market: Key Players

The key players operating in global carb free gum market include The PUR Company Inc., Zellie’s, Simply Gum Inc., The Humble Co., Epic Dental LLC, and Wrigley Company among others

For instance, the carb free gum offered under the brand name of Spry contains 0g net carbs and the portable tube is easy to handle and fresh the breath on the go. Green tea gum flavor is the interesting flavor offered under the brand.

In January 2017, Wrigley – a Chicago-based confection and gum manufacturing company, announced about the marketing campaign to addresses the demand of consumer for better-for-you options. The company has also announced the launch of 2 new products among which one is sweetened with sugar and another offering is sugar-free chewing gum.

Opportunities for Market Participant

Over the past decade, online retailing has been treasured and well-recognized by the manufacturers of carb free gum, due to its evolution from unalloyed online shopping websites to a productive channel for direct trades. e-Commerce/ online retailing continues to progress, with finest practices shifting frequently. Moreover, tie-ups with primary e-Commerce sites, carb free gum manufacturers are also creating their online websites and apps to collect a supplementary market share, and link directly with their consumers. Due to these factors, online retailing will gain more centrality to carb free gum manufacturers. In addition to this, carb free gum manufacturers operating their business across the globe should for focus on the launch of new flavors in their current offerings.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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Carb Free Gum Market

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