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Breathable Pouches Market: An Overview

A breathable pouch is a modified form of a pouch with micro or macro perforation technology which helps in keeping the packaged product fresh for a longer time. This pouch uses advanced packaging technology to promote the product and utilizes full micro laser perforation or macro punched perforations to minimize “sweating” in the packaging. This, in turn, helps to keep the product looking fresh and also it helps in extending the shelf life of the product. Breathable pouches are made of PP or PE which are recyclable and more sustainable which in turn leads to optimization waste of product and packaging. Along with the sustainability aspect, these pouches also provide end-user or customer satisfaction while making the purchase of a product with excellent seal property due to co-extrusion avoiding curling effects. Breathable pouches are the perfect alternative to other conventional plastic wrap or stocked catch-all checkout pouches in terms of numerous benefits. Breathable pouches are an excellent option for a manufacturer to extend the shelf life of the product and even for the consumer as they provide exceptional consumer satisfaction while making a product purchase thereby giving a great consumer experience. Breathable pouches are used in various packaging applications such as food and beverages especially in the bakery and confectionary segment, healthcare, etc.

Breathable Pouches Market: Dynamics

The rising concern of the items getting contaminated by consumers while purchasing the product and experiencing excellent customer satisfaction is the prime factor accelerating the growth of the market. Majority of the prominent end-use industries across the globe are focusing on achieving the sustainability factor while manufacturing their product which in turn reduces the unnecessary packaging waste which is responsible for the rising environmental concern. Also, an increase in the product shelf life especially in the food and beverages industry is uplifting the demand for the breathable pouches market. On the other hand, high pricing associated with breathable pouches can restrict the growth of the market. During the covid-19 impact, the breathable pouches market showed the positive growth with the increase in the demand for medical equipment from pharmaceutical industry along with the food and beverages industry. Overall, due to an increase in sustainability awareness, an increase in the shelf life of the product, and experience excellent customer satisfaction the global breathable pouches market is estimated to expand with a noteworthy CAGR during the forecast period.

Breathable Pouches Market: Segmentation

On the basis of material type, the breathable pouches market is segmented into:

  • PP
  • PE

On the basis of perforation, the breathable pouches market is segmented into:

  • Micro perforation
  • Macro perforation

On the basis of application, the breathable pouches market is segmented into:

  • Food and beverages
  • Healthcare
  • Agriculture
  • Others

Breathable Pouches Market: Regional Outlook

Based on the region, the breathable pouches market is segmented into North America, Europe, Asia Pacific, Latin America, and MEA Region. The North American region is forecasted to witness the rise in the adoption of breathable pouches to fulfill consumer satisfaction while purchasing the product. Also, many companies are nowadays following the sustainability trend in terms of recyclability of the packaging material which may boost the demand of the breathable pouches market. Furthermore, the need for an increase in the shelf life of the product is also driving the demand and thereby increase in the adoption of breathable pouches. Also, the European region is expected to mark healthy growth due to an increase in the healthcare sector and its applications in medical devices. An increase in the agricultural practices in Asia-Pacific to store the produce to keep it fresh is likely to fuel demand for breathable pouches in the coming years. Along with that, the MEA and Latin America regions are projected to observe notable market growth owing to an increase in consumer awareness about product contamination and awareness in the product and packaging wastage affecting the environment.

Breathable Pouches Market: Key Players

Some of the breathable pouch manufacturers are; PAXXUS, PeelMaster, Huhtamäki Oyj, Amcor plc, Printpack, Guangzhou Maidi Medical Co., Ltd, Mondi plc , Uniflex Packaging, DuPont de Nemours, Inc., Sterilmedipac, Anquing Tianrun Paper Packaging Co., Ltd.

Regional Analysis Includes:

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa (MEA)

The report breathable pouches market is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides an in-depth analysis of parent market trends, macroeconomic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on the plastic packaging market segments and geographies.

Reports Highlights:

  • A detailed overview of parent market
  • Changing breathable pouched market dynamics in the industry
  • In-depth breathable pouches market segmentation
  • Historical, current, and projected market size regarding volume and value
  • Recent industry trends and developments in the breathable pouches market
  • Competitive landscape
  • Strategies for key players and products offered
  • Potential and niche segments, geographical regions exhibiting promising growth
  • A neutral perspective on market performance
  • Must-have information for players to sustain and enhance their market footprint

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

2. Insights and Tools

The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

3. Actionable Results

The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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TMR offers custom market research services that help clients to get information on their business scenario required where syndicated solutions are not enough.


Breathable Pouches Market