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Baking Cultures: Market Outlook

Baking cultures are one of the important ingredients in the process of bread making. It is used as a leavening agent in bread and other bakery products. Baking cultures are responsible for making the bakery products to expand, soften, and lighten through the process of fermentation. Apart from giving texture and physical characteristics to the bakery products, the bakery cultures also impart a particular flavour and aroma to the bakery products, unlike other leavening agents such as steam, baking soda, and baking powder that give no taste or a weird taste to the bakery products. Baking cultures provide nutritional benefits in the form of probiotics and help in fighting bacterial infections. Owing to numerous benefits and the growing demand for bakery products, the baking cultures market is bound to grow at a faster rate. Other factors such as increasing number of bakery outlets in developing nations, increased consumption of processed foods, and the growing popularity of fast-food chains and café outlets, is contributing to intensive competing among the market players. To emerge as a market leader, manufacturers are manufacturing high-quality baking cultures with novel benefits. The trend of organic foods had a huge impact on the food and beverages market, ultimately leading to the introduction of organic yeasts, further intensifying the competition.

Growing Demand for Bakery Products Causing Additional Requirement of Baking Cultures

The global food market is witnessing a growing demand for bakery products largely due to an increase in consumer spending. Bread is a staple food in many cultures and nations often available at extremely low prices. The outlook of the bakery market changed with the introduction premium sweet products such as cakes and pastries. Gradually cakes and pastries became a part of lifestyle usually consumed during festivities and other occasions. With the increase in per capita income, the consumers are now able to enjoy their favourite high priced bakery products regularly. Digital media also plays an important part in promoting bakery product and ingredients. With the advent of food channels, food blogging, and food recipe apps, the bakery market experienced a surge in demand not only for bakery ingredients but also for household bakery equipment. Baking bread at home daily is a tedious task, therefore, consumers from developed nations tend to buy bread for their daily meals. Gradual westernization in cities of developing nations is slowly incorporating the habit of consuming bread in meals rather than having it as snacks. Thus, the baking cultures market is bound to get boost owing to the growing demand for bakery products.

Growing Popularity of Fast-Food Chains and Café Outlets to Spike the Demand for Baking Cultures

Fast-food chains generally use baked products such as burger buns, pizza bases, and bread, while the cafés serve the customers with desserts and speciality bread. Consumers tend to incline towards the attractive flavours of fast foods and are often seen hanging out in cafés. This has become a trend in the young generation. Also, the consumers have become very particular regarding the taste and quality of bakery products causing the retailers to make use of good quality bakery ingredients. Such behaviour of consumers is expected to spike the demand for baking cultures in the global bakery market.

Global Baking Cultures: Market Segmentation

Based on type, global baking cultures can be segmented as:-

  • Active dry yeast
  • Instant yeast
  • Rapid-rise yeast
  • Fresh yeast
  • Cream yeast
  • Deactivated yeast
  • Wild yeast

Based on application, global baking cultures can be segmented as:-

  • Bread & Rolls
  • Cake & Pastries
  • Others (Cookies, Pretzels)

Based on form, global baking cultures can be segmented as:-

  • Organic
  • Conventional

Based on form, global baking cultures can be segmented as:-

  • Powder
  • Liquid

Global Baking Cultures: Key Players

The key players manufacturing baking cultures are as follows - Associated British Foods PLC, Kothari Fermentation and Biochem Ltd, Angel Yeast Co. Ltd, Lesaffre International, LALLEMAND Inc., Oriental Yeast India Pvt Ltd, Goodrich Group, Fadayeast.Com, AGRANO Gmbh & Co. KG, Alltech, Synergy Flavors, Leiber GmbH, adn Koninklijke DSM N.V.

Opportunities for Global Cultures Market Participants:

Increase in the consumption of bakery products has provided a tremendous opportunity to baking cultures manufacturers to innovate manufacturing techniques, venture into organic markets, and develop better products, further anticipating the boost of baking culture market growth. Food outlets such as Dunkin’ Donuts, Starbucks, and Dominos, are continuously experimenting with baking cultures to give a specific or rather desirable texture to their baked products. Manufacturers are introducing ready-to-eat bakery snacks containing healthy baking cultures (Fresh yeast) to improve digestion and maintain immunity while on the go. The tremendous opportunity lies ahead in front of manufactures venturing in the organic baking cultures market. Europe region holds the largest market share followed by North America.

COVID-19 Impact:

The COVID-19 pandemic has largely affected the cakes and pastries segment. Bread comes under the category of essential items and holds the greatest share among the bakery items. The bread and rolls segment has been slightly affected during the pandemic. The COVID-19 has thus had an impact on the baking cultures market but a mediocre scale.

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3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

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Baking Cultures Market

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