Baking Cultures: Market Outlook

Baking cultures are one of the important ingredients in the process of bread making. It is used as a leavening agent in bread and other bakery products. Baking cultures are responsible for making the bakery products to expand, soften, and lighten through the process of fermentation. Apart from giving texture and physical characteristics to the bakery products, the bakery cultures also impart a particular flavour and aroma to the bakery products, unlike other leavening agents such as steam, baking soda, and baking powder that give no taste or a weird taste to the bakery products. Baking cultures provide nutritional benefits in the form of probiotics and help in fighting bacterial infections. Owing to numerous benefits and the growing demand for bakery products, the baking cultures market is bound to grow at a faster rate. Other factors such as increasing number of bakery outlets in developing nations, increased consumption of processed foods, and the growing popularity of fast-food chains and café outlets, is contributing to intensive competing among the market players. To emerge as a market leader, manufacturers are manufacturing high-quality baking cultures with novel benefits. The trend of organic foods had a huge impact on the food and beverages market, ultimately leading to the introduction of organic yeasts, further intensifying the competition.

Growing Demand for Bakery Products Causing Additional Requirement of Baking Cultures

The global food market is witnessing a growing demand for bakery products largely due to an increase in consumer spending. Bread is a staple food in many cultures and nations often available at extremely low prices. The outlook of the bakery market changed with the introduction premium sweet products such as cakes and pastries. Gradually cakes and pastries became a part of lifestyle usually consumed during festivities and other occasions. With the increase in per capita income, the consumers are now able to enjoy their favourite high priced bakery products regularly. Digital media also plays an important part in promoting bakery product and ingredients. With the advent of food channels, food blogging, and food recipe apps, the bakery market experienced a surge in demand not only for bakery ingredients but also for household bakery equipment. Baking bread at home daily is a tedious task, therefore, consumers from developed nations tend to buy bread for their daily meals. Gradual westernization in cities of developing nations is slowly incorporating the habit of consuming bread in meals rather than having it as snacks. Thus, the baking cultures market is bound to get boost owing to the growing demand for bakery products.

Growing Popularity of Fast-Food Chains and Café Outlets to Spike the Demand for Baking Cultures

Fast-food chains generally use baked products such as burger buns, pizza bases, and bread, while the cafés serve the customers with desserts and speciality bread. Consumers tend to incline towards the attractive flavours of fast foods and are often seen hanging out in cafés. This has become a trend in the young generation. Also, the consumers have become very particular regarding the taste and quality of bakery products causing the retailers to make use of good quality bakery ingredients. Such behaviour of consumers is expected to spike the demand for baking cultures in the global bakery market.

Global Baking Cultures: Market Segmentation

Based on type, global baking cultures can be segmented as:-

  • Active dry yeast
  • Instant yeast
  • Rapid-rise yeast
  • Fresh yeast
  • Cream yeast
  • Deactivated yeast
  • Wild yeast

Based on application, global baking cultures can be segmented as:-

  • Bread & Rolls
  • Cake & Pastries
  • Others (Cookies, Pretzels)

Based on form, global baking cultures can be segmented as:-

  • Organic
  • Conventional

Based on form, global baking cultures can be segmented as:-

  • Powder
  • Liquid

Global Baking Cultures: Key Players

The key players manufacturing baking cultures are as follows - Associated British Foods PLC, Kothari Fermentation and Biochem Ltd, Angel Yeast Co. Ltd, Lesaffre International, LALLEMAND Inc., Oriental Yeast India Pvt Ltd, Goodrich Group, Fadayeast.Com, AGRANO Gmbh & Co. KG, Alltech, Synergy Flavors, Leiber GmbH, adn Koninklijke DSM N.V.

Opportunities for Global Cultures Market Participants:

Increase in the consumption of bakery products has provided a tremendous opportunity to baking cultures manufacturers to innovate manufacturing techniques, venture into organic markets, and develop better products, further anticipating the boost of baking culture market growth. Food outlets such as Dunkin’ Donuts, Starbucks, and Dominos, are continuously experimenting with baking cultures to give a specific or rather desirable texture to their baked products. Manufacturers are introducing ready-to-eat bakery snacks containing healthy baking cultures (Fresh yeast) to improve digestion and maintain immunity while on the go. The tremendous opportunity lies ahead in front of manufactures venturing in the organic baking cultures market. Europe region holds the largest market share followed by North America.

COVID-19 Impact:

The COVID-19 pandemic has largely affected the cakes and pastries segment. Bread comes under the category of essential items and holds the greatest share among the bakery items. The bread and rolls segment has been slightly affected during the pandemic. The COVID-19 has thus had an impact on the baking cultures market but a mediocre scale.

The baking cultures market report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the baking culture market, including but not limited to: regional markets, nature, premix type, product type, and nature

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The baking cultures market report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the baking cultures market report projects the attractiveness of each major segment over the forecast period.

Highlights of the baking cultures market report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the baking cultures market
  • Recommendations to companies for strengthening their foothold in the baking cultures market   

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:

  • Customer Experience Maps
  • Insights and Tools based on data-driven research
  • Actionable Results to meet all the business priorities
  • Strategic Frameworks to boost the growth journey

The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.

The following regional segments are covered comprehensively:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • The Middle East and Africa

The EIRS quadrant framework in the report sums up our wide spectrum of data-driven research and advisory for CXOs to help them make better decisions for their businesses and stay as leaders.

Below is a snapshot of these quadrants.

1. Customer Experience Map

The study offers an in-depth assessment of various customers’ journeys pertinent to the market and its segments. It offers various customer impressions about the products and service use. The analysis takes a closer look at their pain points and fears across various customer touchpoints. The consultation and business intelligence solutions will help interested stakeholders, including CXOs, define customer experience maps tailored to their needs. This will help them aim at boosting customer engagement with their brands.

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The various insights in the study are based on elaborate cycles of primary and secondary research the analysts engage with during the course of research. The analysts and expert advisors at TMR adopt industry-wide, quantitative customer insights tools and market projection methodologies to arrive at results, which makes them reliable. The study not just offers estimations and projections, but also an uncluttered evaluation of these figures on the market dynamics. These insights merge data-driven research framework with qualitative consultations for business owners, CXOs, policy makers, and investors. The insights will also help their customers overcome their fears.

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The findings presented in this study by TMR are an indispensable guide for meeting all business priorities, including mission-critical ones. The results when implemented have shown tangible benefits to business stakeholders and industry entities to boost their performance. The results are tailored to fit the individual strategic framework. The study also illustrates some of the recent case studies on solving various problems by companies they faced in their consolidation journey.

4. Strategic Frameworks

The study equips businesses and anyone interested in the market to frame broad strategic frameworks. This has become more important than ever, given the current uncertainty due to COVID-19. The study deliberates on consultations to overcome various such past disruptions and foresees new ones to boost the preparedness. The frameworks help businesses plan their strategic alignments for recovery from such disruptive trends. Further, analysts at TMR helps you break down the complex scenario and bring resiliency in uncertain times.

The report sheds light on various aspects and answers pertinent questions on the market. Some of the important ones are:

1. What can be the best investment choices for venturing into new product and service lines?

2. What value propositions should businesses aim at while making new research and development funding?

3. Which regulations will be most helpful for stakeholders to boost their supply chain network?

4. Which regions might see the demand maturing in certain segments in near future?

5. What are the some of the best cost optimization strategies with vendors that some well-entrenched players have gained success with?

6. Which are the key perspectives that the C-suite are leveraging to move businesses to new growth trajectory?

7. Which government regulations might challenge the status of key regional markets?

8. How will the emerging political and economic scenario affect opportunities in key growth areas?

9. What are some of the value-grab opportunities in various segments?

10. What will be the barrier to entry for new players in the market?

Note: Although care has been taken to maintain the highest levels of accuracy in TMR’s reports, recent market/vendor-specific changes may take time to reflect in the analysis.

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